1. Developing an Effective Marketing
Plan for the Internet Era

10. Outreach/Traffic
Drivers
PublicWebsite
Strategy
Management
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content
Management
Tools
Analytic Tools
Lead
Management
Request
Processing
NetCenteredStrategy

11. Outreach/TrafficDrivers
-Google, Yahoo, MSN – over 95% of searches
-Represents people looking for what you do
-Organic Search Results
-Most trusted listings (70%-80% of clicks)
-Lowest cost and highest return
-Search Engine Marketing- Pay Per Click
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks

12. -Online content outside your website
-News sites and industry publications
-Blogs and directories
-Product and service reviews
-Online communities & forums
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Email
RSS
Social /
Business
Networks
News/Blogs
Web Content

13. -Web enables fast spreading of the word
-Create compelling content, offers, and
functionality worthy of spreading
-Support viral marketing through website
-Email a friend
-Integration with “Buzz” services (Digg, Buzz, etc…)
Outreach/TrafficDrivers Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral

14. -Radio, TV, Print, Direct Mail, Yellow Pages,
Newspaper, Outdoor, etc…
-Shorten message & send to website
-Integrate performance tracking metrics
-Unique website tracking URLs
-Tracking phone numbers
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral
Traditional
Marketing

15. -Push Marketing
-Get your message in front of clients/prospects
quickly & cost effectively
-Create segmented lists with personalized
messages and content
-Track delivery, open, and click thru
-Cross sell, up sell, & top of mind awareness
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Social /
Business
Networks
Email
RSS
News/Blogs
Web Content

16. -Access large networks of people based on
geography, industry, & interests
-YouTube, Flickr, Facebook, Twitter, Friend
Feed, LinkedIn
-Position your business and key people as
experts in your field
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Search Engines
Word of
Mouth/Viral
Social /
Business
Networks
Traditional
Marketing

17. -Website design, flash, content layout
-Establishes your image online
-Builds credibility and professionalism
-First impression critical to conversion
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite

18. -Tell your story in powerful way
-Visible copy critical to search engine
visibility strategy
-Use of various formats: HTML, photos,
documents, video and more
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite

19. -Tools to manage website content built
for ease of use and efficiency
-Search Engine Optimization tools
-Powerful business applications for
online functionality
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite

20. Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
-Software that powers the website
-Built in security, user management,
analytics, personalization, and SEO
-Modular architecture for flexibility,
growth, integration, and upgradeability

21. StrategyManagement
Analytic Tools
Lead
Management
Request
Processing
Site Content
Management
Tools

22. StrategyManagement
Site Content
Management
Tools
Lead
Management
Request
Processing
Analytic Tools

23. StrategyManagement
Site Content
Management
Tools
Request
Processing
Analytic Tools
Lead
Management

24. Send Reset
Name*
Email *
Phone *
Comments *
Contact Us
StrategyManagement
Lead
Management
Request
Processing
Site Content
Management
Tools
Analytic Tools

25. Outreach/Traffic
Drivers
PublicWebsite
Strategy
Management
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content
Management
Tools
Analytic Tools
Lead
Management
Request
Processing
NetCenteredStrategy

26. The Cirrus eBusiness Suite
packages the tools and
methodologies necessary to
execute a successful NetCentered
Marketing Strategy into a powerful
turnkey website solution that
empowers businesses to develop,
manage, and refine their strategy
over time.