1. Run The World (Girls)

2. preach it beyoncé
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4. TWEET!
Janice Fraser
www.luxr.co
@clevergirl
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5. What do you love
to do?
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6. What I love
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7. Now I’m going to
talk about a
distraction that
gets in the way of
that love &
fabulousness.
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8. set the stage
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10. SUPPORT
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12. MEN WOMEN SPONSORS
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15. IS IT TRUE?
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16. IT DOESN’T
MATTER
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17. When a person enters a
situation
where they know that they
may be judged because of
their identity,
and when success really
matters
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18. WE BECOME VIGILANT.
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19. SUBCONSCIOUSLY ANXIOUS.
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20. THE EFFECT IS TAXING.
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21. IT DIMINISHES PERFORMANCE
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22. AND MAKES US LESS LIKELY TO PUT
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23. OURSELVES IN THAT SITUATION AGAIN.
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24. IT DOESN’T
MATTER IF THE
BIAS IS REAL
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25. FEAR OF CONFIRMING A NEGATIVE
STEREOTYPE LEADS TO INCREASED STRESS.
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27. Mechanics of Stereotype Threat
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28. WHAT TO DO?
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29. MEN WOMEN SPONSORS
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31. CUES MATTER
1. Critical Mass: 33% will reduce the effect
2. Neutralizing language
“I believe that you can be great at...”
“People like...do well here”
3. Change your internal narrative
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32. HOW DOES IT
FEEL WHEN
YOU’RE TRYING
TO GET “IN”?
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33. 4 Steps To Owning It
1. BELIEF: This is a meritocracy
2. DOUBT: Why is this so hard?
3. AWARENESS: Maybe it’s hard because I’m different.
4. BELIEF: I’m up to the challenge!
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34. What I’m asking of you
1. In any situation where you want to change the balance, aim
for 50%, settle for 33%.
2. If there is an opportunity to write or speak in public, say yes.
3. If you say yes, don’t cancel.
4. If you have to cancel, don’t blame your kids.
5. If you get clobbered, invite them to shut the fuck up.
6. If they ask you about child care, suggest that they ask Dave
Hornik or Jay Adelson how they manage.
7. Don’t flirt.
8. Be yourself. Really a lot.
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