In this first of two webinars, we have an overview of Social Media and how it fits into our big picture of 21st Century real estate marketing. The reasons for using social media to promote your business can be summarized with two concepts: Getting Social Signals and Staying Top of Mind.
7. Who is getting the credit for the providing information to the consumer?
1. Social Signals:
Geo-Tagged Local Photos
Share Blog Articles - events, statistics, commentaries
Share your listings, but in an interesting way
8. 2. Top of Mind
Sharing about what you do in very
organic ways
Keeping Up with Past Clients
Liking, Posting and Conversation
Checking In
Participating in Groups
9. 3. NOT for Top of Mind
Don't Be THAT Guy!
Pushy Marketing, or Selly-
Sell
Off-color
Complaining
Negative
Anything that you don't want
associated with your brand
17. Engagement is the Key
Likes
Comments
Shares
Create Content that People Want to Engage With
Community Events
Local Pictures
Local non-profits
Local businesses
80/20 Rule
Promote and engage 80% of the time
Promote yourself 20% of the time
18. Homework: Create a Blog Post about a Community. Share it to your social networks,
Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and
share it.