Facebook: New an old ways of communication
•Descargar como PPS, PDF•
1 recomendación•1,249 vistas
The main investigation hypothesis is that Facebook recovers certain ways of communication prior to press, where the subjective-self-defining, gestural and corporal is revalued, in detriment of paradigmatic values of Gutenberg Era such as the writing objectivity, publication distance, neutrality, immutability and print dwelling. In other words, we say that Facebook’s forms of communication are characterized by their written and ephemeral forms, and can be understood in the frame of a recovery process of an oral feature culture. Full paper: http://es.scribd.com/doc/97382225/Orality-and-Literacy-New-and-Old-Ways-of-Communicating-on-Facebook-Or-what-Walter-Ong-Said-about-the-Network-of-Mark-Zuckerberg This presentation took place in in the The Thirteenth Annual Convention of the Media Ecology Association, “The Crossroads Of The Word”, Manhattan College, June 7-10. 2012. This work is a synthesis of the thesis: “Oralidad y escritura: nuevas y viejas formas de comunicar en Facebook", by Clara Ciuffoli and Guadalupe López, Carrera de Ciencias de la Comunicación, Facultad de Ciencias Sociales, Universidad de Buenos Aires (UBA), June 2011. In 2012, the thesis become part of the book “Facebook es el mensaje. Oralidad, escritura y después” (Facebook is the message. Orality, Literacy and Next), Buenos Aires, La Crujía Ediciones, 2012.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (19)
Destacado
Similar a Facebook: New an old ways of communication
Similar a Facebook: New an old ways of communication (20)
Último
Último (20)
Facebook: New an old ways of communication
- 1. Orality and Literacy: New and Old Ways of Communication in Facebook Clara Ciuffoli and Guadalupe López Universidad de Buenos Aires The Thirteenth Annual Convention of the Media Ecology Association Manhattan College, Riverdale, New York June 7–10, 2012
- 2. Facebook ¿?
- 3. “Electronic technology has brought us into the age of ‘secondary orality’. This new orality has striking resemblances to the old in its participatory mystique, its fostering of a communal sense, its concentration on the present moment (…). But it is essentially a more deliberate and selfconscious orality, based permanently on the use of writing and print, which are essential for the manufacture and operation of the equipment and for its use as well.” Walter Ong
- 4. Facebook as secondary orality –natural- place
- 5. 4 ideas about the ways of communication in Facebook • No separation between what we say and who we are. • Communal sense: first, the people; after, the contents. • Focus on the present moment. • Participatory: we communicate when we use.
- 6. 1st idea No separation between what we say and who we are.
- 7. There is no place for anonymous speech on Facebook... ?
- 8. Are we showing another face on Facebook?
- 9. Is it a parallel life?
- 11. Before… Over 90% Facebook Profiles show real names Now The number is based on a sample taken on student networks from Facebook Project (www.proyectofacebook.com.ar).
- 12. 2nd idea Communal sense: first, the people; after, the contents.
- 13. First, the people. After, the content.
- 14. Abandoning … the objective point of view
- 15. There are so many Facebooks… as facebook users on the planet
- 16. Mark Twain. The prince and the pauper. Tell me who you are following… and I will tell you who you are.
- 17. 229 friends average Source: Pew Internet and American Life Project.
- 18. School ? Family Job University Source: Pew Internet and American Life Project.
- 19. We have to deal with our connections...
- 20. We must learn how to manage our identity
- 21. 3rd idea Focus on the present moment.
- 24. 4rd idea Participatory: we communicate when we use.
- 25. To use is to participate... Source: Pew Internet and American Life Project.
- 26. ¿Are only our words being extended on Facebook?
- 27. We do not necessarily write... 5% Adding friends
- 28. We do not necessarily write... 8% Uploading photos (a way to start a conversation)
- 29. We do not necessarily write... 21% Likes
- 30. But we definitely write... 28,5% Leave comments, talk!
- 31. And somebody has to start the talk 5% Status Update. (a way to start a conversation)
- 32. We are talking... Every 1 entry (post or photo) -------------------------------------- there are at least 1,2 responses average.
- 33. Should we review Nielsen's law? Internet Facebook ?
