The document summarizes the strategies used by Carmel McNaught and the eLearning Service at the Chinese University of Hong Kong to embed blended learning at their research-intensive university. The six key strategies discussed are: 1) revamping eLearning platforms, 2) providing a range of support services, 3) hosting seminars and workshops, 4) supporting courseware development, 5) promoting eLearning, and 6) researching new strategies and technologies. Data is presented on course website usage, online teaching quality, and digital literacy among students and teachers to evaluate the outcomes and impact of these institutional eLearning strategies.

1. Carmel McNaught Institutional strategies for embedding blended learning in a research-intensive university 1

2. Overview History of eLearning @ CUHK Using the context and data strategically are THE keys Our six strategies 2

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4. McNaught (2008); McNaught & Lam (2009) 4

5. Sustainable eLearning Efficiency requires whole-institution planning based on evidence Effectiveness requires sound pedagogy and scholarly evaluation on local initiatives 5

6. Institutional data: Web logs 6

7. The good … Now 80+% Ug courses have a website 2008-09 data (All sections) From http://webct.cuhk.edu.hk:7080/webteaching/ 7

8. The OK … 2008-09 data (Log Report System) 8

9. And the ugly … 2008-09 data So complex … unnecessarily so ?? 9

10. The J-curve Things get worse before they get better! 10

11. eLearning Service Strategies used are: 1) revamp of the eLearning platforms 2) a range of support services3) seminars and workshops 4) support for courseware development5) promotion of eLearning6) research on new strategies & technologies 11

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14. Outcomes-based eLearning http://www.cuhk.edu.hk/eLearning/eLoutcomes/ 14

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17. Make it matter: Promotion & tenure Two year snapshot: 2005-2007 Teaching performance scores Successful cases: 5.26 Unsuccessful cases: 4.88 17

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19. Community eLLPs – eLearning Liaison Personsnetwork across departments EXPO eventhttp://www.cuhk.edu.hk/eLearning/expo/ 19

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21. One example: “Digital Natives ??” http://blaugh.com/cartoons/060901_kindergarten_wifi.gif 689 Year 1 Ss and 56 of their Ts across all 8 Faculties – 2008 study McNaught, Lam & Ho (2009) 21

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23. ELearning publication snapshot 2004-2005:38 different authors44 refereed papers 23

24. References McNaught, C., & Lam, P. (2009). Institutional strategies for embedding blended learning in a research-intensive university. Proceedings of the elearn2009 conference, Bridging the development gap through innovative eLearning environments, The University of the West Indies, St Augustine, Trinidad and Tobago, 8–11 June 2009. McNaught, C. (2008). Towards an institutional eLearning strategy: The long journey. In C. S. Nair (Ed.), Evidence based decision making: Scholarship and practice (pp. 43–55). Proceedings of the Australasian Higher Education Evaluation Forum (AHEEF) 2008, 2–3 October. Melbourne: Centre for Higher Education Quality, Monash University. http://pandora.nla.gov.au/tep/103801 McNaught, C., Lam, P. & Ho, A. (2009). The digital divide between university students and teachers in Hong Kong. In R. Atkinson & C. McBeath (Eds.), Same places, different spaces (pp. 654–664).Proceedings of the 26th annual Australian Society for Computers in Learning in Tertiary Education 2008 conference, Auckland, 6–9 December 2009. http://www.ascilite.org.au/conferences/auckland09/procs/mcnaught.pdf Others papers noted at http://www.cuhk.edu.hk/clear/people/Carmel.html 24

25. Several aims …Several streams …Need for convergence http://www.parkenet.org/jp/challenges/convergence.jpg 25

26. Thank You 26