"Using Social Media to Grow Your Brand and Business" was presented at the Illinois Technology Association (ITA) Crain's Small Business Week Event. You cannot ignore it – social media is unleashing a new world order on marketing and branding. Whether in the form of Facebook, LinkedIn, Twitter, Google+, YouTube, podcasts, blogs, RSS feeds, webinars or a host of other platforms, social media is having a profound impact on business’ ability to get the word out. But which tools do you use and how can you make sure you’re integrating them to realize the best return? In this presentation, Leslie Vickrey and Michelle Krier from ClearEdge Marketing examine how social media is changing how businesses interact with customers, prospects and the media. They walk you through real-world examples and help you discover ways that your business can successfully integrate social media into your core business, sales and marketing strategies. For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.

1. Using Social Media to Grow Your Brand & Business October 6, 2011 Presented by: Leslie Vickrey & Michelle Krier Confidential information.

4. Having a Little Fun: Social Trivia

5. Having a Little Fun: Social Trivia

7. Social Media 10 1

8. Defining Social Media

11. People Trust People 78% of consumers trust people (even strangers) over traditional marketing and advertising.

12. CrowdSPRING

14. The BIG Three 1 2 3

18. Infographic Insights – Infographic and Data Source: OnlineSchools.org 2011

19. Facebook Marketing Examples DO run contests – 12 comments re: winners… DO respond to comments…

20. Facebook Marketing Examples DO engage your community… DO utilize the photo strip to promote products…

21. Facebook Marketing Examples DO promote and encourage reviews… DO run specials…

22. Facebook Marketing Examples DO take advantage of relevant mainstream media to drive traffic into the storefront (online or in person)… DO build credibility, post pictures…

24. The BIG Three 1 2 3

28. Infographic Insights LinkedIn March 2011 LinkedIn March 2011 LinkedIn September 2011

29. LinkedIn Marketing Examples DO have employees link to your website and blog… DO set up your company profile completely…

30. LinkedIn Marketing Examples DO try to demonstrate a common theme among employees DO try to solicit recommendations for your products/services DO set up the news feed for your company profile (blog, twitter, etc.)…

31. LinkedIn Marketing Examples DO ask questions to engage your community… DO create actionable, targeted ads…

32. LinkedIn Marketing Examples DO take advantage of highlighting your company ’s products or services…

34. The BIG Three 1 2 3

38. Infographic Insights – Infographic and Data Source:Lab42 2011

39. Twitter Marketing Examples DO cross promote via multiple marketing channels…

40. Twitter Marketing Examples DO thank partners, promote contests, encourage participation

41. Twitter Marketing Examples DO live tweet/promote hash tags for events, post pictures

42. Twitter Marketing Examples

43. Twitter Marketing Examples DO use Twitter ’s advanced search to find people who meet the profile of your target audience

44. Twitter Marketing Examples

46. Social Media’s Branding and Marketing Opportunities

47. People are talking about your brand . ARE YOU LISTENING?

49. Keywords you use on your website or in your analytics What to Listen For Products and services Company, leader and SME mentions Causes you support Your events/news/PR Customer compliances, compliments, questions Campaigns you ’re managing The competition

50. The things your customers, competitors, investors, etc. think you are doing right Ways to improve – learn to look at negative social media feedback as a gift Ideas for new promotions, products, services and events What industry peers, leading thinkers and subject matter experts are talking about What to You Will Learn

53. ARE YOU SHARING?

55. Share the Content Followers Want Will it benefit them (learning, laughter, etc.?) Be Authentic in Voice and Activity Use one voice and make the content real Update Frequently Respond to Comments, Questions, Likes, etc. Collaborate with Experts Good Content Comes from Good Partnerships Best Practices in Sharing

57. ARE YOU EXPANDING YOUR BRAND?

58. Leverage Alternative Social Networks Stake out new ground away from your competitors Content Syndication Get partners, industry groups, etc. to share and post your content Create Dynamic Communities Bring experts, consumers, fans, etc. together under your brand banner Create Fans by Engaging Genuinely & Creatively Invite to share, engage, play, visit, comment. Give an active role Best Practices in Brand Expansion

61. ARE YOU GROWING YOUR BUSINESS?

63. What Are Small Businesses Doing? – Mashable Infographic 2011

64. What Are Small Businesses Doing? – Mashable Infographic 2011

67. In Action

68. Ready to Take Action?

71. Build Presence on Key Sites Begin with the sites that matter most for your business.

72. The BIG Three + + Industry & Niche Sites + +

76. Having a Little Fun: Social Trivia

77. Having a Little Fun: Social Trivia

78. It ’s Your Turn… Questions? Comments?

79. Contact Us Anytime! Leslie Vickrey, President of ClearEdge Marketing Tel: 312.731.3149 Email: [email_address] Twitter: @lvickrey LinkedIn: www.linkedin.com/in/lvickrey Facebook: www.twitter.com/clearedgemktg Michelle Krier, Sr. Director – Marketing & Social Media Tel: 414.617.3103 Email: [email_address] Twitter: @michellekrier LinkedIn: www.linkedin.com/in/michellekrier Facebook: www.twitter.com/clearedgemktg Copyright ClearEdge Marketing