- 34. “Reflexivity in the technological culture is not a separate process of reflection. There is no time, no space for such reflection. There is a fusion of words and things, of thought and practice. To think is not just at the same time to do, to think is at the same time to communicate. In the technological culture, reflexivity becomes practice; it becomes communication.” Scott Lash
- 35. How are next generations going to be? How can we take advantage of this ways of communication in learning context?
- 36. Bonus Track…
- 37. The paper… “Orality and Literacy: New and Old Ways of Communicating on Facebook” http://es.scribd.com/doc/97382225/Orality-and-Literacy-New-and-Old-Ways-of-Communicating-on-Facebook-O
- 38. The book… www.facebookeselmensaje.blogspot.com
- 39. The project… www.proyectofacebook.com.ar
- 40. Thanks! Clara Ciuffoli Universidad de Buenos Aires @clarinete ciuffoli.tumblr.com/ ciuffoli@gmail.com
- 41. Special thanks to... Thom Gencarelli, Iván Adaime, Julia Tortoriello, Tomás Henseler, Alejandro Piscitelli, Guadalupe López, Carolina Gruffat, Heloisa Primavera, Colectivo Cátedra Datos, Silvia Kell, Roberto Igarza, Editorial La Crujía.
Notas del editor
- I'm going to talk about HOW are the ways of communication through Facebook. It
- Check spelling! (1) Una continuidad / inseparabilidad entre voz y cuerpo, entre lo que decimos y quiénes lo decimos (2) Un sentido profundamente grupal de la comunicación (3) Ritmo, redundancia y repetición en el relato (4) Una insistencia en el presente, se recuerda todo lo que se puede revivir- repetir Pensemos cómo aplicar estas categorías a Facebook... >>>> (1) A continuity -inseparability- between the voice and body, so, there is no separation between what we say and who we are. (2) A deeply grupal/community sense of communication (against individualism) (4) An emphasis on the present time, we remember what all that we can repeat and revive (3) Rhythm, redundancy, repetition into the story Let's think how to apply this concepts in Facebook.
- Check spelling! Our hypothesis is that on Facebook we are fullfilling and (in turn) developing one of our primary needs of survival: to "communicate". So we say that there is something about our naturalized cultural way to communicate on Facebook. And how are we communicating? Well, we're recovering deeply oral features of communication, typical of pre-writting cultures, and to detriment of some of the core values of printing culture, which are: originality, the idea of "author", and the idea of "closed piece of work.
- A qué nos referimos con culturas orales primarias, qué rasgos estamos recreando? Para Walter Ong, esta necesidad básica en las culturas orales primarias implicaba... What do we mean by "primary oral cultures"? what features are recreating? We will recover 4 central ideas of Walter Ong. This basic need of communication, in primary oral cultures, involved ...
- A qué nos referimos con culturas orales primarias, qué rasgos estamos recreando? Para Walter Ong, esta necesidad básica en las culturas orales primarias implicaba... What do we mean by "primary oral cultures"? what features are recreating? We will recover 4 central ideas of Walter Ong. This basic need of communication, in primary oral cultures, involved ...
- Unlike Twitter, the old "AOL", and many other places, on Facebook there is no anonymity. No pseudonym or multiple profiles. There is no second life. "In Facebook there is no separation between what I am and what I write.“ All the things we say are sticked to us, because are connected with our profile, and our contacts.
- How is our being on Facebook? In other virtual spaces, the participation is represented as an alternative to our identity before entering to the network. They seem to offer a second place, second chances, parallel identities.
- Check spelling! However, in the case of Facebook, we think about an extension of the places we have already stayed. And where we can extend, continue, increase the relationship we have already had.
- In Facebook, most of the profile have real names.
- A qué nos referimos con culturas orales primarias, qué rasgos estamos recreando? Para Walter Ong, esta necesidad básica en las culturas orales primarias implicaba... What do we mean by "primary oral cultures"? what features are recreating? We will recover 4 central ideas of Walter Ong. This basic need of communication, in primary oral cultures, involved ...
- If Facebook was an extension, so… ¿an extension of what? We say that not only our words, as you can see that our words are in a blog, in an online diary, or also in a book. The first extension is the one which extends our body images, our presence. At Facebook, there are first, the person, and after, the content, which we are doing, and participating.
