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An Analysis of Demand Side Management

              Aug 4, 2011




                                        ⓒ 2011 insprout Corporation.
                                                   All rights reserved
Table of Contents

1.   Introduction
2.   Our Focus in the Technological Domains of Smart Grid
3.   Demand Side Management
4.   Big News!




                                2                     ⓒ 2011 insprout Corporation.
                                                                 All rights reserved
Introduction
Purpose
-In the previous research, we identify the business opportunities in
Demand Side Management (DSM) that include the Energy
Management Services (EMS) and Advanced Metering Infrastructures
(AMI) & Field Area Network (FAN).
-In this research, we will deeply take a look at the structure of these
technological domains, and pick up & analyze some companies
active in these domain as case study.
Methodology
-We will present an diagram of Demand Side Management,
identifying each technological component within the system.
-We will then pick up some companies that are actively doing
businesses within these fields to get case studies for Japanese startups.
                                   3                        ⓒ 2011 insprout Corporation.
                                                                       All rights reserved
2.Our Focus in the Technological Domains of Smart Grid
       Generation                                     Transmission                                      Distribution                                   Consumption
  1                                               2                                                                                                   3       Energy Consumption
        Energy Production                                      Monitoring&Control of System Power Supply
      1) Renewable Energies                           4)   Wide Area Monitoring System               5)Distribution Automation                               6)        EMS

      2) Alternative Energies                                                                                                                                7)         EV
                                                  4
                                                              Effective Operation of System Power Supply
      3)Fossil Fuel Efficiency                                                                                                                               8)      Recycle
                                                      10)Superconducting Transmission
                                                                                                                                                             9) Energy Saving
                                                      11)              Power Electronics Applied Equipment


                                                                                                    5
                                                                                                                       Advanced Interface Technologies
                                                                                                                                                          12)     AMI / FAM

                                                                                                      13)                  Power Conditioner Technologies

  6
                                                                                    Energy Storage
      14)                                                                    Energy Storage Technologies


                                                                                                4                                                                 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”                   All rights reserved
2.Detailed Descriptions of DSM Domains

      Technological
                                                                                                           Description
        Domain

                                                 Process of managing the consumption of energy, generally to
 ③Energy Consumption
 6) EMS Technologies
                                                 optimize available and planned generation resources.
                                                 It includes HEMS, BEMS, FEMS, and Demand Response.

                                                 AMI refers to a system that integrates smart meter and various
 ⑤Advanced Interface
                                                 control devices for energy management. FAN is a network that
 Technologies
 12) AMI / FAN                                   bundles multiple smart meters and connects to public
                                                 communication lines.




                                                                                                5                                                            ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”              All rights reserved
3.Structure of DSM
  Block Diagram
                                                              Demand Response Network                                                             Household
 Power Company                                                                                                                                                  Energy
        Business                                                                                                                                               Generator
                                                 AMI                                                                                       HEMS                Household
         System
                                                                                                                                          Controller            Devices
      Distribution                                                                                                                                              Energy
                                                  MDMS                     Concentrator                 Communication
                                                                                                                                                                Storage
      Automation
        System                                                                                                                         Building/Commercial/Industrial
                                                                                                                                                                Energy
                                                                                                                                                               Generator




                                                                                                            Measure

                                                                                                                      Control
   Gas Company
                                                                                                                                        BEMS/FEMS              Household
                                                                                                                                         Controller             Devices
        Service                                                                                                                                                 Energy
        Provider                                                                                                                                                Storage

System Structure                                                      Wired/Wirelsss
      Communication
          Unit                                 MDMS                                                                             Smart Meter




                                                                                                                                              EMS Controller
                                                             Concentrator                           6                                                  ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association                                                         All rights reserved
3.Structure of DSM

  AMI assumes communications among Smart Meter, Service Providers
including utility companies and Energy Management System placed in the
demand side.
  Between service providers and consumers AMI provides information to
various systems through Meter Data Management System (MDMS). For
example, billing automation system, distribution automation system are done
through AMI.




          The introduction of AMI makes it possible to
          measure power consumption real time.


                                      7                            ⓒ 2011 insprout Corporation.
                                                                              All rights reserved
4.Big News!

