SlideShare una empresa de Scribd logo
1 de 27
Descargar para leer sin conexión
Better Branding for Your Soap Ingredients: passion, understanding, desire, values, and water.  “ Payback time on the ranch . . . “
Hi! I’m Alison Covarrubias ,[object Object],[object Object],[object Object],[object Object],[object Object]
And you are . . .  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Takeaways for Today ,[object Object],[object Object],[object Object]
Let’s get on the same page . . .  What’s a brand? What does branding mean to you?
Marketing
Telemarketing
Public Relations
Advertising
Design
Branding
Brands used to be just for cattle ,[object Object],[object Object]
Brand has evolved to be the overall identity – or the personality of a product, company or service.
Branding begins with defining your core values The core values are those values you hold that form the foundation on which you make decisions,  perform work, and conduct yourself.
Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core values influence your:  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: Core Values of your Brand  (not you personally) ,[object Object],[object Object],[object Object],[object Object]
After you know your values, you can focus on how your brand, is experienced by your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the core desire of  your audience?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two questions to ask yourself about your brand: ,[object Object],[object Object]
To do that, define your niche ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to help  define your niche ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: Niche Now!  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What did you learn?
Next Steps for the DIY ,[object Object],[object Object],[object Object],[object Object]
You now have a head start! ,[object Object],[object Object]
Thank you!

Más contenido relacionado

La actualidad más candente

Brand Yourself – Personal Business Development & Branding Strategies for Prof...
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Brand Yourself – Personal Business Development & Branding Strategies for Prof...
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
 
Purple Cow - Seth Godin
Purple Cow - Seth GodinPurple Cow - Seth Godin
Purple Cow - Seth GodinCanny Digital
 
Literature Review - Seth Godin - Purple Cow
Literature Review - Seth Godin - Purple CowLiterature Review - Seth Godin - Purple Cow
Literature Review - Seth Godin - Purple CowJeffreyHoutman
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
 
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...Mahesh Enjeti
 
Branding, Naming & Positioning Your Startup
Branding, Naming & Positioning Your Startup Branding, Naming & Positioning Your Startup
Branding, Naming & Positioning Your Startup Joshua Rozario
 
Promotional pens sp
Promotional pens spPromotional pens sp
Promotional pens spkobemark
 
Jim Jacobus - Mastering the Art of Salesmanship
Jim Jacobus - Mastering the Art of SalesmanshipJim Jacobus - Mastering the Art of Salesmanship
Jim Jacobus - Mastering the Art of SalesmanshipChris Schultz
 
Purple Cow PR Course
Purple Cow PR CoursePurple Cow PR Course
Purple Cow PR CourseGreg Canty
 
Go From A Commodity to A Brand
Go From A Commodity to A BrandGo From A Commodity to A Brand
Go From A Commodity to A BrandSamantha Whittaker
 
Empowerment through Enterprise - sales and marketing, the engine and the energy
Empowerment through Enterprise - sales and marketing, the engine and the energyEmpowerment through Enterprise - sales and marketing, the engine and the energy
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
 
Sample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked InSample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked Intessahood
 

La actualidad más candente (19)

Brand Yourself – Personal Business Development & Branding Strategies for Prof...
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Brand Yourself – Personal Business Development & Branding Strategies for Prof...
Brand Yourself – Personal Business Development & Branding Strategies for Prof...
 
Purple Cow - Seth Godin
Purple Cow - Seth GodinPurple Cow - Seth Godin
Purple Cow - Seth Godin
 
Literature Review - Seth Godin - Purple Cow
Literature Review - Seth Godin - Purple CowLiterature Review - Seth Godin - Purple Cow
Literature Review - Seth Godin - Purple Cow
 
!Branding 60 min
!Branding 60 min!Branding 60 min
!Branding 60 min
 
Personal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate YourselfPersonal Branding To Stand Out & Differentiate Yourself
Personal Branding To Stand Out & Differentiate Yourself
 
The Purple Cow
The Purple CowThe Purple Cow
The Purple Cow
 
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
 
10 Tips for Building Brands
10 Tips for Building Brands10 Tips for Building Brands
10 Tips for Building Brands
 
Branding, Naming & Positioning Your Startup
Branding, Naming & Positioning Your Startup Branding, Naming & Positioning Your Startup
Branding, Naming & Positioning Your Startup
 
Master seller hgmp
Master seller hgmpMaster seller hgmp
Master seller hgmp
 
Branding
BrandingBranding
Branding
 
Promotional pens sp
Promotional pens spPromotional pens sp
Promotional pens sp
 
Jim Jacobus - Mastering the Art of Salesmanship
Jim Jacobus - Mastering the Art of SalesmanshipJim Jacobus - Mastering the Art of Salesmanship
Jim Jacobus - Mastering the Art of Salesmanship
 
CCEStoryBrochure
CCEStoryBrochureCCEStoryBrochure
CCEStoryBrochure
 
Purple Cow PR Course
Purple Cow PR CoursePurple Cow PR Course
Purple Cow PR Course
 
