2. Meet Sally
Sally is a 20-something young
professional who has decided she wants
to become more physically active.
She doesn’t have much time to devote to
going to the gym, so she is willing to try
walking as a new form of exercise.
3. Sally sees her
walking style
Sally posts her
walking style to
social media
Sally gets
comments from
friends with the
same walking style
Sally coordinates
with a friend to walk
once for 30 min
according to their
walking style
4. Sally enjoys it and
commits to her
Sally sees
walking thestyle
walking next
day
Sally posts on social
Sally posts her
media about how
walking style to
much she enjoyed
social media
walking for 2 days
Sally gets
Sally pledges to
comments from
walk for 5 days
friends with the
same walking style
Sally coordinates
with a friend to walk
SALLY WALKS FOR
once for 30 min
5 DAYS IN A ROW
according to their
walking style