The document discusses content architecture and defines it as having four important pieces: content, people, process, and technology. It provides a diagram showing the content management ecosystem and how various systems like CMS, social media, email, and ecommerce integrate together. The document emphasizes that the biggest problems in content management lie not in complexity itself, but how solutions are approached.
16. Enterprise focus on mobile
Why do we deploy mobile devices?
1. Better Customer Engagement
2. Improve Process Productivity
3. Improve Employee Productivity
18. 663 Registered Users
300 Billion Minutes in 2011
124 Million Connected Users
41 Million Concurrent Users
1200 Downloads Per Minute
http://skypenumerology.blogspot.co.uk/
19. Landing Payment Confirm
Email Microsite
Page Gateway Page
Connected “Content”Journeys
are High Effort
23. Information Architecture to
Content Architecture
Context Users
In c r ea sin g St r uc t ur e & M ea n in g
Content
Content
Labelling, Navigation, Search
Wireframes, Blueprints
Metadata, Taxonomy, Thesauri
Content Inventories & Mapping
Content Models, Author Experience, Workflow
Structured, Reusable & Personalised Content
Content Administration, Asset Organisation
Content
Role-Based Content, Permissions Architecture
Content Scale, Storage, Analytics
25. Content Architecture to
Content Management Ecosystem
Context Users
Content
Content
CMS
c ommun it ies e-c ommer c e
sea r c h
a ut oma t ion
An a l yt ic s ema il
da m