According to a recent IBM study, people in the US now spend more time on the internet than watching TV. The study found that 71% of respondents use the internet for more than 2 hours per day, compared to only 48% who watch TV for an equivalent amount of time. As internet usage continues to rise, companies need to develop net-centered strategies that focus on engaging customers online.

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15. PC time now surpasses TV
time with 71% of respondents
using the Internet more than
2 hours per day vs. just 48%
spending equivalent time
watching TV
~ recent IBM study

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43. NetCentered Strategy

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58. NetCentered Strategy