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Bertrand Prignon
IRIMI




  Digital Signage
            A new Media?
        B. Prignon
?




B. Prignon
?




B. Prignon
!
       CONTENT
               Outdoor
    the only media without content

B. Prignon
Evolution

Time & Place   Outdoor
Time & Place
   Targets      OOH
Time & Place
     Targets   DOOH
 Behaviours
 B. Prignon
The search for the Graal


                      Land
                      Lords


                      CMS
              Media
                              Content
 B. Prignon   Reps
Major Trends

     Mobility               Interactivity
   « Always On »                   «UGC»
 Location Base Services     User Generated Content
                    Digital OOH

  Participative            Out-of-the Box
 Brand Experience                 Disruption
  Engage the consumers        Surprise the targets
 B. Prignon
The Gold Triangle
  Information
                               Advertising
   & Services
     Advertainment
     Infotainment !
 B. Prignon
              Exploitation
                Land Lords & CMS
Driving Demand / Driving Consumption...
Digital Out-of-Home and the Participation Age


     New Communities, New Behaviors                Infrastructure, Demands
                                  On the Network




                               Driving Demand
    B. Prignon
                            Driving consumption ..
The DOOH challenge…

               Need to integrate

   Participative Engagement
               and
          Added Value
  B. Prignon
The DOOH challenge…
               Added Value

         Relevant Contents
       Location Base Service
       Time Base Information
        Relevant Advertising
  B. Prignon
The DOOH challenge…
                              Added Value




               France : La ville de Marseille installe une borne
               interactive outdoor facilitant la localisation des
  B. Prignon   commerces
               14 janvier 2010 à 9:48
The DOOH challenge…
                 Metrics

               How Many?
               How Often?

  B. Prignon
The DOOH challenge…
                    Metrics


               How Well?
                  Impact on
                 Brand Equity
               Brand Activation
  B. Prignon
                  And...Sales
Monetizing – Business Models
                               Advert. Revenues



  Land Lords            CMS              Advertisers

                                        Renting
                                       Software
                                   Hardware (screens)
        Kick Back On Adv Rev        Implementation
 B. Prignon Location Loans
Monetizing – Business Models
          Financing            Advert. Revenues
          Software



 Land                            Media
                  CMS                          Advertisers
 Lords                           Reps

                                     Financing
                                      Screens
        Kick Back On Adv Rev      Implementation
 B. Prignon Location Loans
                   &
          Revenues Sharing
Monetizing – Business Models
                         CMS       Advert. Revenues



    Land               New Media
                                          Advertisers
    Lords                Reps


                       Content
Kick Back On Adv Rev   Provider
  Revenues Sharing
      B. Prignon
Monetizing – Business Models
                          CMS      Advert. Revenues


  Revenue
   Financing Screens
                       Interaction


    Land               New Media
                                          Advertisers
    Lords                Reps



   Sharing
Kick Back On Adv Rev
  Revenues Sharing
      B. Prignon
                        Content
                        Provider    Content Renting
Futur’s Bright?



        The end of
    “classical”Screens?
 B. Prignon
Cleverwood is your New Media
                                                            Consulting partner, providing
                                                            expertise, knowledge and
                                                            consulting services for Web,
                                                            Mobile, Interactive Television
                                                            and emerging channels.

                                                                           And tweets down here
                                            Summary over here

   Thank You

   Bertrand Prignon                                             Pic’s will be here

                                                                Slides will up be there
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

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Is Digital Signage a natural evolution of outdoor communication or a New Media?

  • 1. Bertrand Prignon IRIMI Digital Signage A new Media? B. Prignon
  • 4. ! CONTENT Outdoor the only media without content B. Prignon
  • 5. Evolution Time & Place Outdoor Time & Place Targets OOH Time & Place Targets DOOH Behaviours B. Prignon
  • 6. The search for the Graal Land Lords CMS Media Content B. Prignon Reps
  • 7. Major Trends Mobility Interactivity « Always On » «UGC» Location Base Services User Generated Content Digital OOH Participative Out-of-the Box Brand Experience Disruption Engage the consumers Surprise the targets B. Prignon
  • 8. The Gold Triangle Information Advertising & Services Advertainment Infotainment ! B. Prignon Exploitation Land Lords & CMS
  • 9. Driving Demand / Driving Consumption... Digital Out-of-Home and the Participation Age New Communities, New Behaviors Infrastructure, Demands On the Network Driving Demand B. Prignon Driving consumption ..
  • 10. The DOOH challenge… Need to integrate Participative Engagement and Added Value B. Prignon
  • 11. The DOOH challenge… Added Value Relevant Contents Location Base Service Time Base Information Relevant Advertising B. Prignon
  • 12. The DOOH challenge… Added Value France : La ville de Marseille installe une borne interactive outdoor facilitant la localisation des B. Prignon commerces 14 janvier 2010 à 9:48
  • 13. The DOOH challenge… Metrics How Many? How Often? B. Prignon
  • 14. The DOOH challenge… Metrics How Well? Impact on Brand Equity Brand Activation B. Prignon And...Sales
  • 15. Monetizing – Business Models Advert. Revenues Land Lords CMS Advertisers Renting Software Hardware (screens) Kick Back On Adv Rev Implementation B. Prignon Location Loans
  • 16. Monetizing – Business Models Financing Advert. Revenues Software Land Media CMS Advertisers Lords Reps Financing Screens Kick Back On Adv Rev Implementation B. Prignon Location Loans & Revenues Sharing
  • 17. Monetizing – Business Models CMS Advert. Revenues Land New Media Advertisers Lords Reps Content Kick Back On Adv Rev Provider Revenues Sharing B. Prignon
  • 18. Monetizing – Business Models CMS Advert. Revenues Revenue Financing Screens Interaction Land New Media Advertisers Lords Reps Sharing Kick Back On Adv Rev Revenues Sharing B. Prignon Content Provider Content Renting
  • 19. Futur’s Bright? The end of “classical”Screens? B. Prignon
  • 20. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Thank You Bertrand Prignon Pic’s will be here Slides will up be there Cleverwood is a trademark of Fair Wood Ventures sprl/bvba