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Empowering Teens Through @15 Civic Summit

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National Civic Summit
National Civic Summit

Best Buy created the @15 initiative to empower American teens and fuel their ability to make a positive difference. @15 has four major elements: the @15 Fund which provides $1 million annually for teen-led philanthropic projects; a website to connect teens; opportunities for teen volunteerism and philanthropy; and research on teen strengths and voices. Best Buy hopes @15 will create loyalty with teens through connection and partnership while positioning the company as a leader in empowering youth.

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Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
We Believe in Teens ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Missing Middle ,[object Object]
Our Mission ,[object Object]
Employees & Customers Play a Key Role ,[object Object],[object Object]
Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
Web Site
Teen Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@15 Fund & The Change Exchange ,[object Object],[object Object]
@15 IMO ,[object Object],Pulse Check ) ) )
Connect @15 ,[object Object]
Teen Voice 2009 ,[object Object],[object Object]
Teen Voice 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Framing a New Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Looking Ahead Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens Employees Nurture a culture of high engagement among employees Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader
Questions? Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Empowering Teens Through @15 Civic Summit

  • 1. Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
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  • 7. Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
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  • 17. Looking Ahead Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens Employees Nurture a culture of high engagement among employees Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader
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