1. Christian Laskaros
Bill Hughes
Mike Monte
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

2. Our presentation will focus on the following parts of
Carnivals overall operation
- History
- Corporate Background
-Carnival Today
- Fleet Operations
-Finance
-Human Resources/ Crew Management
-Marketing
- A ship tour of the Carnival Pride

3. Background
-Carnival was founded in 1972 by Ted Arison
-Carnival was a one ship cruise line operating the
TSS Mardi Gras
- Carnival is based out of Doral, FL a Suburb of
Miami, FL
- Carnival was the pioneer for shorter, less
expensive cruisesTSS Mardi Gras

4. -Carnival is owned by Carnival Corporation & PLC
- It is currently traded on the New York Stock Exchange (NYSE) & London Stock Exchange
( LSE) under the ticker CCL
- The current Chairman is Micky Arison
- Carnival Corp. is currently the largest cruise corporation in the world holding 49.2% of the
worlds cruise capacity operating 10 different brands operating 102 ships with 7 on order

5. Present
-Carnival Currently Owns and Operates 24 ships
- The oldest ship in the fleet in operation for Carnival
is the Carnival Fantasy (1990), the newest is the
Carnival Breeze (2012)
- These ships are divided into 6 Operating Classes :
Fantasy, Destiny, Spirit, Conquest, Splendor, Dream
- Carnival currently has one order for a 135,000 GRT
Ship which will be the largest ship the brand has had
- Carnival currently sails from 28 different home ports

6. Then & Now
Carnival Breeze 2012
Mardi Gras (1972)

7. Marketing
QuickTime™ and a
decompressor
are needed to see this picture.

8. -Carnival has already made the investment to build the ships
-Each ship has a specific per berth overhead cost.
- It is more beneficial to send the ship out full at highly
reduced rates
-Onboard revenue creates profit, paying guests onboard pay
tips which boost crew morale, help offset fuel cost
- Low Cost + Good Experience = Return Revenue
Finance & Marketing

9. Yield Management
Name Year
Cost
Millions USD
Weight
(GRT) PAX Cost Per Berth

10. Fleet Operations
- Carnival’s fleet has 28 designated “homeports” where the
ships start & end their cruises
- Ships Registry: Nassau, Bahamas & Panama
- Carnival is challenged with keeping a consistent brand
throughout the entire world regardless of where the ship is
- All Carnival ships must comply with strict International,
‘Home Flag,’ and U.S. Government Regulations
- Carnival hires a completely international onboard crew
representing over 70 countries

11. Fleet Operations
Why order Ships in Classes?
- Similar hulls save costs
- Easy to fix flaws on later class of ship
- Allows for shipyard to build with ease & lines to customize
- Crew ( both hotel/ marine) can be easily assimilated which
saves training costs
- If successful, easy to build more
- Easily customizable & can be shared across corporation
Qu ick Time™ an d a
d eco mp resso r
are n eed ed to see th is p ictu re.

12. Ship Class Example

13. Ship Class Example

14. Different Clientele,
Different Brand,
Different Venues,
but its really all the
Same Ship!
Ship Class Example

15. True Siblings
Carnival Glory, Carnival Liberty, Carnival Destiny
Charlotte Amalie St. Thomas, USVI

16. keep the old like new
QuickTime™ and a
decompressor
are needed to see this picture.
Fleet Operations

17. Onboard Operations
Crew
Deck Department
Hotel Department
- Bridge/
Navigational,
Engineering,
Technical, Safety,
Security,
Environmental
- Guest Services,
Boutique, Future Cruise
Sales, Pursers, Medical,
Photo, Entertainment &
Passenger Enrichment,
Casino, Spa
-Carnival has a high retention rate at 98%
- “Happy Crew make Happy Passenger’s”
- Excellent and Flexible Contracts
-Fun Careers at Sea boost morale
-Carnival Employes 5,000 Shoreside and
nearly 40,000 Shipboard Employees

18. Final 660 Crew members Aboard
Carnival Holiday
Currently Sailing as Grand Holiday for
Ibero Cruises,

19. Welcome Aboard Carnival Pride
-Passengers (PAX) are greeted by shoreside
staff to the Locust Point “ Cruise Maryland”
Terminal
- The PAX pass through security and are
constantly moving through zig- zag formations
- Once through security the PAX proceed to a
check in desk which is separated by deck in
order to decrease lines ( More cabins/ deck=
more check in agents)- The PAX are then given a Sail-n- Sign Card
- These cards act as shipboard spending accounts,
making it easier to swipe away then spend money and
prevents fraud by crew
- These cards also allow for logistical PAX
management for who is aboard the ship and who is
ashore
- They are directly linked to the PAX credit card and
passport
- They are then seated until the ship is ready to board
by VFIP class and deck.

20. -Larger PAX luggage is screened, sniffed and loaded into
crates which are forklifted on the ship
- Once aboard Crew works to move the on coming bags
directly to PAX cabins so they are their upon arrival of the
guest
- On average Carnival Pride will move 12,000-15,000 bags
per turnaround day
Carnival Pride Turnaround Day
-PAX are then welcomed aboard to use
the public areas while the cabins are
being cleaned
- They are welcomed aboard in a
climate controlled Z gangway which
allows for the PAX to be able to easily
walk up with roll on luggage and be
comfortable at the same time
- The PAX are welcomed into the grand
promenade in the heart of the ship

21. Carnival Pride Ship Facts

22. Turnaround
-Carnival Pride will sail on average at 98% capacity for the
2013 calendar year embarking over 2,000 PAX per cruise
- The Carnival Pride housekeeping department can turn
and clean 1,062 cabins between the hours of 10 AM - 130
PM
-The Carnival Pride
has a 24/7 laundry
facility
- Carnival Pride cabin
stewards can make a
minimum of 20 towel
animals and will
make a different
animal every night of
the cruise for their
guests
-The Carnival Pride
has its own white,
grey and black
water system.
- Carnival Pride is
completely capable
of managing its
own rubbish and
only needs to off
load compacted
metals for recycling
-On average, Carnival
Pride will embark 20-
35 new crew
members per cruise

23. Carnival Pride Food & Beverage

24. Galley Tour

25. Carnival Pride has :
-5,000 Glasses
- 3,000 Cloth Napkins
-4,500 Forks,
-2,500 Knives
-3,600 Spoons
-7,200 Dishes
Buffet Beverage Station Grill
Alternative Steak House in the Funnel
Mess Station

26. -The PAX then have time to settle into their cabins once they
are ready
- Around 2 pm the ship will discontinue bunker operations
and the fuel barge will complete its transfer of 800 tons of
fuel
- All PAX are required to be aboard the ship for a 3:45 saftey
muster drill which is required
- Shortly after the drill the entire ship will re open and the
ship will begin final preparations, drop the lines remove the
gangways and thrust off for a 7 day voyage to the Bahamas

27. Carnival Community Impact
During the cruise Carnival Pride holds onboard
Charity Events for St. Jude Children's Hospital and
“On Deck for the Cure” for cancer research as a
way to give back to the community!

28. Special thanks to:
Ms. Kathy Donnelly, Business
Development Director of Mid
Atlantic & DC Metro
Ms. Ann Hall, Business
Development Director,
Manhattan & Westchester, NY
Mr. Donato Becce, Hotel
Director, Carnival Pride
&
The Captain and Crew of
Carnival Pride
The End!