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The perfect HASHTAG inThe perfect HASHTAG in
Hashtags are part of Social Media Marketing
Hashtags are part of Social Media Marketing
Have you create your own?Have you create your own?
USE A FAMILIAR SINGLE WORD, FIND A CATCHY PHRASE OR
INTUITIVE ABBREVIATION FOR YOUR TOPIC.
USE A FAMILIAR SINGLE WORD, FIND A CATCHY PHRASE OR
INTUITIVE ABBREVIATION FOR YOUR TOPIC.
#1
CINZIADIMARTINO.IT
Memorable
Memorable
#2
USE YOUR BRAND NAME TO START CONVERSATION, BUT CREATE YOUR
HASHTAG CAMPAIGN PERIODICALLY AND BOOST IT!
USE YOUR BRAND NAME TO START CONVERSATION, BUT CREATE YOUR
HASHTAG CAMPAIGN PERIODICALLY AND BOOST IT!
CINZIADIMARTINO.IT
Not Just a Brand Name
Not Just a Brand Name
BE NARROW THE FOCUS! THIS WILL HELP MAKE CONVERSATIONS
AROUND YOUR HASHTAG.
BE NARROW THE FOCUS! THIS WILL HELP MAKE CONVERSATIONS
AROUND YOUR HASHTAG.
#3
Make Sense
Make Sense
CINZIADIMARTINO.IT
#4
USE HASHTAGS WITH LESS THAN 10 CHARACTERS.
KEEP YOUR HASHTAG DOWN TO ONE WORD, THREE MAXIMUM
IF IT REALLY SERVES A PURPOSE.
USE HASHTAGS WITH LESS THAN 10 CHARACTERS.
KEEP YOUR HASHTAG DOWN TO ONE WORD, THREE MAXIMUM
IF IT REALLY SERVES A PURPOSE.
CINZIADIMARTINO.IT
Short & Simple
Short & Simple
#5
USE HASHTAG ALREADY DESIGNATED FOR A CERTAIN EVENT OR
ALREADY BEING SEARCHED FOR FREQUENTLY. MAKE THEM AS
SPECIFIC AS POSSIBLE SO YOUR MESSAGE DOESN’T GET BURIED.
USE HASHTAG ALREADY DESIGNATED FOR A CERTAIN EVENT OR
ALREADY BEING SEARCHED FOR FREQUENTLY. MAKE THEM AS
SPECIFIC AS POSSIBLE SO YOUR MESSAGE DOESN’T GET BURIED.
CINZIADIMARTINO.IT
Be Relevant
Be Relevant
#6
ENCOURAGE THE USE OF IT FOR YOUR (PERSONAL) BRAND JUST AS
YOU WOULD USE ANY OTHER MARKETING TOOL.
ENCOURAGE THE USE OF IT FOR YOUR (PERSONAL) BRAND JUST AS
YOU WOULD USE ANY OTHER MARKETING TOOL.
CINZIADIMARTINO.IT
Use it everywhere
Use it everywhere
#7
SPREAD THE WORD ABOUT YOUR HASHTAG BY USING IT REPEATEDLY
WHENEVER RELEVANT.
SPREAD THE WORD ABOUT YOUR HASHTAG BY USING IT REPEATEDLY
WHENEVER RELEVANT.
CINZIADIMARTINO.IT
Be consistent
Be consistent
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7 rules to create the perfect hashtag

  • 1. The perfect HASHTAG inThe perfect HASHTAG in
  • 2. Hashtags are part of Social Media Marketing Hashtags are part of Social Media Marketing Have you create your own?Have you create your own?
  • 3. USE A FAMILIAR SINGLE WORD, FIND A CATCHY PHRASE OR INTUITIVE ABBREVIATION FOR YOUR TOPIC. USE A FAMILIAR SINGLE WORD, FIND A CATCHY PHRASE OR INTUITIVE ABBREVIATION FOR YOUR TOPIC. #1 CINZIADIMARTINO.IT Memorable Memorable
  • 4. #2 USE YOUR BRAND NAME TO START CONVERSATION, BUT CREATE YOUR HASHTAG CAMPAIGN PERIODICALLY AND BOOST IT! USE YOUR BRAND NAME TO START CONVERSATION, BUT CREATE YOUR HASHTAG CAMPAIGN PERIODICALLY AND BOOST IT! CINZIADIMARTINO.IT Not Just a Brand Name Not Just a Brand Name
  • 5. BE NARROW THE FOCUS! THIS WILL HELP MAKE CONVERSATIONS AROUND YOUR HASHTAG. BE NARROW THE FOCUS! THIS WILL HELP MAKE CONVERSATIONS AROUND YOUR HASHTAG. #3 Make Sense Make Sense CINZIADIMARTINO.IT
  • 6. #4 USE HASHTAGS WITH LESS THAN 10 CHARACTERS. KEEP YOUR HASHTAG DOWN TO ONE WORD, THREE MAXIMUM IF IT REALLY SERVES A PURPOSE. USE HASHTAGS WITH LESS THAN 10 CHARACTERS. KEEP YOUR HASHTAG DOWN TO ONE WORD, THREE MAXIMUM IF IT REALLY SERVES A PURPOSE. CINZIADIMARTINO.IT Short & Simple Short & Simple
  • 7. #5 USE HASHTAG ALREADY DESIGNATED FOR A CERTAIN EVENT OR ALREADY BEING SEARCHED FOR FREQUENTLY. MAKE THEM AS SPECIFIC AS POSSIBLE SO YOUR MESSAGE DOESN’T GET BURIED. USE HASHTAG ALREADY DESIGNATED FOR A CERTAIN EVENT OR ALREADY BEING SEARCHED FOR FREQUENTLY. MAKE THEM AS SPECIFIC AS POSSIBLE SO YOUR MESSAGE DOESN’T GET BURIED. CINZIADIMARTINO.IT Be Relevant Be Relevant
  • 8. #6 ENCOURAGE THE USE OF IT FOR YOUR (PERSONAL) BRAND JUST AS YOU WOULD USE ANY OTHER MARKETING TOOL. ENCOURAGE THE USE OF IT FOR YOUR (PERSONAL) BRAND JUST AS YOU WOULD USE ANY OTHER MARKETING TOOL. CINZIADIMARTINO.IT Use it everywhere Use it everywhere
  • 9. #7 SPREAD THE WORD ABOUT YOUR HASHTAG BY USING IT REPEATEDLY WHENEVER RELEVANT. SPREAD THE WORD ABOUT YOUR HASHTAG BY USING IT REPEATEDLY WHENEVER RELEVANT. CINZIADIMARTINO.IT Be consistent Be consistent