NT Social Media

1. NORTHWESTERN TECHNOLOGIES
Social Marketing
Yolanda Gayden | Media Design Concepts

2. TOPICS OF DISCUSSION
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Northwestern Technologies Status
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Social Media Boom
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Effects for Northwestern Technologies
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How to Continue Plan

3. NORTHWESTERN TECHNOLOGIES STATUS
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10 years grown family business
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CNET.com listed as #86

Stock position on NASDAQ
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Mentioned in Time Magazine
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Staff currently at 50 employees

4. SOCIAL MEDIA BOOM
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Started with Compuserve in 1969
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Brand building
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Creates buzz
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Online conversations
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Influences consumers
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Word-of-mouth marketing

5. EFFECTS FOR
NORTHWESTERN TECHNOLOGIES

30-40% increase in sales

Online establishment through Facebook and Twitter

Retail relationship

New customer deals

Steady sales

Social Marketing Team

6. HOW TO CONTINUE PLAN?
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Monitoring by social media team
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Quarterly presences with Retail Stores
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Monthly promotions to customers
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Live checks by NT representative

7. QUESTIONS
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8. CITATIONS
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The Complete History of Social Media: Then and
Now http://smallbiztrends.com/2013/05/thecomplete-history-of-social-media-infographic.html
A Brief History of Social Media (1969-2012)
http://smallbiztrends.com/2013/05/the-completehistory-of-social-media-infographic.html
Social Media Marketing: Barker, Barker,
Bormann and Neher (2013 South-Western
Cengage Learning)