1. WEBINAR
#CIRCLESWEBINAR
READY FOR A
WEBSITE REDESIGN?
How to Build a Powerful
Marketing Machine

2. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Innovation
@timasimos

3. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
AGENDA
1 The Web Has Changed
2 Why a Redesign?
3 Critical Steps for Planning
4 Must Have Website Features
5 Key Technical Considerations
Q&A

4. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1
THE WEB HAS
CHANGED

5. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED

6. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
“89% of consumers use the Internet
to find information on products,
services or companies prior to
making a purchase decision.”
— Source: 2012 Fleishman-Hillard Digital Influence Index

7. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
B2B buyers
have changed
too.
1 THE WEB HAS CHANGED

8. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
“B2B Buyers go through
about 60% of the purchasing
process before ever talking
to sales.”
— The Corporate Executive Board Company

9. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Marketers
are Adapting
1 THE WEB HAS CHANGED

10. FUTUREPAST
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED

11. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
WEBSITE
Whitepapers,
eBooks,
Guides
Webinars
& Events
Images,
Charts &
Infographics,
Blog Posts
News
Releases
Social
Media Posts
Email
Marketing
Case Studies
& Reports
Video
Landing
Pages
& Microsites

12. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
A Platform for
Sales & BD
1 THE WEB HAS CHANGED

13. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
2
WHY A
REDESIGN?

14. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Not Aligned
with Your
Business
Strategy
2 WHY A REDESIGN?

15. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
2 WHY A REDESIGN?
Not a Good
Brand Reflection

16. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Outdated
Technology
2 WHY A REDESIGN?

17. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Not Built for
Conversion
2 WHY A REDESIGN?
$

18. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
3
CRITICAL STEPS
FOR PLANNING

19. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Evaluate Your
Analytics
3 CRITICAL STEPS FOR PLANNING

20. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Assess the
Competition
3 CRITICAL STEPS FOR PLANNING
COMPETITOR
ANALYSIS
A
B
D
C

21. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Set Specific
Goals
3 CRITICAL STEPS FOR PLANNING

22. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Clarify Design
Preferences
3 CRITICAL STEPS FOR PLANNING

23. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Gather
Requirements
3 CRITICAL STEPS FOR PLANNING

24. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Budget
Adequately
3 CRITICAL STEPS FOR PLANNING

25. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Choose the
Right Partner
3 CRITICAL STEPS FOR PLANNING

26. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
4
MUST HAVE
WEBSITE
FEATURES

27. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
GREAT
DESIGN

28. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
50 milliseconds.
0.05 seconds.
A blink of an eye.
A snap of the fingers.
...for users to form
an opinion about
your website.
Source: Web of Science, 2011
4 MUST HAVE WEBSITE FEATURES

29. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Compelling
Homepage
4 MUST HAVE WEBSITE FEATURES

30. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Intuitive
Navigation
4 MUST HAVE WEBSITE FEATURES

31. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Impactful
Visuals
4 MUST HAVE WEBSITE FEATURES

32. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Mobile-Friendly
4 MUST HAVE WEBSITE FEATURES

33. MAGNETIC
CONTENT

34. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
State Your Value
Proposition
4 MUST HAVE WEBSITE FEATURES

35. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Focus on Your
Audience
4 MUST HAVE WEBSITE FEATURES

36. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Address Each
Stage
AWARENESS
INTEREST //
CONSIDERATION
SATISFACTION
// RETENTION
UPSELLING
// ADVOCACY
EVALUATION
// PURCHASE
1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists
4 MUST HAVE WEBSITE FEATURES

37. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Thought
Leadership
Blog
4 MUST HAVE WEBSITE FEATURES

38. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Case Studies &
Testimonials
4 MUST HAVE WEBSITE FEATURES

39. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Product/Project
Gallery
4 MUST HAVE WEBSITE FEATURES

40. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Engaging
Corporate
Pages
4 MUST HAVE WEBSITE FEATURES

41. LEAD
GENERATION

42. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Calls-to-Action
4 MUST HAVE WEBSITE FEATURES

43. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Premium Offers
4 MUST HAVE WEBSITE FEATURES

44. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Landing Pages
4 MUST HAVE WEBSITE FEATURES

45. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Email/Blog
Subscription
4 MUST HAVE WEBSITE FEATURES

46. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
5
KEY TECHNICAL
CONSIDERATIONS

47. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Content
Management
(CMS)
5 KEY TECHNICAL CONSIDERATIONS

48. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Integration
Points
5 KEY TECHNICAL CONSIDERATIONS

49. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Search Engine
Optimization
5 KEY TECHNICAL CONSIDERATIONS

50. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Automation &
Advanced
Analytics
5 KEY TECHNICAL CONSIDERATIONS

51. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Browsers &
Testing
5 KEY TECHNICAL CONSIDERATIONS

52. #CIRCLESWEBINAR
FREE eBOOK DOWNLOAD
A Marketer’s Guide to
Website Redesign for
Maximum Impact
Learn how to plan your company’s website redesign
for maximum impact and measurable results.
www.circlesstudio.com/redesign
LEARN MORE

53. LET’S CONNECT
#CIRCLESWEBINAR
TIM ASIMOS
@TimAsimos
linkedin.com/in/TimAsimos
CIRCLE S STUDIO
@circleSstudio
linkedin.com/company/circle-s-studio
/circleSstudio
circleSstudio.com/blog
circleSstudio.com