9. US Online Video Ad Spending (in millions) For brand advertisers, the engagement of video, combined with the Internet’s tracking and targeting capabilities, offers a highly accountable method to sway the hearts and minds of their target audience. How large is the Internet video universe? Overall, the US online video audience will reach 155 million this year, and increase by nearly 30 million by 2011, when the audience size will reach 183 million, according to eMarketer projections. TV Ad Dollars Are Moving Online US Online Video Viewers (in millions) +53% +52% +27% +26% Viewer attention rate Viewer awareness Consideration Favorability US Online Video Advertising vs. TV Ads, 2007 (% increase vs. TV) 52.3 69.6 90.2 114.3 135.5 155.2 168.5 176.0 183.0 2003 2004 2005 2006 2007 2008 2009 2010 2011 $40 $55 $85 $135 $225 $410 $775 $1,350 $2,100 $3,100 $4,300 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 *Source : eMarketer ; 06/07 *Source : Adweek ; 03/07 *Source : eMarketer ; 02/07
23. Branded Widget Opportunities Reach Music Fans Everywhere and Create a Loyal, Built-In Audience with Multiple Engaging Branding Opportunities Branded Player Logo Lower Third Pre-Roll Curtains
35. Attitudes Towards Video Ads Attitudes* of US Online Video Viewers toward Online Video Advertisements April-May 2007 (% of respondents) 54% 52% 44% 32% 56% Prefer online video ads to be related to the content Advertisements are a fair way for Web sites to provide free professionally produced videos Prefer watching online ads in exchange for not paying to see favorite online videos Online video ads are a convenient way to get information about products and services Would watch an online video ad because it is just like watching ads on TV Note: n=1,422; *top two box Source: Online Publishers Association (OPA) and OTX, "Frames of Reference: Online Video Advertising, Content and Consumer Behavior,“ June 6, 2007
36. Not all Content is Created Equal There is a large gap between what people are watching and what people are willing to pay for, or participate in a “value exchange” Source: The Diffusion Group, 2008 Short-clip 20.4% Long-form 2.2% UGV 42.4% Other 35% Short-clip 54.8% Long-form 41.6% UGV 3.7%
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40. Video As A Direct Response Vehicle 22% Checked out company Web site 19% 19% 16% 15% 13% 12% 9% 9% 5% 4% Searched for information about the product Clicked on banner ad that accompanied video Talked to friends/family about the product Went to store to check out product Requested information about product Made a purchase Forwarded video ad to friends/family Signed up for product/service trial Called toll-free number to find out more Ordered subscription US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents) Note: n=1,135 Source: Online Publishers Association (OPA) and OTX, "Frames of Reference: Online Video Advertising, Content and Consumer Behavior,“ June 6, 2007
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44. Case Studies A Look At How Picking The Right Format & Pricing Drives Success
Tremor Media is the leading video ad network with the reach, products, ad formats and experience to provide a consultative approach with our clients that enables them to do “Video the Way You Want It” and ensure that they reach their true marketing goals.
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