- There is no fixed point of view. N ot for participating, neither for seeing / watching.
- Nadie puede estar en tus zapatos! Punto de vista (Mirada) - Voz = Cuerpo. depende de nuestra posición en la red. Y no es posible estar desde un lugar neutral, fijo, objetivo, (no hay un consumo objetivo de Facebook) cada uno construye su propia red, hay tantos Facebooks como usuarios de Facebook sobre el planeta. Es entonces el usuario el que le da unidad a la fragmentación de la red, y el observador no es distinto del observado, todos ocupamos sendos lugares en la red. So, nobody can´t stay on your shoes! There is no neutral point, fixed, objective, (there is no objetive use of Facebook). Everyone built his own net, and, the user is the one who give unity to the fragmentation of the net, the observer is not different from the one who is observed. We both stay in both sides od the network.
- Nos definimos por nuestras relaciones, no tanto por lo que decimos sino también por quién es nuestro grupo. We define ourself because of our relationships, no only because what we say, but also because who are our connections. (For example, I work in an company who uses Facebook to validate if you ar a robot or no with Facebook)
- En principio, con alrededor de 229 personas.
- Y let see where are they from? from... school, and some other people difficult to categodize. Hay vínculos de los espacios educativos, la familia, colegas de trabajo, compañeros de la universidad, y un alto porcentaje que hoy aún no está clarificado.
- That implies, as Sherry Turkle mentioned, the need to manage our different profiles, our roles and our identity, because there we live with many of our relationship at the same time.
- Facebook es un alfabetizador, tenemos que aprender a priorizar información allí dentro. Administramos nuestro hogar, nuestro tiempo, nuestro dinero, y ahora también.... nuestros contactos. As Facebook is a digital literacy machine, we have to learn how to priorize people-information inside. As we manage our home, our time, our money, well… now we have to manage also our relationships. That’s is very new!
- A qué nos referimos con culturas orales primarias, qué rasgos estamos recreando? Para Walter Ong, esta necesidad básica en las culturas orales primarias implicaba... What do we mean by "primary oral cultures"? what features are recreating? We will recover 4 central ideas of Walter Ong. This basic need of communication, in primary oral cultures, involved ...
- How is the homestasis conversation on Facebook? ¿Which is important to Facebook? EdgeRank. A conversation is relevant depending on the relative weight for us. The relevant depends on: Who Affinity: more interactions = closed friends. Activity Weight: likes, share and comments. Time The newer is more important than the older. So, where is the value of a facebook content? In the person, in time, an in the conversation. So, we have to priorize people as information, as media. Every person in Facebook is potencially a media, a source. >>>>> Bueno, en términos objetivos, y esto va variando... hoy se tienen en cuenta la afinidad, es decir, depositamos en una automatización el proceso de filtrar y priorizar nuestras conversaciones. ¿Cómo? Según la afinidad, el peso relativo, que tiene que ver con los comentarios, los share, la novedad. Por eso es que... ¿dónde está el valor de una publicación? En la referencia , en la persona, en quién lo escribió y no tanto en el qué. La reputación que tengamos en Facebook es relativa a nuestros contactos. Y esto también nos pone a todos en el lugar de administradores, de gestionar nuestras relaciones, nuestros contactos en la red, es decir, priorizamos personas como priorizábamos también fuentes. Porque en Facebook, cada contacto es potencialmente un medio.
- En las culturas orales no teníamos una biblioteca para guardar nuestros recuerdos, so… solo permanece lo que se puede repetir. If is important, it has to be repeatable, not unique, things to revive. Facebook es una conversación homeostática Solo permanece lo que se puede recordar... >>>> As in oral cultures, It only remains which can be repeatable, rememberable. Orality is not synthetic, but repetitive. Comments are the core in conversations because they validate, enrich and make the ephemeral posts on the network perdurable. Ong say: Rhythm, redundancy, repetition, acumulative (not subordinated) into the story Y como entonces una conversación, una reflexión, puede crecer y perdurar? Bueno, en este caso, para permanecer en el tiempo, para que más personas pueden acceder, y revivir, es necesaria la redundancia. De la misma forma que en la radio, donde la redundancia es vital, de la misma forma que en cualquier medio de streaming, tenemos que revisar, repetir, revivir. Pero en esta economía la redundancia no es una cuestión del emisor, sino que es algo que se da por la propia economía de la participación, lo más gustado, lo más compartido, lo más repetido, permanece "un poquito" más.
