This is a one-hour workshop presented to the D-MBA students at CCA in March 2011.

1. startups
+
ux
4evr
STICKY STRATEGY

2. What slows teams
Making decisions Being in the weeds
Not making decisions Forest/Trees
Disagreements “Analysis Paralysis”
Negotiation Forgetting to move on
Talking Not seeing that you already agree
Not Listening Not noticing that you need to make a
decision(!)
Meetings
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

3. Characteristics
of this activity
Lo-fi
Dump-and-sort
Rapid
Collaborative
Facilitated
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

4. Where you (CCA students)
are (in your projects) ...
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

5. How-To #1
• Supplies matter: Have a lot of regular size stickies &
fine point Sharpies. (limits the number of words per
sticky)
• Write one idea per sticky.
• Create as many stickies as you can, quickly.
(10-30mins)
• Each person makes one big pile of stickies without
regard for whether they’re right, good, cohesive, or
useful.
• THE RESEARCH QUESTION IS... “Write down
everything you know about the company’s strategy.”
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

6. How-To #2
• Together, sort all of the stickies into clusters. (ideal
group size is 3-4)
• Talk a lot.
• Name the clusters. (Use a different color sticky.)
• Look over the whole the story created by the
clusters. Notice gaps, trends, disagreements.
• Talk a lot.
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

7. What we’re doing
• Extracting from people the beliefs, ideas, and
instincts about the business,
• ...So that we can deconstruct them,
• ...So that we can identify patterns and recognize
gaps and disagreements,
• ...In order to see the storyline clearly.
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

8. Human-centric tool
Attitudes
Beliefs
Ideas
Intuition
Choices
Behaviors
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

9. What it’s good for
• Distill knowledge.
• Reveal gut instincts.
• Operational Efficiencies.
• Fast progress
• Creating a shared understanding (!!!)
• Seeing agreements (fewer decisions to make)
• Knowing where you need to do more work
• See all points of view at once, integrated
• Rounds out the collective view of the problem
space
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

10. Not a replacement for...
Research
Analysis
Business plan
Meaningful debates
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

11. Facilitator
• Encourage a lot of stickies.
• Encourage fewer words per sticky -- if it doesn’t
fit, it’s more than one idea.
• Encourage discussion during clustering -- this is
the real value-creating activity.
• Put multiples together, noting the agreement.
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

12. Mods Other Uses
• SEQUENCING • PROBLEM-SOLVING
• CAUSE/EFFECT MAPPING • GO-TO-MARKET PLANNING
• PRIORITIZATION • PRODUCT FEATURES
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

13. Thank You!
Janice Fraser
www.luxr.co
slideshare.net/clevergirl
@clevergirl
@luxrco
#LeanUX
STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO