A British Pork snack with a twist of caribbean flavours.

1. CLAUDIA’S KITCHEN
(UK)
Seriously Nice
Mr Jamaican Jerk Pork Crackling

2. Claudia’s Kitchen UK is a range of traditional specialist foods. Claudia Yap, Chef and Innovator
has developed the recipe in collaboration with a food producer. The new Jerk flavour has never
been created on a pork rind and this is the first snack product that has been created with the
sunshine flavours. Claudias Kitchen UK is a registered trademark in the UK and already
developed Caribbean food ready meals and chilled soups ready for route to market. However
Claudias Kitchen has recently launched their first product Mr Jamaican Jerk Pork Crackling in
September 2015 and states once these products is successful in listing in stores they will
introduce the other products to market .
The legal status of the business is Claudias Kitchen UK Limited. The owner is Claudia Yap
Company Profile
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

3. The market
The target market will be speciality fine food stores, convenience, and foodservice customers. We
intend to retail our products through fine food stores, farmers markets and independents.
Marketing &
Distribution
Retail
Sectors
Food Service
Sectors
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

4. Claudias Kitchen aim is to expand my business and grow Claudias
Kitchen brand to meet increasing demand adding new products such as
a range of Caribbean style chilled ready meals and Caribbean style
soups. These products have been developed ready for ready to market.
Future Plans ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

5. Caribbean Foods sourced by Heart of England
Fine Foods – Food & Drinks Insight.
Market Analysis
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

6. In 2004, the emerging ethnic food markets was worth £156 million,
nearly double its 2000 level. Mintel estimated that reasonable growth
in 2005 would take the value of the market to £173 million.
The Emerging Ethnic
Food Market
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

7. Pork Scratchings
This market is current market is
estimated at
28 million
and there is room to even grow it
further.
Mr Jamaican Jerk Pork
Crackling/Scratchings is a new
unique flavour which is BRITISH
PORK WITH A TWIST OF THE
CARIBBEAN.
™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

8. Mr Jamaican Jerk
Pork Crackling
™
1 box of 20 mr jamaican pork crackling @£1.10 per bag 50 G x 20
(min order 4 boxes)
1 box of 22 mr jamaican pork pork crackling @£1.00 per tub 35g x 22
(min order 4 cases)
• Carriage reorders less than 4 boxes incur carriage fees
• Lead times dependable upon order 2-3 days dependable
on order
• Refunds will only be accepted if notified within 24 hours
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

9. Pork Crackling ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

10. Competitors
Mr Posh Pork Crackling
™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

11. SERVICE DETAILS STAFFING LEGAL & OTHER
CONSIDERATIONS
Resources ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

12. The Market
Prospective customers are those in the looking for
reasonably priced cracklings that suits their palette. It is
anticipated that many will become repeat customers.
™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

13. Advertising and Methods
of Attracting Customers
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Posters Labels Social media
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

14. A wider range of
products
More outlets as demand
increases
More distribution opportunities
to build the brand.
0302
01
The Future
In the future, the objectives are;
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

15. The Future
The main threat is lack of growth in a competitive market,
although demographic changes suggest that there is a demand
for Caribbean food in the United Kingdom is likely to increase.
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com

16. 2nd FLOOR QUAYSIDE TOWER 252 – 260 Broad
Street Birmingham B1 2HF United kingdom
0121 698 2055 07716 323212
www.ClaudiasKitchenUK.co.uk
claudiaskitchenuk@gmail.com
Claudias kitchen uk
™