This was an invited keynote presented at the Quebec Emergency Physician Association (AMUQ) Conference in Montreal on October 28th, 2011.

1. Using
Social
Media
in
(Evidence-­‐Based
Emergency)
Medicine:
A
Primer
for
Prac<<oners
Francisco Grajales
Francisco
Grajales
|@Ciscogiii
Christian Assad
Chris3an
Assad
|@Chris3anAssad

2. While working in the Emergency Room...

3. Objec<ves
By
the
end
of
this
session
you
will
have
an
understanding
of:
1. The
different
types
of
social
media,
and
how
they
are
being
used
in
a
medical
context.
2. How
social
media
may
be
used
to
support
evidence
based
(emergency)
medical
prac3ce.
3. Risk
mi3ga3on
in
the
everyday
use
of
social
media.

4. Time
Allotment
50
minutes:
Slide
Presenta3on
10
minutes:
Break
30
minutes:
Ques3ons
30
minutes:
Prac3cal
Component
Total
Session:
120
Minutes

5. Background
Moore’s
Law
Q
18
Months
=
X2
Processing
Power
REFERENCE: http://www.itu.int/ITU-D/ict/statistics/

6. EBM:
SackeK
Defini<on
“The
conscien<ous,
explicit
and
judicious
use
of
current
best
evidence
in
making
clinical
decisions
about
about
the
care
of
individual
pa<ents”

8. Types
of
Social
Media
Blogs
Microblogs
Wikis
Social
+
Professional
Networking
Media
(Photo
+
Video)
Sharing
Others
(Mashups,
Social
Bookmarking,
etc)

9. Social
Media:
Defini<on
The use of web-based and
mobile technologies to
turn communication into
an interactive dialogue.
REFERENCE: http://en.wikipedia.org/wiki/Social_media

10. Understanding
Social
Media
Social
media
have
different
meanings
to
different
people,
depending
on
their
state
of
mind.

11. Physicians
&
Social
Media
51%
Have
a
Facebook
Account
17%
Have
a
LinkedIn
Account
12%
Have
a
TwiKer
Account
7%
Have
a
Blog
Reference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey

12. Physicians
&
Social
Media
80%
Believe
Social
Media
pose
professional
and
legal
risks
49%
Believe
Social
Media
help
pa<ents
gain
a
sense
of
community
44%
believe
Social
Media
are
of
liKle
value
to
prac<ce
Few
use
their
Social
Media
for
professional
purposes
Reference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey

13. We
need
to
bring
physicians
up
to
speed...

14. Blog:
Defini<on
An
easy-­‐to-­‐publish
website
where
authors
post
informa<on
and
other
digital
media
in
sequen<al
order.
A
Blog
is
short
for
web-­‐log

15. Blog:
Examples

19. Microblogs:
Defini<on
A
plaaorm
for
informa<on
dissemina<on,
social
networking,
and
real<me
communica<on.
TwiKer
is
a
<ny
blog
service
that
allows
networks
of
users
to
share
updates
of
140
characters.

23. Hashtags:
Hash
what?
A
way
to
code/curate
tweets
so
that
others
can
find
them
more
efficiently
#AMUQ|
#MDChat
#HCSM
|
#Med20

24. Microblogs: Examples

25. Wikis:
Defini<on
An
(open
or
protected)
website
where
content
is
collected,
edited,
&
supplemented
with
other
rich
media
(eg,
videos,
photos,
etc).

26. Wikis: Example

27. Ask Dr. Wiki

28. Media
Sharing
Sites:
Defini<on
Web-­‐based
services
that
allow
the
pos<ng
of
(one
or
more)
videos,
photos,
slide
decks
and
other
similar
media.

30. Media Sharing:
Examples

33. Social Networking Service
An
online
service,
plaorm,
or
site
that
focuses
on
social
rela3ons
among
people,
who,
share
interests,
ac3vi3es,
or
other
social
a]ribute.
A
social
network
service
consists
of
a
representa3on
of
each
user
(o^en
a
profile),
his/her
social
links,
and
a
variety
of
addi3onal
services.

34. Facebook: examples

36. Linked In: Def (prof
networking)

37. Research

38. Research: 2

39. Research: 2

40. Research: 2

41. Research: 2

42. Research: 4

43. Research: 4

44. Research: 4

45. Research: 4

46. Research: 3

47. Research: 3

48. Research: 3

49. Research: 3

50. Other
[Randomly]
Important
and
Useful
Tools

51. Cochrane

53. RSS: Examples

54. Videoconferencing

55. Podcasts
/
Screencasts

56. Collabora<on

57. Google Docs: Example

58. Google Calendar:
Example

59. Google Forms: Example

60. Google Alerts

61. Dropbox: Example

62. Mul<-­‐User
Virtual
Environments

64. Podcast/screencast def

65. GoogleFlu

67. Doodle

68. World Time

70. Empowered
Engaged
in
their
care
Emancipated
Equal
partners
in
care

74. Crowdsourcing

76. N

78. Gadgets

80. HON
&
MedBlogger
Code

81. Myths

82. Social
Media
is
New

83. Social
Media
is
Useless

84. Social
Media
are
Good

86. Professionalism

87. Professionalism
example 2: nursing

88. Security

89. Privacy

90. Mi<ga<ng
Risk

91. Rules
of
Engagement
1. Be
authen<c
2. Maintain
professionalism
3. Have
fun
and
don’t
let
the
fear
of
the
unknown
stop
you
4. Ask
for
help
5. Focus,
grab
aKen<on,
engage
(the
dragonfly
model)

92. What
is
appropriate?

93. Are
145
characters
enough?

97. #Ques<ons

98. Discussion

99. Cisco
|
Ciscogiii
|
cisco@franciscograjales.com
Chris3an
|Chris3anAssad
|
chris3anassad@gmail.com