Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience (UX). Mesuring the UX of your product is simple, but you have to follow specific usability methodologies (like eye-tracking). With the insight that usability tests provide, you can make critical design improvements that will increase conversion rates, sales and boost client satisfaction. Join us for this friday session to view a live user test & see through the eyes of a user with eye-tracking technology. This session will be animated by Sacha Kocovski and Jean-Louis D'Hondt, ergonomics & usability experts.

1. DYNAMIC INSOURCING FRIDAY SESSIONS Jean-Louis D’Hondt Sacha Kocovski “ Improve your website user experience with eye-tracking ” Follow @Cleverwood Use #FridaySession

2. Who are we ? Jean-Louis D’Hondt Sacha Kocovski “We help you design efficient & enjoyable products or technologies by ensuring optimal user experiences” Business psychologists (ULB) & highly trained ergonomists Lately we helped clients like: Adecco, Arcelor, AXA, CPM, France Telecom, La RégionWallonne, La Redoute, FOREM, Media Markt, Monster.be, Solvay, Speos, THALES group, ULB

3. Why we are here ? Designing a great website, software or product is not easy ! You have to : Know your audience / target Uncover their real needs & expectations Understand how (& where) they want to use your product Know the basic usability principles (guidance, error prevention, terminology, homogeneity, design, etc.) Test early & test often, with real users

4. How ? Meet your end users Observe & ask specific questions Analyze how they work & benchmark with competitors Set clear goals (conversion) Involve real users in the design phase (participative design) Start with a prototype Test quickly, early in the process Plan user tests sessions (2) before it’s too late Measure & improve

5. Eye-tracking (method) A specific user test configuration (not the only method!) Pro’s : Automated objective data (time, clicks, eye-fixations, etc.) Visualize in real time what the user is looking at Generates “sexy” visual outputs (eye-gaze, heat maps & graphs) Con’s Require a (costly) eye-tracker Test configuration may take more time Impossible to do remote testing

6. Eye-tracking (method) Unobtrusive testing IR to track eye movement Record eye fixations (numbers & length) to generate heat maps & gaze plots

7. Eye-trackinglive case

8. Eye-tracking (gaze plot)

9. Eye-tracking (heatmap & gaze opacity)

10. Thank you Q & A More info: www.egroup.be | info@egroup.be

11. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Pic’swillbehere Slideswill up bethere Cleverwood is a trademark of Fair Wood Ventures sprl/bvba