Go From A Commodity to A Brand
Go From A Commodity to A BrandGo From A Commodity to A Brand
Go From A Commodity to A Brand
 
Empowerment through Enterprise - sales and marketing, the engine and the energy
Empowerment through Enterprise - sales and marketing, the engine and the energyEmpowerment through Enterprise - sales and marketing, the engine and the energy
Empowerment through Enterprise - sales and marketing, the engine and the energy
 
Personal Brand
Personal BrandPersonal Brand
Personal Brand
 
Sample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked InSample Presentation Of Networking Presentation For Linked In
Sample Presentation Of Networking Presentation For Linked In
 

Destacado (7)

FronteGROUP presentation_
FronteGROUP presentation_FronteGROUP presentation_
FronteGROUP presentation_
 
Luna Vega's Social Media 101 Webinar
Luna Vega's Social Media 101 WebinarLuna Vega's Social Media 101 Webinar
Luna Vega's Social Media 101 Webinar
 
You light up my life
You light up my lifeYou light up my life
You light up my life
 
Shoestring Dox, Lecture Notes, Class 01
Shoestring Dox, Lecture Notes, Class 01Shoestring Dox, Lecture Notes, Class 01
Shoestring Dox, Lecture Notes, Class 01
 
Starting A Youtube Channel
Starting A Youtube ChannelStarting A Youtube Channel
Starting A Youtube Channel
 
Generations Workbook
Generations WorkbookGenerations Workbook
Generations Workbook
 
Edp1280135016711 pp02 2
Edp1280135016711 pp02 2Edp1280135016711 pp02 2
Edp1280135016711 pp02 2
 

Similar a HSMG Presentation Branding

Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
 
Brand Strategy Pres For Spa
Brand Strategy Pres For SpaBrand Strategy Pres For Spa
Brand Strategy Pres For Spashekharbadve
 
Setting Yourself Apart From The Crowd
Setting Yourself Apart From The CrowdSetting Yourself Apart From The Crowd
Setting Yourself Apart From The CrowdKaren M Zoller, MS
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Kate Austin-Avon
 
Lean, agile, consumer centered: how to develop brands in the age of connected...
Lean, agile, consumer centered: how to develop brands in the age of connected...Lean, agile, consumer centered: how to develop brands in the age of connected...
Lean, agile, consumer centered: how to develop brands in the age of connected...Valentina Giannella
 
Functional and emotional benefits
Functional and emotional benefitsFunctional and emotional benefits
Functional and emotional benefitsBeloved Brands Inc.
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestKate Austin-Avon
 
UNSTUCK: Troubleshoot Your Business
UNSTUCK:  Troubleshoot Your BusinessUNSTUCK:  Troubleshoot Your Business
UNSTUCK: Troubleshoot Your BusinessDenise Yohn
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?MINDcapital
 
What is brand when do you have one
What is brand when do you have oneWhat is brand when do you have one
What is brand when do you have oneDyan Sutton
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpointkzeitler924
 

Similar a HSMG Presentation Branding (20)

Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
 
Brand Strategy Pres For Spa
Brand Strategy Pres For SpaBrand Strategy Pres For Spa
Brand Strategy Pres For Spa
 
Setting Yourself Apart From The Crowd
Setting Yourself Apart From The CrowdSetting Yourself Apart From The Crowd
Setting Yourself Apart From The Crowd
 
Brand your business
Brand your businessBrand your business
Brand your business
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
 
Lean, agile, consumer centered: how to develop brands in the age of connected...
Lean, agile, consumer centered: how to develop brands in the age of connected...Lean, agile, consumer centered: how to develop brands in the age of connected...
Lean, agile, consumer centered: how to develop brands in the age of connected...
 
Functional and emotional benefits
Functional and emotional benefitsFunctional and emotional benefits
Functional and emotional benefits
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
UNSTUCK: Troubleshoot Your Business
UNSTUCK:  Troubleshoot Your BusinessUNSTUCK:  Troubleshoot Your Business
UNSTUCK: Troubleshoot Your Business
 
How to run a B2B brand
How to run a B2B brandHow to run a B2B brand
How to run a B2B brand
 
Branding for the Unknown.pptx
Branding for the Unknown.pptxBranding for the Unknown.pptx
Branding for the Unknown.pptx
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?
 
What is brand when do you have one
What is brand when do you have oneWhat is brand when do you have one
What is brand when do you have one
 
Message construction
Message constructionMessage construction
Message construction
 
What is a brand?
What is a brand?What is a brand?
What is a brand?
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
Branding
BrandingBranding
Branding
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpoint
 

HSMG Presentation Branding

Notas del editor

  1. Assumptions I made about you
  2. GROUP DISCUSSION A logo? Packaging? Or is it something more
  3. Share facebook survey
  4. Ask yourself if your desired niche is big enough to support you?