Digital technology is transforming our society from an industrial society to a digital society. As individuals - not bound by processes, organization structures and complex decision making mechanisms - we move faster than many companies. A gap between companies and individuals emerges. By understanding individuals' expectations, attitudes and behavior and the changing role of technology, companies can bridge this gap and compete in the digital age.

1. DYNAMIC INSOURCING FRIDAY SESSIONS Johan van Mol @johanvm johan@buckminster.be “The digital gap” Follow @Cleverwood Use #FridaySession

6. Individuals Companies Governments

8. #1 Understand how digital technology changes consumers’ expectations, attitudes and behavior #2 Understand your strengths #3 Transform your business to leverage your strengths in this changing environment

9. Demanding consumers

10. #1 time pressure

11. TechnowaiT 1-2-3-Go service

13. #2 real-time economy

16. #3 MOBILE In 2013 46% of Belgians will have a smart phone

19. 50% of smart phone owners use it while shopping. Of which 44% scan bar codes 38% use discount apps 31% checks reviews

20. #4 Customization

21. The LeftShoe Company

23. #5 the Internet of Things

25. #6 invisible convenience

26. Danske Bank - Snap a photo of a bill, then click to pay

28. #7 self-service vs face-to-face

31. #8 Information overload

34. word of mouth

35. #9 simplicity

37. #10 Free

42. #1 time pressure #2 real-timeeconomy #3 Mobile #4 Customization #5 the Internet of Things #6 Invisible convenience #7 self-servicevsface-to-face #8 Informationoverload #9 simplicity #10 Free

44. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Thank You Johan van Mol @johanvm Pic’swillbehere Slideswill up bethere Cleverwood is a trademark of Fair Wood Ventures sprl/bvba