[2024]Digital Global Overview Report 2024 Meltwater.pdf
How effective is the combination of your main quest 2
1. How effective is the combination of
your main product and ancillary
texts?
Question 2
2. Colour theme.
With all of my products I made sure that they had specific
features in all three of my products so they were all linked
together. One main feature that links all the products
together is the colour scheme. On all of my products the
colour scheme is black and white. This will help the audience
make a connection and focus on my products more easily
because the themes are all the same. These products stand
out from others that are on the market because there are not
many black and white products out in the market at the
moment. On all of my products there is mainly white and red
font. There is also black font on the poster. The colour
scheme of the font is typical horror colours, the red can
represent danger and blood while the black can represent
dark and evil. My magazine cover has a variety of colours to
draw the audience in. The variety of colours also make the
magazine look more professional and make the cover look
more appealing. The bright colours that I used on my
magazine cover were also used on my ident. This meant that
colour theme worked effectively together.
3. Font.
Another factor that links more products
together is the fonts. On my poster and
the end of my trailer I have added the
ALONE title. This is the style of my font
and its crucial that my audience
recognises this title so they can relate all
of my products together. The font which
the credits on the poster is written is also
matches some of the fonts on the
magazine. Again I did this so the audience
could relate better with all of the products.
I have also used the same font style with
the actors name in all of my ancillary
texts. This meant that the font style
worked effectively together.
4. Costume in picture.
The actor is in the same costume in every product.
In the trailer we can see why the character is
dressed in the costume she is in. This will help the
audience identify the film and relate to all of the
products together. The picture on the magazine is
the character looking at the camera. This will draw
the audience when it is on the shelf. We can also
see what the character is wearing which is important
for the audience to see because it will help them
relate all of the products together. The poster also
shows what the character is wearing. Again this will
help them relate to all of the products. The costumes
also keeps the theme throughout the product and
the audience will recognise that all these products
go together.