1. 1
Statewide Registered Voter Sample = 1,003
Margin of Error = +/- 3.1%
29% Cell Phones, 71% Landlines
This upcoming August, Brian Schatz and Colleen Hanabusa [candidate name order
randomized] will face each other in the Democratic primary for U.S. Senate, and Neil
Abercrombie and David Ige [candidate name order randomized] will run in the Democratic
primary for Governor. In Hawaii, you can only vote in one party’s primary—you must choose
between voting in the Democratic Primary, the Republican primary, or another party’s primary.
What are you most likely to do on primary day in August?
DemScreen
Democratic
GOP
Other/None
Unsure
64%
19%
7%
10%
Likely Democratic Primary Voter Sample = 643
Margin of Error = +/- 3.9%
--Do you generally have a positive or negative opinion of Senator Brian Schatz?
Schatz
Positive
Negative
Unsure
51%
27%
22%
--Do you generally have a positive or negative opinion of First District Congresswoman Colleen
Hanabusa?
Hanabusa
Positive
Negative
Unsure
58%
29%
13%

2. 2
--If you vote in the Democratic Senate primary between Brian Schatz and Colleen Hanabusa
[candidate name order randomized], what would you do?
Senate
Schatz
Hanabusa
Unsure
40%
40%
20%
--How do you feel about Barack Obama’s job performance as President?
Obama
Approve
Disapprove
Unsure
74%
22%
3%

3. 3
Demographics (Likely Democratic Primary Voters)
Sex
Male
Female
47%
53%
Age
Under 50
Fifty and over
26%
74%
Race_Ethnicity
Caucasian
Japanese
Filipino
Hawaiian
Chinese
Hispanic
Other/Mixed
Refused
35%
29%
9%
8%
5%
1%
13%
0%
County_CD
Oahu_CD1
Oahu_CD2
Hawaii
Maui
Kauai
50%
18%
14%
12%
5%
Politics
Liberal/progressive
Moderate
Conservative
Unsure
38%
36%
13%
13%

4. 4
Party
Democrat
Republican
Independent
Unsure
75%
7%
16%
2%
Education
No degree
HS graduate
College Graduate
Some/Assoc/Voc
Grad Degree
Refused
2%
12%
25%
27%
30%
2%
Military_Family
Yes
No
Refused
61%
37%
3%
Union_Family
Yes
No
Refused
38%
59%
4%
Income
Under $50,000
$50,000 - $99,999
$100,000 or more
Refused
24%
36%
21%
19%

5. 5
Opinion Crosstabs
Senate * Schatz Crosstabulation
% within Schatz
Senate
Schatz
Hanabusa
Unsure
Total
Schatz
Positive Negative Unsure
67%
12%
9%
18%
69%
58%
15%
19%
33%
100%
100%
100%
Schatz * Senate Crosstabulation
% within Senate
Senate
Schatz
Total
Positive
Negative
Unsure
Schatz Hanabusa Unsure
87%
23%
38%
8%
46%
26%
5%
31%
36%
100%
100%
100%
Senate * Hanabusa Crosstabulation
% within Hanabusa
Hanabusa
Positive Negative Unsure
Senate
Schatz
21%
75%
42%
Hanabusa
62%
9%
17%
Unsure
16%
17%
41%
Total
100%
100%
100%

6. 6
Hanabusa * Senate Crosstabulation
% within Senate
Senate
Hanabusa
Positive
Negative
Unsure
Total
Schatz Hanabusa Unsure
31%
88%
48%
55%
6%
24%
14%
6%
28%
100%
100%
100%
% within Obama
Obama
Schatz
Positive
Negative
Unsure
Total
Approve Disapprove Unsure
56%
35%
55%
21%
51%
5%
23%
14%
41%
100%
100%
100%
Hanabusa * Obama Crosstabulation
% within Obama
Obama
Hanabusa
Positive
Negative
Unsure
Total
Approve Disapprove Unsure
66%
31%
45%
21%
58%
23%
13%
10%
32%
100%
100%
100%
Senate * Obama Crosstabulation
% within Obama
Obama
Senate
Total
Schatz
Hanabusa
Unsure
Approve Disapprove Unsure
40%
42%
27%
43%
33%
32%
17%
24%
41%
100%
100%
100%