   California PUC adopted the world’s first comprehensive set of rules
to ensure that consumers can access the detailed energy usage data
gathered by their smart meter. This decision calls for:
1. Web Presentment
    -Utilities must provide via their websites such information as detailed energy usage.

2. Tier Alerts
    -When customers move from one price tier to the next, the utilities are to provide notification.

3. Rate Option Calculator
    -Help consumers understand whether they would save money by switching to a time-of-use rate.

4. Real-time Data
   -Decision requires them to file plans that “include an initial phase with a rollout that enables a
    minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.

5. Third-Party Data Service
   - Consumers can authorize third parties to receive their backhauled smart meter data directly from the
    utility to support services such as energy efficiency. Will use OpenADE as standard.
                                                    8                                     ⓒ 2011 insprout Corporation.
                                                                                                     All rights reserved
4.Big News! ~OpenADE (Automated Data Exchange)
              How the Open Automated Data Exchange communication standard works

                         Utility Data Center                                                                           Authorized Third Party

                  Meter Utility Utility                                                                                                Open
                                        Open                                                  Internet                                  ADE
                  Data Billing Web
                                        ADE                                                                                          Energy Info
                  Mgmt & CIS Site
                                                                                                                                     Application
                        Smart Network
                     Application Platform
                   Communication Network
                          Head End
                                                                                                                   Internet


                               Smart Meter                                                                                           Next Day Data
                              Communications                                                  AMI
                                 Network                                                      Radio

                                                                                          9                                                    ⓒ 2011 insprout Corporation.
※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/                        All rights reserved
Case Study 1
People Power
  Aug 10, 2011




                 ⓒ 2011 insprout Corporation.
                            All rights reserved
Table of Contents

1.   Introduction
2.   Overview of People Power
3.   Business Model
4.   Conclusion




                                11   ⓒ 2011 insprout Corporation.
                                                All rights reserved
Overview of People Power

1. Product/Service
   -offers integrated EMS solution, “Energy Services Platform”
   which consists of the followings:
    i. SuRF Module (wireless communication module)
    ii. OSIAN (middleware embedded on SuRF Module)
    iii. Cloud-Based Power Management Tool
2. Corporate Data
   -CEO: Gene Wang
   -Founded in Jan. 2009
   -http://www.peoplepowerco.com/
   -Finance
    i. Series A, ¥750,000, Nov.10, 2009
         New Cycle Capital, Greener Capital
                              12                      ⓒ 2011 insprout Corporation.
                                                                 All rights reserved
Focus Area
  Block Diagram
                                                              Demand Response Network                                                             Household
 Power Company                                                                                                                                                  Energy
        Business                                                                                                                                               Generator
                                                 AMI                                                                                       HEMS                Household
         System
                                                                                                                                          Controller            Devices
      Distribution                                                                                                                                              Energy
                                                  MDMS                     Concentrator                 Communication
                                                                                                                                                                Storage
      Automation
        System                                                                                                                         Building/Commercial/Industrial
                                                                                                                                                                Energy
                                                                                                                                                               Generator




                                                                                                            Measure

                                                                                                                      Control
   Gas Company
                                                                                                                                        BEMS/FEMS              Household
                                                                                                                                         Controller             Devices
        Service                                                                                                                                                 Energy
        Provider                                                                                                                                                Storage

System Structure                                                      Wired/Wirelsss
      Communication
          Unit                                 MDMS                                                                             Smart Meter




                                                                                                                                              EMS Controller
                                                             Concentrator                          13                                                  ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association                                                         All rights reserved
Description of Energy Service Platform

Three Components of ESP

1. SuRF Module
   -Wireless communication module
   -Mounted in home appliances
2. OSIAN                                   Energy Service Platform
   -Middleware for Open Source IPv6
   Automation Network
   -Embedded on SuRF Module
3. Cloud-Based Power Management Tool


  Enable you to monitor & control home
  appliances through smart phone and PC
                                      14                      ⓒ 2011 insprout Corporation.
                                                                         All rights reserved
Description of Energy Service Platform

