City Gateway is launching an outdoor advertising campaign at Cuckoo Wharf in Birmingham starting January 3, 2011. The campaign will feature a large LED digital screen and two light box displays near a major highway interchange. The digital screen ad will run in a 24 second loop 150 times per hour, with space for 3 ads. Light box ads on the two 48-sheet displays are also available at introductory rates for a 2 week period. The location provides high visibility for commuters and visitors near the interchange.

1. City Gateway
Launching an Outdoor Spectacular at
Cuckoo Wharf, Birmingham. 03.01.2011

2. City Gateway Media
• Established 2007
• London, Manchester and Birmingham
• Specialist DOOH sales contractor
• Targeting key locations
• Innovative, flexible and competitive

3. Cuckoo Wharf -Location
• Nr. Spaghetti Junction, M6
• Lichfield Road/Cnr Cuckoo Road
• Head-on, city bound traffic
• D.O.T Traffic score= 560,000
• Comparative site VAC= 232,000

4. Site details
• Iconic structure
• 1x 96D (10’ x 40’) LED
screen
– City bound
• 2 x 48 sheet light boxes
– 1x Outbound to M6/Sutton
Coldfield
– Exit Star City onto Lichfield
Road N/S

5. Digital 96 sheet
• 24 x second loop
– 3 x 8 sec Ads (33% SOV)
– 150 x loops/hour
– 0600-2400hrs
• Ratecard
– 1x 8 sec/loop= £5,000
– Period: 2 x weeks
– Launch date: 3rd January,
2011

6. 48 sheet backlights
• Panel 0001-Lichfield Road
– Homebound traffic
• Ratecard: £1,950
• Period: 2 x weeks
• Introductory offer: £1,550
• Production inclusive
• Available now!

7. 48 sheet backlights
• Panel 0002-Cuckoo Road
– Exit traffic Star City
• Ratecard: £1,520
Introduction offer:£1,210
• Production inclusive
• Available now!

8. Cuckoo Wharf- Iconic Advertising structure for your brand

9. Cuckoo Wharf- Iconic Advertising structure for your brand

10. Local Knowledge
• Just off junction 6, M6
• 10 x minutes from Birmingham Centre
• Used by ‘smart commuters’ from Sutton
Coldfield
• In proximity to:

11. Unique Opportunity
• Cuckoo Wharf ‘domination’
– Own the location
– 3 x Ads on D96
– 2 x Backlight 48 sheets
– Launch Offer: £13,290
– Period: 2 weeks
– Production included*
* Not including digital re-purpose