7. 7
Senate * Governor Crosstabulation
% within Governor
Governor
Senate
Schatz
Hanabusa
Unsure
Total
Abercrombie
54%
32%
14%
100%
Ige
Unsure
31%
31%
55%
31%
13%
38%
100%
100%
Governor * Senate Crosstabulation
% within Senate
Senate
Governor
Abercrombie
Ige
Unsure
Total
Schatz Hanabusa Unsure
50%
29%
25%
29%
51%
25%
20%
20%
50%
100%
100%
100%
Demographic Crosstabs
Schatz * Sex Crosstabulation
% within Sex
Schatz
Positive
Negative
Unsure
Total
Male
45%
33%
22%
100%
Sex
Female Refused
58%
22%
100%
21%
100%
100%
Schatz * Age Crosstabulation
% within Age
Schatz
Total
Positive
Negative
Unsure
Age
Under Fifty and
50
over
41%
56%
38%
23%
21%
21%
100% 100%

8. 8
Schatz * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Caucasia Japanes Filipin Hawaiia Chines Hispani
n
e
o
n
e
c
Schatz Positive
66%
44% 32%
39%
61%
40%
Negativ
21%
26% 40%
39%
14%
40%
e
Unsure
13%
30% 28%
22%
25%
20%
Total
100% 100% 100% 100% 100% 100%
Other/
Mixed
54%
30%
16%
100%
Schatz * County_CD Crosstabulation
% within County_CD
County_CD
Schatz
Positive
Negative
Unsure
Total
Oahu_CD1 Oahu_CD2 Hawaii Maui
Kauai
50%
59%
46%
51%
50%
29%
26%
23%
29%
22%
21%
15%
31%
20%
28%
100%
100% 100% 100% 100%
Schatz * Politics Crosstabulation
% within Politics
Politics
Schatz
Positive
Negative
Unsure
Total
Liberal/progressive Moderate Conservative Unsure
69%
48%
34%
34%
15%
31%
49%
25%
15%
21%
17%
41%
100%
100%
100%
100%
Schatz * Party Crosstabulation
% within Party
Party
Schatz
Total
Positive
Negative
Unsure
Democrat Republican Independent Unsure
55%
33%
47%
62%
21%
60%
41%
15%
25%
7%
12%
23%
100%
100%
100%
100%

9. 9
Schatz * Education Crosstabulation
% within Education
Schatz
Total
Education
No
HS
College
Grad
degree graduate Graduate Some/Assoc/Voc Degree Refused
Positive
36%
34%
49%
55%
60%
62%
Negative
14%
23%
37%
20%
27%
15%
Unsure
50%
43%
14%
24%
13%
23%
100%
100%
100%
100% 100%
100%
Schatz * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes
No
Refused
Schatz
Positive
49%
58%
41%
Negative
29%
23%
18%
Unsure
21%
20%
41%
Total
100% 100%
100%
Schatz * Union_Family Crosstabulation
% within Union_Family
Union_Family
Yes
No
Refused
Schatz
Positive
50%
55%
29%
Negative
31%
23%
29%
Unsure
18%
22%
43%
Total
100% 100%
100%
Schatz * Income Crosstabulation
% within Income
Schatz
Total
Positive
Negative
Unsure
Income
Under $50,000 - $100,000
$50,000 $99,999 or more Refused
48%
55%
57%
52%
23%
29%
30%
19%
29%
16%
13%
29%
100%
100%
100%
100%

10. 10
Hanabusa * Sex Crosstabulation
% within Sex
Hanabusa
Positive
Negative
Unsure
Total
Male
56%
30%
13%
100%
Sex
Female Refused
60%
50%
28%
50%
13%
100%
100%
Hanabusa * Age Crosstabulation
% within Age
Age
Under Fifty and
50
over
Hanabusa
Positive
53%
59%
Negative
27%
30%
Unsure
21%
11%
Total
100% 100%
Hanabusa * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Caucasi Japanes Filipin Hawaiia Chines Hispani Other/
an
e
o
n
e
c
Mixed
Hanabusa
HanabusaPositive
46%
69% 55%
77% 59%
60%
47%
Negativ
36%
22% 28%
17% 33%
20%
42%
e
Unsure
18%
9% 17%
6%
7%
20%
11%
Total
100% 100% 100% 100% 100% 100%
100%
Hanabusa * County_CD Crosstabulation
% within County_CD
County_CD
Hanabusa
Total
Positive
Negative
Unsure
Oahu_CD1 Oahu_CD2 Hawaii Maui
Kauai
61%
54%
51%
53%
63%
30%
35%
26%
23%
26%
9%
11%
23%
23%
11%
100%
100% 100% 100% 100%