1. SuRF Module
   -Wireless communication module in
   various electrical appliances at home
   -Dimensions (25mm×25mm×0.9mm)
   -IEEE 802.15.4g
   -900MHz radios
2. OSIAN
   -Middleware for Open Source IPv6 Automation
   Network
   -Embedded on SuRF Module, and SuRF & OSIAN
   mounted in electrical appliances connect to cloud-based
   power management tool
   -Corresponds to WiFi & ZigBee                         ⓒ 2011 insprout Corporation.
                                                                           All rights reserved
Description of Energy Service Platform

3. Cloud-Based Power Management Tool
   -To monitor, control, compare, and contest
   power consumption through a single platform,
   ESP. Contest functions include Social Network
   Services (SNS) such as Facebook.
   -For instance, ESP provides an application that
   enables you to contest among business
   divisions in a company to contest power
   consumption.
   -To remotely control air conditioning of
   commercial facilities such as shopping malls
   and office buildings, based on temperature
   sensors & humidity sensors.
                                                     ⓒ 2011 insprout Corporation.
                                                                All rights reserved
Citations
English
http://www.treehugger.com/files/2010/11/people-power-brings-esp-to-the-
smart-grid-video.php
http://jp.advfn.com/news__48233630.html
http://www.investorideas.com/news/2011/renewable-energy/02171.asp
http://l2myowndevices.com/index.php/2011/06/28/with-google-power-meter-
of-people-power-announces-a-better-app/
Japanese
http://www.peoplepowerco.com/pressreleases/download/ESP_Product_Annou
ncementJP.pdf
http://journal.mycom.co.jp/news/2010/11/10/113/index.html
http://sangyo.jp/ri/sg/na/article/20110421.html
                                        17                       ⓒ 2011 insprout Corporation.
                                                                            All rights reserved
TO BE CONTINUED
We will analyze in detail various EMS technologies and
             companies in those domains




                        18                      ⓒ 2011 insprout Corporation.
                                                           All rights reserved

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20110810 peoplepower english_combined

