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CM475 SENIOR SEMINAR IN COMM




   Typography on the Web
                               Some Basics
CM475 SENIOR SEMINAR IN COMM




  Web typography is complicated
  by limitations that we don’t
  encounter in print.
CM475 SENIOR SEMINAR IN COMM




  1. Display of type is limited to
     the fonts the user has
     installed on her computer
CM475 SENIOR SEMINAR IN COMM




  For this reason, Web designers
  “stack” their font preferences
  in their CSS font declaration
  body {font-family: Verdana,
  Helvetica, Arial, sans-serif;}
CM475 SENIOR SEMINAR IN COMM




  2. Users can adjust type size in
     their browser, thus breaking
     the layout
CM475 SENIOR SEMINAR IN COMM




  For this reason, Web designers
  have traditionally specified
  type size in relative units–
  either ems or percentages
CM475 SENIOR SEMINAR IN COMM




  This practice is changing as we
  speak. The latest browsers re-
  size type specified in pixels, an
  absolute unit.
CM475 SENIOR SEMINAR IN COMM




  3. HTML doesn’t render
     typographic punctuation;
     entities are required.
CM475 SENIOR SEMINAR IN COMM




  To get this                  “
  Instead of this
  Requires this                “
CM475 SENIOR SEMINAR IN COMM




   Classes and ID’s in CSS
                               Some Basics
CM475 SENIOR SEMINAR IN COMM




  HTML and CSS team up to use
  the HTML attributes of ID and
  class to make CSS selectors
  more specific.
CM475 SENIOR SEMINAR IN COMM




  In the HTML:
    <div id=“content”>
  In the CSS:
    #content {color: #cccc00;} or
    div#content {color: #cc0;}
CM475 SENIOR SEMINAR IN COMM




  In the HTML:
    <p class=“special”>
  In the CSS:
    .special {font-size: 16px;} or
    p.special {font-size: 16px;}
CM475 SENIOR SEMINAR IN COMM




  What’s the difference
  between a class and an ID?
  An ID can be used only once
  on a given page. A class can
  be used as often as desired.
Web Typography

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Web Typography

  • 1. CM475 SENIOR SEMINAR IN COMM Typography on the Web Some Basics
  • 2. CM475 SENIOR SEMINAR IN COMM Web typography is complicated by limitations that we don’t encounter in print.
  • 3. CM475 SENIOR SEMINAR IN COMM 1. Display of type is limited to the fonts the user has installed on her computer
  • 4. CM475 SENIOR SEMINAR IN COMM For this reason, Web designers “stack” their font preferences in their CSS font declaration body {font-family: Verdana, Helvetica, Arial, sans-serif;}
  • 5. CM475 SENIOR SEMINAR IN COMM 2. Users can adjust type size in their browser, thus breaking the layout
  • 6. CM475 SENIOR SEMINAR IN COMM For this reason, Web designers have traditionally specified type size in relative units– either ems or percentages
  • 7. CM475 SENIOR SEMINAR IN COMM This practice is changing as we speak. The latest browsers re- size type specified in pixels, an absolute unit.
  • 8. CM475 SENIOR SEMINAR IN COMM 3. HTML doesn’t render typographic punctuation; entities are required.
  • 9. CM475 SENIOR SEMINAR IN COMM To get this “ Instead of this Requires this &ldquo;
  • 10. CM475 SENIOR SEMINAR IN COMM Classes and ID’s in CSS Some Basics
  • 11. CM475 SENIOR SEMINAR IN COMM HTML and CSS team up to use the HTML attributes of ID and class to make CSS selectors more specific.
  • 12. CM475 SENIOR SEMINAR IN COMM In the HTML: <div id=“content”> In the CSS: #content {color: #cccc00;} or div#content {color: #cc0;}
  • 13. CM475 SENIOR SEMINAR IN COMM In the HTML: <p class=“special”> In the CSS: .special {font-size: 16px;} or p.special {font-size: 16px;}
  • 14. CM475 SENIOR SEMINAR IN COMM What’s the difference between a class and an ID? An ID can be used only once on a given page. A class can be used as often as desired.