Join Kevin Nye as he explains how best to build a strong and qualified candidate pool. In this 30 minute presentation, Kevin will cover where and how you should advertise, and how best to track your return on each individual job.
5. Don’t Hire From a
Candidate Pool of One
Basic Principles
Make sure your ad is attractive
Cast a wide net
Advertise early & often
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6. Keys to an Attractive Ad
Employee Value Proposition
Goal = maximize views
Why is this job attractive to
the target candidate?
Process shaped like a
funnel
Sell the company
What sets your company
apart?
Structure & order of
information
Learn/Earn/Do more
Repeat job title
Job Title
Screening questions
Job board SEO
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What do they communicate
about the company and job?
7. Cast a Wide Net
Ever-changing recruiting landscape
Be on as many as possible - but spend
wisely
Spread the word – share your job on
social media
You will get referrers from previously
unknown sites
Make sure your title is findable
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10. How To Decide
ROI data/cost of each site
Referrer information
Analytics
Productivity reports
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11. Where Should You Advertise?
250
199
200
150
100
50
43
29
4
23
0
Careerbuilder
Craigslist
Indeed
Simply Hired
LinkedIn
Based on 203 Postings - March 2012 thru April 2013
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12. Benefits of Sharing
LinkedIn Shares vs. Traffic
250
200
Shares
Apply Clicks
View s
150
100
50
0
A
www.new-hire.com
B
C
13. Where Should You Advertise?
Approximate cost per job-seeker
$14.00
$12.00
$10.00
$8.00
$6.00
$4.00
$2.00
$0.00
Careerbuilder
www.new-hire.com
LinkedIn
Craigslist
Job posting site
Indeed (ppc)
15. When Should I Advertise My Job?
Percentage of Job Seekers by Day
Monday
21.0%
Tuesday
17.0%
Wednesday
16.0%
Thursday
15.5%
Friday
12.5%
Make sure you’re up on
Monday morning
Saturday
Sunday
www.new-hire.com
7.0%
11.0%
Most sites search by date
59% of applicants come in
1st week
16. Be Aware
15-20% apply rate
5-10% of those are
qualified
Missing resumes
Skipped questions
Repeat applicants
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17. Conclusion
If you aren’t selling the job, candidates won’t buy it
Use Indeed
Bang for your buck:
CL/IndeedCareerBuilderLinkedIn
Make sure your ad is up on Monday mornings
Individual results will vary
www.new-hire.com
18. Kevin Nye
Account Manager | NewHire
Kevin@new-hire.com
877-923-0054
www.new-hire.com
www.new-hire.com