2. A quick word about cite Established 2000 We specialise in online marketing communications Our team of 10 includes creative, technical and marketing What we do Web design - corporate, catalogues, microsites, etc Social media communications - particularly Facebook apps, blogs E-commerce Search engine optimisation (SEO) Email marketing Online marketing - planning and implementation Support Hosting and reporting
23. Implications of the F Pattern Users won't read your text thoroughly in a word-by-word manner. The first two paragraphs must state the most important information Start subheads, paragraphs, and bullet points with information-carrying words
31. Visual content Images. As well as photos and illustrations, you can consider graphs and infographics Resources like iStockPhoto, Flickr and DeviantArt are free or low-cost Moving image – consider using video and audio YouTube Vimeo Audioboo Pull out quotes Create images like cloud tags Beware of using photos from `photo Libraries without paying – AP and Getty regularly track down perpetrators!