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CitizenNet Introduction for Pollstar Feb 2010

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CitizenNet
TecnologíaEmpresariales
1 de 22
Social Analytics and Marketing Platform
There is something pretty cool going on
Social is bigger than Porn?
Social can move the needle: $4B in 6 minutes
Most populous countries: China - 1,330,044,544 India - 1,147,995,904 United States - 303,824,640 Indonesia - 237,512,352 Brazil - 196,342,592 400,000,000
Portion of Tweets sent via phone: 80%
Year when the GenY population will be greater than Baby Boomer generation 2010 Percentage of Gen Y active on a social network 96%
Holy Shit
What should you do?
LISTEN to people LEARN who they are SEGMENT and build a strategy CONVERSE, don’t market EXPERIMENT, rinse and repeat
Wait, it gets better
Semantic Analysis beyond keywords
More sophisticated methods of engaging your audience virtual goods contests games location-based promotions polls
This is all happening, so get started! If you don’t reach your consumers this way, someone else will
Thank you! To learn the future of optimizing social media please visit us at citizennet.com Follow us Twitter @citizennet

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CitizenNet Introduction for Pollstar Feb 2010

Notas del editor

  1. Social media is the fabric that unites the planet
  2. Social is popular
  3. Social is HUGE
  4. Not only have the marketing channels changed, but so has the way you communicate