1. 16.09.13

2. This Week...
Mini salutes you, PopUp Opera, Nismo smart watch, caring prisoners,
#letseattogether
Mini salutes you
Mini
PopUp Opera
IKEA
Nismo smart watch
Nissan
Prisoners aid
Peruvian Cancer Foundation
#letseattogether
Coca Cola

3. Mini salutes you
Mini
Contextual outdoor at it’s best.
Mini are using billboards in London in a different way. This is
brilliant, as it’s highly personalized, it rewards Mini drivers
and intrigues other car drivers aswell!
Mini saluted their drivers for a whole week, all as part of
their mininotnormal campaign, which celebrates all the
inventive ways that mini drivers show their passion for their
cars.

4. PopUp Opera
IKEA
IKEA decided to launch their new catalogue in a new and
surprising way. They remade the “Catalogue Aria” written
by Mozart in 1787.
It was then performed by an opera singer in the middle
of Stockholm in front of a surprised crowd waiting for the
annual Culture Festival to begin.

5. Nissan has unveiled the first smartwatch concept to
communicate with a car, providing drivers with real-time
information such as average speed and heart rate.
The Nismo Watch will connect with Nissan’s Nismo
vehicle range, enabling drivers to keep track of their
speed and fuel consumption to help improve efficiency.
Racing drivers will be able to use the watch to access
performance statistics while on track. Data from the car
and wearer will be transmitted to a smartphone app via
bluetooth, where it will be stored.
It is hoped these new features will be able to monitor
biometrics including heart rhythm intervals to identify
when drivers are becoming tired, brainwaves to track
concentration levels and emotions, plus skin
temperature to record core body temperature and
hydration levels.
Nismo smart watch
Nissan

6. Prisoners aid
Peruvian Cancer Foundation
Every year the PCF seeks to raise money for children with
cancer through a campaign called Ponle Corazon, but for
the past three, it has failed to reach its target goals.
So instead of going to the general public, this time it took
its drive to a very specific demographic: - occupants of the
country's most dangerous prison, Castro Castro
Penitentiary.
Where many would assume generosity and compassion
would be at an all time low, the organization discovered
just the opposite, with the prisoners freely giving of their
money, as well as their own personalized gifts to the
suffering children.
The effort ended up generating a massive amount of
publicity driving further donations from Peruvians outside
the prison and helping the Peruvian Cancer Society to
finally reach its target.

7. Coca Cola have come up with an innovative way to
combine traditional & social media.
People’s increasingly busy lives prevent them from
spending quality time together and eating as a family. In
Romania, 60% of Romanians do not eat meals together,
so Coca Cola wanted to help them rediscover the
happiness of sharing a meal. They ran a typical ad
showing family and friends coming together with the
help of Coca-Cola. However, unlike any other spot ever
created, this one integrated live tweets on national
television.
At the bottom of the ad, there was a text bar that
hosted tweets from fans featuring the hashtag
#LetsEatTogether. The tweets were edited live as they
flowed in and Coca Cola chose up to seven tweets to
show each time the ad was played. Most of the tweets
were addressed to specific people, with friends inviting
friends to have a meal together and enjoy each other’s
company.
#letseattogether
Coca Cola