11. 11
Hanabusa * Politics Crosstabulation
% within Politics
Politics
Hanabusa
Positive
Negative
Unsure
Total
Liberal/progressive Moderate Conservative Unsure
59%
52%
55%
65%
24%
37%
36%
21%
17%
11%
9%
14%
100%
100%
100%
100%
Hanabusa * Party Crosstabulation
% within Party
Party
Hanabusa
Positive
Negative
Unsure
Total
Democrat Republican Independent Unsure
65%
27%
37%
23%
23%
59%
52%
23%
12%
15%
11%
54%
100%
100%
100%
100%
Hanabusa * Education Crosstabulation
% within Education
Hanabusa
Total
Education
No
HS
College
Grad
degree graduate Graduate Some/Assoc/Voc Degree Refused
Positive
67%
68%
47%
59%
54%
100%
Negative
7%
18%
36%
26%
37%
Unsure
27%
15%
16%
15%
8%
100%
100%
100%
100% 100%
100%
Hanabusa * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes
No
Refused
Hanabusa
Positive
56%
58%
76%
Negative
33%
27%
6%
Unsure
12%
16%
18%
Total
100% 100%
100%

12. 12
Hanabusa * Union_Family Crosstabulation
% within Union_Family
Union_Family
Yes
No
Refused
Hanabusa
Positive
63%
53%
67%
Negative
27%
32%
24%
Unsure
10%
15%
10%
Total
100% 100%
100%
Hanabusa * Income Crosstabulation
% within Income
Hanabusa
Positive
Negative
Unsure
Total
Income
Under $50,000 - $100,000
$50,000 $99,999 or more Refused
59%
60%
50%
54%
23%
29%
40%
31%
18%
11%
10%
16%
100%
100%
100%
100%
Senate * Sex Crosstabulation
% within Sex
Senate
Total
Schatz
Hanabusa
Unsure
Sex
Male Female Refused
37%
43%
43%
38%
50%
20%
19%
50%
100%
100%
100%
Senate * Age Crosstabulation
% within Age
Age
Under Fifty and
50
over
Senate
Schatz
36%
42%
Hanabusa
38%
41%
Unsure
26%
16%
Total
100% 100%

13. 13
Senate * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Caucasia Japanes Filipin Hawaiia Chines Hispani
n
e
o
n
e
c
Senate Schatz
54%
31% 32%
23% 48%
20%
Hanabus
30%
47% 30%
63% 37%
60%
a
Unsure
16%
21% 38%
15% 15%
20%
Total
100% 100% 100% 100% 100% 100%
Other/
Mixed
43%
38%
18%
100%
Senate * County_CD Crosstabulation
% within County_CD
County_CD
Senate
Schatz
Hanabusa
Unsure
Total
Oahu_CD1 Oahu_CD2 Hawaii Maui
Kauai
40%
47%
31%
43%
28%
42%
32%
44%
39%
44%
18%
21%
25%
17%
28%
100%
100% 100% 100% 100%
Senate * Politics Crosstabulation
% within Politics
Politics
Senate
Schatz
Hanabusa
Unsure
Total
Liberal/progressive Moderate Conservative Unsure
48%
43%
28%
28%
33%
41%
50%
43%
19%
16%
22%
28%
100%
100%
100%
100%
Senate * Party Crosstabulation
% within Party
Party
Senate
Total
Schatz
Hanabusa
Unsure
Democrat Republican Independent Unsure
40%
39%
44%
58%
41%
37%
34%
17%
18%
24%
22%
25%
100%
100%
100%
100%

14. 14
Senate * Education Crosstabulation
% within Education
Senate
Total
Education
No
HS
College
Grad
degree graduate Graduate Some/Assoc/Voc Degree Refused
Schatz
7%
29%
43%
42%
48%
36%
Hanabusa
53%
51%
37%
40%
34%
50%
Unsure
40%
21%
20%
18%
19%
14%
100%
100%
100%
100% 100%
100%
Senate * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes
No
Refused
Senate
Schatz
37%
49%
24%
Hanabusa
42%
34%
41%
Unsure
21%
17%
35%
Total
100% 100%
100%
Senate * Union_Family Crosstabulation
% within Union_Family
Union_Family
Yes
No
Refused
Senate
Schatz
34%
47%
14%
Hanabusa
47%
33%
52%
Unsure
18%
20%
33%
Total
100% 100%
100%
Senate * Income Crosstabulation
% within Income
Senate
Total
Schatz
Hanabusa
Unsure
Income
Under $50,000 - $100,000
$50,000 $99,999 or more Refused
36%
39%
52%
43%
42%
42%
33%
36%
22%
20%
15%
21%
100%
100%
100%
100%