  • 1. An Analysis of Demand Side Management Aug 4, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  • 2. Table of Contents 1. Introduction 2. Our Focus in the Technological Domains of Smart Grid 3. Demand Side Management 4. Big News! 2 ⓒ 2011 insprout Corporation. All rights reserved
  • 3. Introduction Purpose -In the previous research, we identify the business opportunities in Demand Side Management (DSM) that include the Energy Management Services (EMS) and Advanced Metering Infrastructures (AMI) & Field Area Network (FAN). -In this research, we will deeply take a look at the structure of these technological domains, and pick up & analyze some companies active in these domain as case study. Methodology -We will present an diagram of Demand Side Management, identifying each technological component within the system. -We will then pick up some companies that are actively doing businesses within these fields to get case studies for Japanese startups. 3 ⓒ 2011 insprout Corporation. All rights reserved
  • 4. 2.Our Focus in the Technological Domains of Smart Grid Generation Transmission Distribution Consumption 1 2 3 Energy Consumption Energy Production Monitoring&Control of System Power Supply 1) Renewable Energies 4) Wide Area Monitoring System 5)Distribution Automation 6) EMS 2) Alternative Energies 7) EV 4 Effective Operation of System Power Supply 3)Fossil Fuel Efficiency 8) Recycle 10)Superconducting Transmission 9) Energy Saving 11) Power Electronics Applied Equipment 5 Advanced Interface Technologies 12) AMI / FAM 13) Power Conditioner Technologies 6 Energy Storage 14) Energy Storage Technologies 4 ⓒ 2011 insprout Corporation. ※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  • 5. 2.Detailed Descriptions of DSM Domains Technological Description Domain Process of managing the consumption of energy, generally to ③Energy Consumption 6) EMS Technologies optimize available and planned generation resources. It includes HEMS, BEMS, FEMS, and Demand Response. AMI refers to a system that integrates smart meter and various ⑤Advanced Interface control devices for energy management. FAN is a network that Technologies 12) AMI / FAN bundles multiple smart meters and connects to public communication lines. 5 ⓒ 2011 insprout Corporation. ※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  • 6. 3.Structure of DSM Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Control Gas Company BEMS/FEMS Household Controller Devices Service Energy Provider Storage System Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 6 ⓒ 2011 insprout Corporation. ※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  • 7. 3.Structure of DSM AMI assumes communications among Smart Meter, Service Providers including utility companies and Energy Management System placed in the demand side. Between service providers and consumers AMI provides information to various systems through Meter Data Management System (MDMS). For example, billing automation system, distribution automation system are done through AMI. The introduction of AMI makes it possible to measure power consumption real time. 7 ⓒ 2011 insprout Corporation. All rights reserved
  • 8. 4.Big News! California PUC adopted the world’s first comprehensive set of rules to ensure that consumers can access the detailed energy usage data gathered by their smart meter. This decision calls for: 1. Web Presentment -Utilities must provide via their websites such information as detailed energy usage. 2. Tier Alerts -When customers move from one price tier to the next, the utilities are to provide notification. 3. Rate Option Calculator -Help consumers understand whether they would save money by switching to a time-of-use rate. 4. Real-time Data -Decision requires them to file plans that “include an initial phase with a rollout that enables a minimum of 5,000 HAN-enabled devices to be directly connected with smart meters. 5. Third-Party Data Service - Consumers can authorize third parties to receive their backhauled smart meter data directly from the utility to support services such as energy efficiency. Will use OpenADE as standard. 8 ⓒ 2011 insprout Corporation. All rights reserved
  • 9. 4.Big News! ~OpenADE (Automated Data Exchange) How the Open Automated Data Exchange communication standard works Utility Data Center Authorized Third Party Meter Utility Utility Open Open Internet ADE Data Billing Web ADE Energy Info Mgmt & CIS Site Application Smart Network Application Platform Communication Network Head End Internet Smart Meter Next Day Data Communications AMI Network Radio 9 ⓒ 2011 insprout Corporation. ※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/ All rights reserved
  • 10. Case Study 1 People Power Aug 10, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  • 11. Table of Contents 1. Introduction 2. Overview of People Power 3. Business Model 4. Conclusion 11 ⓒ 2011 insprout Corporation. All rights reserved
  • 12. Overview of People Power 1. Product/Service -offers integrated EMS solution, “Energy Services Platform” which consists of the followings: i. SuRF Module (wireless communication module) ii. OSIAN (middleware embedded on SuRF Module) iii. Cloud-Based Power Management Tool 2. Corporate Data -CEO: Gene Wang -Founded in Jan. 2009 -http://www.peoplepowerco.com/ -Finance i. Series A, ¥750,000, Nov.10, 2009 New Cycle Capital, Greener Capital 12 ⓒ 2011 insprout Corporation. All rights reserved
  • 13. Focus Area Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Control Gas Company BEMS/FEMS Household Controller Devices Service Energy Provider Storage System Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 13 ⓒ 2011 insprout Corporation. ※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  • 14. Description of Energy Service Platform Three Components of ESP 1. SuRF Module -Wireless communication module -Mounted in home appliances 2. OSIAN Energy Service Platform -Middleware for Open Source IPv6 Automation Network -Embedded on SuRF Module 3. Cloud-Based Power Management Tool Enable you to monitor & control home appliances through smart phone and PC 14 ⓒ 2011 insprout Corporation. All rights reserved
  • 15. Description of Energy Service Platform 1. SuRF Module -Wireless communication module in various electrical appliances at home -Dimensions (25mm×25mm×0.9mm) -IEEE 802.15.4g -900MHz radios 2. OSIAN -Middleware for Open Source IPv6 Automation Network -Embedded on SuRF Module, and SuRF & OSIAN mounted in electrical appliances connect to cloud-based power management tool -Corresponds to WiFi & ZigBee ⓒ 2011 insprout Corporation. All rights reserved
  • 16. Description of Energy Service Platform 3. Cloud-Based Power Management Tool -To monitor, control, compare, and contest power consumption through a single platform, ESP. Contest functions include Social Network Services (SNS) such as Facebook. -For instance, ESP provides an application that enables you to contest among business divisions in a company to contest power consumption. -To remotely control air conditioning of commercial facilities such as shopping malls and office buildings, based on temperature sensors & humidity sensors. ⓒ 2011 insprout Corporation. All rights reserved
  • 18. TO BE CONTINUED We will analyze in detail various EMS technologies and companies in those domains 18 ⓒ 2011 insprout Corporation. All rights reserved