Speech for CEO Roundtable

1. Be a Social Media Rock
Star
and get REAL ROI
(yes, it IS possible!)
www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6. HOPE is *NOT*
a strategy!

7. Strategy
*Goals / Measurement
*Content
*Platforms
*Good & Bad

8. Biz Goals
Fan Base
=
Distribution

9. Sales Funnel

10. Homework
Sales Funnel
Biz Goals
Market

11. 80 / 20 Rule

12. Content is KING

13. Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

14. Content Calendar
~ 1 Year / 1 Quarter / 1 Month
~ Desk/Wall Calendar
or
~ Mind Mapping (MindMeister.com)
~ Batch Activities
~ Assign Tasks (Hootsuite.com)

15. 90% DON’T Come Back
Value! Value! Value!

16. Value #1
Information

17. Value #2
Monetary

18. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

19. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

20. Create #Buzz!

21. Customer Service

22. Your “Go To” Platforms!
They’re Not Created
EQUAL
www.SOCIALVENTION.com

23. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

24. Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

25. Engagement

26. Hyperlink & Apps

27. It’s NOT LogoBook!

28. Promoted Post

29. Socialvention Case Study

30. 18 Day Contest – 1k “Likes”

31. $30 Promoted Post

32. Socialvention Strategy
Paid & Organic

33. Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

34. Twitter ~ Cocktail Party

35. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

36. @UserName
@TVNewsGal vs @CindyWMorrison

37. #Topic
#SparkandHustle & #SOCIALVENTION

38. Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

40. Reach the Media

41. LinkedIn ~ Board Room

42. Company Profile

43. LinkedIn
Add Contacts

44. LinkedIn
Join Groups

45. Pinterest ~ Bulletin Board
80%
Women

46. Pinterest Boards

47. Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report

48. Reason For Pics
Branding
Expertise
Create Emotion
Make a Connection
Get attention

49. Branding

50. Be An Expert

51. Create Emotion

52. Make a Connection

53. Get Attention

54. Memes

55. Create Memes

56. Use Pic as Facebook Ad
20% or less text

57. 20% Grid Tool
http://facebook.com/ad/tool
s/text_overlay

58. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

59. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

60. Be An Expert

61. ROI
Is There Such A Thing?
www.SOCIALVENTION.com

62. Measure
*bitly
*Facebook Insights
*Sprout Social
*Tweet Reach

63. Links Matter

64. Facebook Insights

65. Check All Platforms

66. What’s the Reach?

67. When Bad Things Happen!
www.SOCIALVENTION.com

68. When Bad Things Happen

69. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

70. FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 8 WEEK FREE E-COURSE

71. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison