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Community animation Twitter opportunities Case Study mobile app Monitoring Social media Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Basecamp Webwriting DYNAMIC INSOURCING FRIDAY SESSIONS Today’s session  Marina Aubert Presenting  “ Web copywriting: between content creation and usability ”
Copywriting?
Web copywriting?
1. Web content Createcustomized content
Corporate Content
Database Content
Emailing & Newsletters
2. Web content management Provideproper information
Information Architecture
Mindmap & SEO keywords
SEO keywords monitoring
Content Strategy
3. Web content optimization Create conversion funnels… or Usability?
Wireframeoptimization
Not web copywriting?
Formal & Informal Online Communication
Information Visualization
Case study: danone
Organization’s Communication
Organization’sProducts
Organization’sBehaviour	… undercover marketing
Be the next one to organize a FAS!  +32 (0) 2 888 79 34 Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Pic’swillbehere Slideswill up bethere Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood friday session   web copywriting between content creation and usability

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Cleverwood friday session web copywriting between content creation and usability