1. Jen Tomo, Lauren Brady, JerricaVergara, Kim Doerrhoefer Myspace

2. Table of Contents Porter’s Competitive Forces Competitive Advantage Strategies Decision Cost Competes with Facebook Pages viewed per visit Google is well-established Other option? Improvements The Project Management Process

3. Porter’s Competitive Forces The threat of new competitors The rivalry among existing firms in the industry

4. Competitive Advantage Strategies Differentiation Strategy Innovation Strategy Customer orientation strategy

5. Decision Myspaceshould join Google’s developer platform OpenSocial Cost Competes with Facebook Pages viewed per visit Google is well-established Limited options Making improvements.

6. Cost If MySpace launched their own developer platform it would be costly Teaming up with Google saves money If Myspace remained independent it would need to fund applications to compete with Facebook. The platform would give Myspace the ability to match Facebook functionality quickly without incurring major investments

7. Competes with Facebook By different social networks joining OpenSocial, they compete together against Facebook. MySpace could ultimately be the only network not a part of this movement.

8. Pages Viewed Per Visit

9. Google is well-established Google is already a well-known and well-established company It has proven to be successful Already offers gmail, google maps, etc. Has the proper funding to make OpenSocial a competitor against Facebook

10. Other option? If MySpace doesn’t join OpenSocial, what other option does it have? All of the competing networks will be a part of it except MySpace which will cause MySpace to be even more irrelevant.

11. Improvements MySpace now has the opportunity to make improvements to its site Privacy issues, allowing users to decorate their own site etc. MySpace can now provide applications such as games, photo sharing, and instant messaging that would be similar to Facebook

12. The Project Management Process Project initiation Project planning Project execution Project monitoring and control Project completion

13. Conclusion Cost Competes with Facebook Google is well-established Improvements

14. Thank you!