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Tokyo 1 day (日本語)
- 1. Crushing the Boulder User Experience for Lean Startups
- 2. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 3. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 4. Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUX PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 5. Part 1: Lean UX Lean Startup ? UX ? Lean UX ? PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 6. Lean Startup? PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 7. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 8. Steve Blank Customer Development PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 9. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 10. Brant Cooper Patrick Vlaskovitz PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 11. 1,720,000 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 12. “ ” PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 14. ( ) ( ) ( -UP ) (3-UP, )
- 15. ( ) ( ) ( -UP ) (3-UP, ) ” ”
- 16. ( ) ( ) ( -UP ) (3-UP, ) ” ”
- 17. ( ) ( ) ( -UP ) (3-UP, ) ” ”
- 18. / ( ) ( ) ( -UP ) (3-UP, ) ” ”
- 19. MVP “ ” = UX!? PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 20. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 21. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 22. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 23. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 24. + + PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 25. 40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 26. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 27. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPS PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 28. UX? PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 29. Design > UI 1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 30. * *20, 30, 50 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 31. UX ” ” PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 32. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 33. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 34. Lean UX PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 35. LeanUX PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 36. LEAN UX 1. 2. 3. 4. 5. / / 6. 7. 8. 9. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 37. LEAN UX 1. 2. 3. 4. 5. UX 6. 7. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 38. ______________ ( ) ________________ ( ) ____________________ ( ) ___________________ ( ) ________________ (KPI) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 39. • • • • Well, that What here is thing will take hard? some work PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 40. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
- 41. 2 : PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 42. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 43. Optimizely• • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 44. Optimizely• • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 45. Optimizely• • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 46. Optimizely• • • • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 47. Optimizely• • • • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 48. Optimizely• • • • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 49. • Bayer & Holzbatt • Indi Young • • Optimizely• • • • A/B • • PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 50. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 51. ... ” ” PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 52. “ ” • • 3 • ” ” • • • 34 • Berkshire • • • “ ” • : 125,000 1 543.192 9 8 • “ ” PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 53. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 54. ... " " PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 55. / PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 56. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 57. ______ PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 58. / PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 59. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 60. : 5 10 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 61. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 62. ( ) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 63. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
- 64. 3 : 6 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 65. 1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 66. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOW PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 67. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOW PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 68. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOW PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 69. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY Mary WHAT HOW PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 70. “ ?” 6 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 71. 6 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 72. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
- 73. Part 4: & PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 74. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 75. a/b KPIs PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 76. a/b KPIs PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 77. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 78. a/b KPIs PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 79. a/b KPIs PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 80. ? Traffic Gross # Marketing CMP/CPC/CPA/NPS Conversion Funnel Marketing & Throughput (%) Product Product Usage (%) Product (black box) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 81. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 82. 5% ( ) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 83. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 84. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 85. (Real proportions, but not real VALUES) 5% 4% 9.75% 30 * 10,000 / * 4.75% = 13,500 $2 $26,000 ( ). PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 86. The LEAN principle: , , and Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 wasn’t right 3 PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 87. ? ( ) “Vanity Metrics” “KPI” “A/B Tests” “Metrics for Pirates” PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 88. ANALYTICS CONVERSION UNMODERATED TESTING TESTS WITH VIDEO Google Analytics KISS Metrics Unbounce Usertesting.com Mixpanel Optimizely TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix (just an api) Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Click Tale FiveSecondTest Navflow Gaze Hawk Usabilia Clicktest Verify Intuition HQ UserZoom PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
- 89. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
- 90. Hiro Maeda, Open Network Lab, Inc. (@DJTokyo) Yusuke Takahashi, Individual Company, Inc. (@aerodynamics) PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
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