Research shows that 47% of users visit YouTube to see a video that a friend told them about. The takeaway is create GREAT video content and you will have a built in way to get it shared. Setting a YouTube channel is an absolute must for every business that cares about brand awareness.

2. Use YouTube to Build Business
from Exis5ng Customers
• Cul5va5ng exis5ng customers is key to
profitability
• The Loyalty Effect noted that a 5% increase in
reten5on will yield a 25‐100% profit increase
• Marke5ng to current customers is 1/3 to 1/5
of the cost of obtaining new customers
• Help educate, inform and entertain your
clients
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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3. YouTube – A Different
Perspec5ve
• Exis5ng customers are a source of tes5monials
and referrals
• 47% of users visit YouTube to see a video that
a friend told them about
• Diffuse the “danger zone” right aZer purchase
by crea5ng one or more informa5ve videos
• Create your own branded Web TV Show
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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4. Resource Videos
• Flip Vs. Kodak Zi8
• Video Types
– Live Video
– Screen Capture
– Voice Over with Images
• Zi8 Instruc5onal
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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5. The YouTube Report 2010
• 2nd Largest Search Engine
• 87% of the popula5on has used YouTube
• 60% believe that when a company releases a
new service or product, it should be promoted
via a YouTube video clip
• 37% have bought an item or used a service
they saw adver5sed on YouTube
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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6. YouTube is Part of
3 Key Trends
• Increasing bandwidth
• User generated content (UGC)
• Social Networking
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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7. Create a Tipping Point
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8. Tipping Point?
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9. Sejng Up Your Channel
Sign In
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www.SpeakerMediaAndMarke5ng.com
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10. Account Sejngs
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www.SpeakerMediaAndMarke5ng.com
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11. Profile Set Up
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12. Customize Home Page
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13. Playback Setup
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14. Email Op5ons
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15. Privacy
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16. Ac5vity Sharing
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17. Home Page
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18. Video Playlists
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www.SpeakerMediaAndMarke5ng.com
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19. Modules
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20. Themes and Colors
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21. Advanced Theme and
Color Op5ons
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www.SpeakerMediaAndMarke5ng.com
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22. Custom Fan Page Designs
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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23. Sejngs
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24. Post Bulle5n
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25. Arrange Playlists
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26. Profile Display
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27. YouTube Sugges5ons
How to be “Up Next”
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www.SpeakerMediaAndMarke5ng.com
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28. My Videos
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www.SpeakerMediaAndMarke5ng.com
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29. Playlist Details
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30. Playlist Share
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31. Send a Playlist
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32. Add to Playlist
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33. Leverage Other Content
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34. Add to my Playlist
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35. Change Order of Playlist
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36. The Effect of Leveraging
High Quality Content
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www.SpeakerMediaAndMarke5ng.com
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37. Choosing Your Feature
Video
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38. Use url to Choose
Feature Video
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39. Upload video Informa5on
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40. Edit Video Informa5on
Long Tail Keyword Tags
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41. Edit Video Informa5on
Other Op5ons
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www.SpeakerMediaAndMarke5ng.com
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42. Op5mizing Your Channel
• How you are evaluated
– Number of channel views
– Number of videos uploaded
– How many videos have you watched
– How many friends and subscribers
– How many have you subscribed to
– How many videos have you favorited
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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43. Op5mizing Your Channel
Other Important Factors
• Titles
• Descrip5ons
• Tags
• Ra5ngs
• Favorites
• Age of videos
– keep it fresh
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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44. Brand Your Videos
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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45. How Long Should
My Video Be?
• Sweet spot is 90 seconds
• Median length is 2 minutes
• More than 50% are 3‐5 minutes
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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46. Advanced Strategies
• All power users have mul5ple channels
• YouTube algorithms
• YouTube suggest
• Call to Ac5on – CTA Ads
• Promoted Video Campaigns
• YouTube annota5ons
• Partner Program
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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47. Best Tools
• Kodak Zi8
• Traffic Geyser or Tube Mogul
• Custom Fan Page Designs
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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48. Best Prac5ces
• Consistent content crea5on
• Consistent community involvement
• Mul5ple YouTube channels
• Leverage other content to jump start your
channel
• Never close YouTube aZer watching your own
video – bad for algorithms
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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49. Ac5on Plan
• Quick Start Plan
– Create 5 thirty second videos on one subject
– Set up 2 channels
– Upload 3 videos to one channel and 2 to other
– Leverage other people’s content so 5 playlists on
each channel
– Friend invites
– Subscribe, comment and favorite
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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50. Ac5on Plan
• Maintenance Plan – 10 minutes daily
– Monitor and make comments
– Friend and subscribe and accept friends
– Favorites
– Upload a new video at least every 2 weeks
– Create new playlists
– Be ac5ve in the community
© 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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51. © 2010 Speaker Media and Marke5ng L.L.C.
www.SpeakerMediaAndMarke5ng.com
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