QR Codes: Quick Start - Strategy - NITA

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QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively. QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic. Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)

Technology

QR Codes: Quick Start - Strategy // by Kevin Mullett
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
just google “kevin mullett” *note two “t’s”
director of product development

// qr codes, what do they do?

@kmullett // # NITAQR

// would you rather type all this in?

make it easy to enter information

@kmullett // # NITAQR

// would you type in lat/long info?

make it easy to be found

@kmullett // # NITAQR

// not everyone will scan it and that’s OK

QR Codes are not appropriate in
every situation and aren’t likely
to produce jaw-dropping
conversion.

@kmullett // # NITAQR

// hey which venue is yours?

make it easy to check in

@kmullett // # NITAQR

// send them directly to LIKE your page?

make it easy to be social

@kmullett // # NITAQR

// what was that un-type-able password?

remove frustration
Th1sI5HowT3chPe0pleM4kePW

@kmullett // # NITAQR

// formulate a strategy

slapping a QR Code on something
is not a strategy. how does this
move the user to action?

@kmullett // # NITAQR

// waiting time becomes shopping time

video » http://youtu.be/fGaVFRzTTP4
@kmullett // # NITAQR

// tell them what is in it for them

would you scan this?

@kmullett // # NITAQR

// tie the offline/online efforts together

would you scan this?

@kmullett // # NITAQR

// take users someplace appropriate

@kmullett // # NITAQR

// an inexpensive potential technique

the real failure of QR Code usage:
nonstrategic, uncreative, and
untested implementation.

@kmullett // # NITAQR

// making me work for it

would you scan this?

@kmullett // # NITAQR

// who is going to scan this?

what were they thinking?

image courtesy @ScLoHo @kmullett // # NITAQR

// why won’t this one work?

what is this?

@kmullett // # NITAQR

// he doesn’t care what the experts say
garners attention

@kmullett // # NITAQR

// how do you make one?

my favorite manual qr code
generator.
http://qrcode.good-survey.com/

@kmullett // # NITAQR

// why you need to shorten them

http://www.cirrusabs.com/blog/testing-qr-
codes-for-
scannability?utm_source=Presentations&ut
m_medium=Slides&utm_content=QRCode
&utm_campaign=NITA
or the same link shortened below
with 30% error correction
http://bit.ly/vZNsFG

too small and no contrast

@kmullett // # NITAQR

// test, test, test!

• on new and old devices
• in different lighting
• with various applications
• at expected distances
• time to recognition (seeking)
• combo of all of the above

http://bit.ly/vZNsFG

@kmullett // # NITAQR

// track the results!

• create shortened links
• custome landing URLs
• use google url builder
• review analytics

@kmullett // # NITAQR

// not everyone will scan it and that’s OK

Just because someone even has
the technology required, does
not mean 100% participation or
understanding and the good
news is, 100% isn't required to
receive a return for using them.

@kmullett // # NITAQR

// all the links plus extras

QR Code tools: (bit.ly bundle)
http://bitly.com/AkKctv

slides will be available on our site or
http://slideshare.net/cirrusabs
like it? please take a moment to comment!

@kmullett // # NITAQR

// get tips, tricks, invites, and info

Find out what’s in
The Puzzle Box

bit.ly/ThePuzzleBox
or text CIRRUSABS to 71813

@kmullett // # NITAQR

QR Codes: Quick Start - Strategy // by Kevin Mullett
kevinmullett.com cirrusabs.com
twitter.com/kmullett twitter.com/cirrusabs
facebook.com/kevinmullett facebook.com/cirrusabs
linkedin.com/in/kevinmullett youtube.com/user/cirrusabs
just google “kevin mullett” linkedin.com/companies/cirrus-abs
director of product development

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