This is a presentation on how if you can deliver the relevent information to the correct people in an interesting and engaging manner, than better business decisions can be made, and faster then previously. This presentation is a case study of how I have done this successfully and how I have managed to foster a new culture around web analytics in my company.

1. Data visualization: getting data out to your business: widgets, scorecards and dashboards Webtrends Engage 2009 The Millennium Gloucester Hotel & Conference Centre 13th October 2009

2. Who am I? MSN – UK Search Executive. Responsible for KPIs and insight to Live.com or Bing.com as it is now. Visit London – Digital Business Analyst. Responsible for web analytics, reporting, KPIs and insight for all digital aspects of the business. I come from a marketing/analytics background and so work hand in hand with developers and WT to get reports and ideas built. If this was Strictly I would be the celebrity dancer and Conrad would be the professional dancer.

3. Why this topic? Communicating the results of analysis or educating colleagues on the power of web analytics and how it can inform and shape business decisions is often the forgotten aspect of our jobs but an essential part. Getting the relevant data to the relevant people in an interesting way can save working hours, improve results and encourage increased interest in performance levels. A lot of the time the important analysis or figure can be lost within a tangled mess of announcements reports and numbers

4. In the beginning There were numbers. And one brain, or one team of brains control them and pass them on.

5. In the beginning How time intensive is the work How much effective work are you getting done How interested or satisfied are your colleagues

6. Evolution begins The first step VL took was to select the main KPIs and distribute a report about them, regularly at the same time each day of week, so colleagues will know when to expect the figures which are important to them. Daily Sales ReportWeekly Traffic ReportMonthly Traffic Report Key digital team members All digital team members Executive Board Executive Board Key digital members Key members of Marketing, PR and Partnership teams

7. Evolution begins How time intensive is the work How much effective work are you getting done How interested or satisfied are your colleagues

8. The big step forward The Dashboard

9. The big step forward How time intensive is the work How much effective work are you getting done How interested or satisfied are your colleagues

10. Life won’t be the same again The automated dashboard

11. Life won’t be the same again How time intensive is the work How much effective work are you getting done How interested or satisfied are your colleagues

12. The final piece of the jigsaw Widgets can go anywhere, be anything, look how you want them to look and be seen by whoever you want to see them VL are building a bank of 12 widgets for internal and external use.

13. The final piece of the jigsaw How time intensive is the work How much effective work are you getting done How interested or satisfied are your colleagues

14. The Success of Visit London We at Visit London and with the help of Webtrends have transformed the process of how we communicate the analysis of our website. Visit London has evolved from one person with a resource intensive job, holding all the data and handling continuous ad hoc questions, working within a department and organization not overly interested in web analytics and those who were interested struggled to get hold of the information they needed. To having a fully engaged department and organization who have the information that is relevant to their KPIs at their fingertips and in an interesting and engaging manner, enabling them to base business decisions more accurately and quicker. Contact details cmoon@visitlondon.com 020 7234 5838 Visit London 6th Floor, 2 More London Riverside, London SE! 2RR