The Friday Afternoon Sessions are one of the important knowledge sharing pillars at Cleverwood. Our Dynamic Insourcing programme includes various aspects to help our clients and our consultant team being performant and feeling great.

1. Twitter….
Where are we going?
SLIDE 1
SLIDE 1

2. Community animation
Twitter opportunities
DYNAMIC INSOURCING Case Study mobile app
Monitoring Social media
FRIDAY SESSIONS Geo-localization
Innovative mash-ups
Scrum : tips & tricks
Career mgt 2.0
Today’s session Basecamp
Webwriting
Serge Fontinoy
Presenting
“ Twitter :
where are we going?
”
SLIDE 2

3. Twitter ...
Where are we going?
Fact and Figures
•
Why “the hell” is it so popular?
•
Twitter usages in the audience
•
The way to get value
•
Resources
•
SLIDE 3
SLIDE 3

4. Twitter ...
Where are we going?
Noah Glass et Jack Dorsey
SLIDE 4
SLIDE 4

5. Twitter ...
Where are we going?
• 3 years since March 2009
• US : 14 000 000 users
• France : 21 000 users (August 2008)
• Belgium : 11 000 users (March 2009)
• Visits to Twitter have increased 1,382 percent
since last year.
SLIDE 5
SLIDE 5

6. Twitter ...
Where are we going?
SLIDE 6
SLIDE 6

7. Twitter ...
Where are we going?
Why “the hell”
is it so popular?
http://europa-eu-
audience.typepad.com/fr/2008/12/t
witter-la-coqueluche-du-micro-
blogging-.html
SLIDE 7
SLIDE 7

8. Twitter ...
Where are we going?
Free
•
Answer to a new need
•
Simple (interface) and direct
•
Exponential
•
Star System
•
Multiples usages
•
Open (widgets, apps, multi channel)
•
Bye bye Google, hello Twitter
•
And this little thing you can’t
•
explain …
SLIDE 8

9. Twitter ...
Where are we going?
What kind of Twitter
are you?
SLIDE 9
SLIDE 9

10. Twitter ...
Where are we going?
SLIDE 10
S L I D E 10

11. Twitter ...
Where are we going?
Quantity
Content
Lurkers
Emotional
A Lurker is a Twitter user who has published only a few
Twitters who talk about their emotions (15 %)
messages and who has a limited number of). Everyone starts as
a Lurker.
Subject
Bots
Twitters who talk about a subject, topic, idea (20 %)
A Bot is a Twitter account on which automatically generated
messages are published. These Twitter accounts have mostly
Links only a limited number of followers and many many updates.
Twitters who share links (45 %)
High Influentials
Press An High Influential is a Twitter user who publishes only a limited
Twitters who use Twitter as rss (bots) (20 %) number of messages and at the same time has a whole herd of
followers. High Influentials don't write much, but they are read by
many people.
Twitter Stars
A Twitter Star publishes many messages who are read by many
followers. These Twitter users tend also to have many friends.
SLIDE 11
S L I D E 11

12. Twitter ...
Where are we going?
So, what about the
audience?
S L I D E 12

13. Twitter ...
Where are we going?
The way to get
value
S L I D E 13

14. Twitter ...
Where are we going?
You as a user
Create your account with your name
•
Add a picture
•
Find the persons you should follow (private and business)
•
S L I D E 14

15. Twitter ...
Where are we going?
You as a user
Don’t hesitate to delete accounts you follow
•
Install 3rd apps like Twhirl, Tweetdeck and use Smart phone
•
apps
Use apps to share pictures on Twitter
•
S L I D E 15

16. Twitter ...
Where are we going?
You as a user
Learn quickly to use the URL shortening tools like TinyURL
•
and all the variants. It helps tidy up your tweets.
Install widgets in your blog
•
http://wordpress.org/extend/plugins/twitter-this/
•
http://wordpress.org/extend/plugins/twitter-status/
•
http://wordpress.org/extend/plugins/twitter-retweet/
•
http://wordpress.org/extend/plugins/twitter-digest/
•
http://wordpress.org/extend/plugins/twitter-tracker/
•
http://wordpress.org/extend/plugins/twitter-user/
•
http://wordpress.org/extend/plugins/auto-tweet/
•
http://wordpress.org/extend/plugins/twitterdoodle/
•
http://wordpress.org/extend/plugins/tweet-rooster/
•
http://wordpress.org/extend/plugins/tweetbacks/
•
http://wordpress.org/extend/plugins/commenttweets/
•
http://wordpress.org/extend/plugins/capture-the-conversation/
•
http://wordpress.org/extend/plugins/twounter/
•
S L I D E 16

17. Twitter ...
Where are we going?
You as a user
Don’t be afraid being a bad and ennoying Twitter. If someone
•
says you’re using twitter wrong, forget it. It’s an opt out
society. They can unfollow if they don’t like how you use it.
Just start your folks campaign!
•
S L I D E 17

18. Twitter ...
Where are we going?
You as a company
1. Build an account and immediate start using Twitter
Search to listen for your name, your competitor’s
names, words that relate to your space. (Listening
always comes First)
2. Add a picture…
3. Talk to people about THEIR interests.
4. Point out interesting things in your space, not just
about You.
SLIDE 18
S L I D E 18

19. Twitter ...
Where are we going?
You as a company
5. Don’t get stuck in the apology loop. Be helpful instead.
6. Throw in a few humans, like RichardAtDELL, LionelAtDELL,
etc.
7. Talk about non-business, too.
8. Instead of answering the question, “What are you doing?”,
answer the question, “What has your attention?”
9. Have more than one twitterer at the company. People can quit.
People take vacations. It’s nice to have a variety.
SLIDE 19
S L I D E 19

20. Twitter ...
Where are we going?
You as a company
10. When promoting a blog post, ask a question or explain what’s
coming next, instead of just dumping a link.
11. Ask questions. Twitter is GREAT for getting opinions.
12. Share the human side of your company. If you’re bothering to
tweet, it means you believe social media has value for human
connections. Point us to pictures and other human things.
13. You don’t have to read every tweet.
SLIDE 20
S L I D E 20

21. Twitter ...
Where are we going?
You as a company
14. You don’t have to reply to every @ tweet directed to you (try to
reply to some, but don’t feel guilty).
15. Commenting on others’ tweets, and retweeting what others have
posted is a great way to build community.
SLIDE 21
S L I D E 21

22. Twitter ...
Where are we going?
Resources
SLIDE 22
S L I D E 22

23. Twitter ...
Where are we going?
SLIDE 23
S L I D E 23

24. Twitter ...
Where are we going?
Thanks
SLIDE 24
S L I D E 24

25. Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for
Web, Mobile, Interactive
Television and emerging
channels.
And tweets down here
Summary over here
Pic’s will be here
Slides will up be there
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
S L I D E 25