- A qué nos referimos con culturas orales primarias, qué rasgos estamos recreando? Para Walter Ong, esta necesidad básica en las culturas orales primarias implicaba... What do we mean by "primary oral cultures"? what features are recreating? We will recover 4 central ideas of Walter Ong. This basic need of communication, in primary oral cultures, involved ...
- La conversación tiene diferentes formas en Facebook. El primer punto es que "usar es publicar". Hay muchas formas de participar, y algunas tienen que ver estrictamente con las acciones, dar un me gusta, agregar amigos tienen tanto peso como otras. >>> The conversation has different ways in Facebook: To use is to participate.
- ¿En qué lugar nos expresamos? ¿Qué lugar le queda a nuestra voz, nuestra palabra? ¿En Facebook es nuestra palabra lo que extendemos? Facebook es una extensión no sólo de nuestra palabra, entonces, sino de nuestro cuerpo, de nuestra subjetividad. Analicémoslo... >>> Facebook we have many ways to feed the conversation.
- No necesariamente escribimos... Agregars amigos, subimos fotos, que es una actividad para empezar una conversación, mostramos nuestra aceptación, nuestro apoyo, nuestra conformidad con los comentarios de los demás... Adding friends, uploading photos, sharing, liking, showing aour approval, encouraging other thoughts….
- Se puede etiquetar, señalar/referir a otros con imágenes, muchas de las conversaciones de hecho, empiezan con una foto. La posibilidad de señalar, me gusta, poner fotos, espacios propios como el muro, donde me pueden "tocar", son esos lugares que dan cuenta de que el cuerpo está extendido en Facebook, y no solo la palabra. The possibility or tagging, touching as in the wall, those are places where our body is extended. This ways of participating allow different kind of people. There is not one unique method to be.
- But, we definitely write. Facebook is a very sofisticated platform.
- Y, como en todos, siempre hay un % de personas que son las que inician la conversación, y el resto las alimenta. And, as another places, there is a porcentage of people who start the conversation. And the rest, continue, feed it.
- Lets see the proportions. … according to the last updates.
- Entonces, necesitamos volver a pensar, por ejemplo, la ley de nielsen, que dice que solo el 1% genera contenido? ¿Qué formas de pensar, más orales, más conversacionales son las que estamos produciendo en Facebook? Según Scott Lash, pensar es comunicar, y comunicar es reflexionar.Pareciera que nuestras reflexiones hoy son compartidas, generadas en grupo. Esto es muy distinto a la forma de pensar solitaria, de la modernidad. So, does we need to rethimk the nielsen law?
- Check spelling! (1) Una continuidad / inseparabilidad entre voz y cuerpo, entre lo que decimos y quiénes lo decimos (2) Un sentido profundamente grupal de la comunicación (3) Ritmo, redundancia y repetición en el relato (4) Una insistencia en el presente, se recuerda todo lo que se puede revivir- repetir Pensemos cómo aplicar estas categorías a Facebook... >>>> (1) A continuity -inseparability- between the voice and body, so, there is no separation between what we say and who we are. (2) A deeply grupal/community sense of communication (against individualism) (4) An emphasis on the present time, we remember what all that we can repeat and revive (3) Rhythm, redundancy, repetition into the story Let's think how to apply this concepts in Facebook.
- (1) Una continuidad / inseparabilidad entre voz y cuerpo, entre lo que decimos y quiénes lo decimos (2) Un sentido profundamente grupal de la comunicación (3) Ritmo, redundancia y repetición en el relato (4) Una insistencia en el presente, se recuerda todo lo que se puede revivir- repetir Pensemos cómo aplicar estas categorías a Facebook... >>>> (1) A continuity -inseparability- between the voice and body, so, there is no separation between what we say and who we are. (2) A deeply grupal/community sense of communication (against individualism) (4) An emphasis on the present time, we remember what all that we can repeat and revive (3) Rhythm, redundancy, repetition into the story Let's think how to apply this concepts in Facebook.