Presented on March 10, 2011 in a keynote to the Direct Marketing Club of New York Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih. How B2C and B2B marketers engage audiences with timely content and memorable campaigns Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line. You should attend this presentation if you face real-world questions like: - How social is changing behavior, expectations and relationships in your customer base - How to create a social media presence for your company ASAP - How real companies source leads and engage customers online - How to do more with less by leveraging the power of the network http://www.dmcny.org/mc/page.do?sitePageId=124427&orgId=dmcny

1. 7

2. http://facebook.com/hearsaysocial
@clarashih

4. 2. “social”
buyer
psychology
1. the
numbers
3. seven
habits of
highly
successful
facebook
marketers

5. Social
Today
Internet
1990s
PC
1980s
Mainframe
1970s

6. facebook
> 500M users
twitter
200M users
linkedin
90M

8. 73.5% of US companies consider social media a top priority
—Survey of Chief Marketing Officers
Source: Forrester Research

9. Source: Burson-Marsteller Communications Group, 2011

10. 2. “social”
buyer
psychology

11. template
for sharing
audience
you trust

16. 3. seven
habits of
highly
successful
facebook
marketers

17. Profile-based
advertising is called
“hypertargeting”

18. Website Facebook Page
+ Control the + Easy to update
experience + No SEO/SEM
+ Full customizability required

20. still
Content is king. Get local. Stay current.

21. Social CLV = CLVold
+ Word-of-mouth referrals
+ Customer support cost savings
+ Sales resulting from idea contributions

24. http://facebook.com/hearsaysocial
@clarashih

25. 7