9. HP brand evolution A printer company A printer and a PC company A modern, relevant technology company A modern, relevant technology solutions company A broad technology company An iconic 21st century brand Yesterday: Product makers Today: Market makers Tomorrow: Experience makers
21. “ The most successful brand cultures offer a single, coherent story where the components work together in a synergistic fashion so that the whole is greater than the sum of the parts.” Douglas B. Holt “Brands & Branding,” Harvard Business Review