How to increase visibility, influence customer and build your online presence

1. 13
Social
Media
Marketing
RULES

2.  OFFER VALUE
#1
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3.  OFFER VALUE
#1
Give users a reason to follow you or
“like” your page
(by way of deals, hints, advice, insider information)
Give users a reason to follow you or
“like” your page
(by way of deals, hints, advice, insider information)
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4.  ENGAGE
#2
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5.  ENGAGE
#2
Engage users and identify social
influencers
Engage users and identify social
influencers
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6.  INTERACT
#3
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7.  INTERACT
#3
Interact with your audience – ask
questions and listen
(respond, retweet, “like”)
Interact with your audience – ask
questions and listen
(respond, retweet, “like”)
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8.  PROMPT
#4
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9.  PROMPT
#4
Prompt action and encourage sharingPrompt action and encourage sharing
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10.  QUALITY
#5
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11.  QUALITY
#5
Quality over quantity
(focus on image optimization, not just
multiplication)
Quality over quantity
(focus on image optimization, not just
multiplication)
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12.  BUZZ
#6
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13.  BUZZ
#6
Build on the buzz: utilize trending,
timely topics
(be creative as to how you can insert your
products/services)
Build on the buzz: utilize trending,
timely topics
(be creative as to how you can insert your
products/services)
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14.  HAVE FUN
#7
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15.  HAVE FUN
#7
Social media is not just marketing
but also entertainment
Social media is not just marketing
but also entertainment
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16.  CONNECT
#8
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17.  CONNECT
#8
Connect with your community and
others within your industry
Connect with your community and
others within your industry
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18.  CROSS-PROMOTE
#9
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19.  CROSS-PROMOTE
#9
Cross-promote on all networks
(Display your Pinterest offerings on Google+)
Cross-promote on all networks
(Display your Pinterest offerings on Google+)
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20.  KNOW
#10
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21.  KNOW
#10
Know your voice and keep it
consistent
Know your voice and keep it
consistent
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22.  ORGANIZE
#11
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23.  ORGANIZE
#11
Organize content by way of a social
calendar
(Plan out ideas in advance but leave wiggle room
for trending topics)
Organize content by way of a social
calendar
(Plan out ideas in advance but leave wiggle room
for trending topics)
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24.  TARGET
#12
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25.  TARGET
#12
Target content based on network and
audience demographics
Target content based on network and
audience demographics
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26.  BE ACTIVE
#13
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27.  BE ACTIVE
#13
Be active in responding and pursuing
conversations
(Being social can make a difference!)
Be active in responding and pursuing
conversations
(Being social can make a difference!)
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28. contactscontacts
web www.cinziadimartino.it
facebook twitter google+ pinterest linkedin
Original english version: www.business2community.com