1. RIGHTSOURCING
FEBRUARY 6, 2014

2. ABOUT SEROKA/TOP FLOOR
15 YEARS OF DELIVERING DIGITAL MARKETING RESULTS
DEDICATED TEAMS:
• BRANDING
• MARKETING STRATEGY
• DIGITAL DESIGN
• DIGITAL DEVELOPMENT
• INTERNET MARKETING
• SEARCH AND ANALYTICS
• CONVERSION OPTIMIZATION
• INTEGRATED MARKETING SERVICES

3. ABOUT ME
CLAY KONNOR
DIRECTOR OF INTERACTIVE
DESIGN DIGITAL MARKETING
• 20 YEARS
PHOTO
PHOTO
(329W X 357H)
(329W X 357H)
EXPERIENCE
• HUNDREDS OF WEBSITE DESIGNS
• MAJOR GLOBAL BRAND EXPERIENCE
• FEATURED NATIONALLY AS SPEAKER
• UX DESIGN AND OPTIMIZATION FOR
LARGE, GLOBAL BRANDS SUCH AT THE
GAP, BOMBAY COMPANY, FARMERS
INSURANCE, NORTHWESTERN MUTUAL,
GE HEALTHCARE, MOTOROLA, ETC.

4. TOP 10 B2B MARKETING CHANNELS
8
out of the top 10 most effective
marketing channels are digital

5. THE IMPORTANCE OF
YOUR WEBSITE

7. THE IMPORTANCE OF YOUR
WEBSITE
Digital interactivity now represents the center of the
marketing universe. Today’s marketer must view
their marketing strategies and tactics with an eye on
growing the online center and radiating beyond with
spokes that facilitate most of the offline
transactional functions that support sales and
service.
While lead generation used to consist of
broadcasting messages it must now rely heavily on
being found in the right place at the right time.

8. THE IMPORTANCE OF YOUR
WEBSITE
CONTENT
EMAI
L
ONLINE
MARKETING
ADVERTISING
WEBSIT
E
MARKETING
AUTOMATION
DIRECT
MAIL
SOCIAL
EVENTS

9. THE IMPORTANCE OF YOUR
WEBSITE
SEARCH
PPC
CONTENT
PR
MARKETING
ADVERTISING
SOCIAL

10. SEROKA/TOP FLOOR EXPERTISE
GETTING MORE TRAFFIC TO YOUR WEBSITE
BRAND
DEVELOPMEN
T
PUBLIC
RELATIONS
PAID SEARCH
CONTENT
MARKETING
MARKETING
AUTOMATION
SEARCH
SOCIAL
EVENT
SUPPORT

11. SEROKA/TOP FLOOR EXPERTISE
GETTING MORE CONVERSION FROM YOUR WEBSITE
WEB
DESIGN
WEB
DEVELOPMEN
T
USER
EXPERIENCE
USER
TESTING

12. THE IMPORTANCE OF YOUR
CREATING GREATER CONVERSIONS FROM YOUR WEBSITE
WEBSITE
Site Visits x Conversion Percentage = Results
1000 x .6 = 60

13. THE IMPORTANCE OF YOUR
CREATING GREATER CONVERSIONS
WEBSITE
Design
Site Design 1
Site Design 2
Budget
1,000,000
1,000,000
Traffic
1,000,000
1,000,000
CPC
$1
$1
Conversion Rate
3%
5%
Sales
30,000
50,000
Average Revenue
Per Sale
$100
$100
Total Web Sales
$3,000,000
$5,000,000

14. THE IMPORTANCE OF YOUR
CREATING WEBSITE PERFORMANCE
WEBSITE
•
•
•
A professional look and feel that generates trust
and confidence in the brand
Persona-based design that is centered around
known use-cases
A user experience that facilitates those use-cases
• Users can quickly understand
• Users can easily find what they need based on
their criteria
• Users can easily convert

15. THE IMPORTANCE OF YOUR
LOOK & FEEL
WEBSITE
Trust and confidence in the brand happen in a
fraction of a second at the subconscious level.

17. THE IMPORTANCE OF YOUR
LOOK & FEEL
WEBSITE
Trust?

19. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE
Design is not only the way a site looks and feels, but
is the entirety of what goes into a site from strategy
through surface that makes it work.

20. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE
4.35
5.35
1.53
3.17
2.01
3.17
4.03
1.36
3.02
2.08
3.06
3.77
2.69
3.59
2.39
1.37
2.51
3.64
3.90
2.85
0.19
1.84
3.32
3.80
6.21
0.11
1.59
3.78
3.65
9.33
0.03
0.85
3.66
3.80
5.70
0.05
1.22
4.22
3.41
7.58
0.20
1.94
3.82
3.30
7.63
1.22
3.25
2.41
2.88
5.64
2.86
5.65
2.92
3.65
2.66
3.09
6.00
2.47
3.42
1.83

21. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

22. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

23. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

24. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

25. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

26. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

27. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

28. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE

29. THE IMPORTANCE OF YOUR
A USER EXPERIENCE THAT DRIVES CONVERSION
WEBSITE
EXAMPLE OF HOW THEIR WEBSITE CAN DO THESEE
THINGS

30. THE IMPORTANCE OF YOUR
THE DESIGN PROCESS
WEBSITE
concrete
surface
skeleton
structure
scope
strategy
abstract
visual design
interface design
user experience
information
architecture
content requirements
technological requirements
user needs
marketing objectives

31. THE IMPORTANCE OF YOUR
THE DEVELOPMENT PROCESS
WEBSITE

32. WHY MOBILE?

33. WHY MOBILE?

34. WHY MOBILE?

35. WHY MOBILE?

36. WHY MOBILE?

37. MOBILE DESIGN
RESPONSIVE SITE DESIGN

38. MOBILE DESIGN
RESPONSIVE SITE DESIGN
• Has the same URL as desktop site
• No possible conflict with search
• Method endorsed by Google
• Majority of new developments benefit from
responsive
• Future ready to adapt to newly introduced screens
and devices

39. MOBILE DESIGN
METHODS OF DESIGN & DEVELOPMENT
RESPONSIVE SITE:

40. PROPOSAL

41. PROPOSAL
RIGHTSOURCING’S NEW WEBSITE
BULLET LIST OF FEATURES PROPOSED TO
CORRESPOND
WITH WRITTEN PROPOSAL

42. THANK YOU.
ANY QUESTIONS?