O’Reilly Inside Mobile Conference July 26/27, 2009 Recap

1. O’Reilly InsideMobileconference recap eBay Conference Center, San Jose cliveboulton.com July 2009

3. Conference schedule Sessions Speakers Keynotes: PayPal, Samsung, Evernote http://training.oreilly.com/insidemobile/

4. PayPal platform going mobile Digital Marketplaces, P2P (send money) Disbursements (split pay), crowd sourced support. Developer Beta http://x.com

8. Samsung: evolving ECO system Mobile phone converges devices One device - Business, Life, Entertainment Apps drive device sales ECO system support for partner developers Invent the future now

15. Enterprise Apps on Mobile Research a logical platform Which platform is natural for your customers Global markets use different phones Skill sets: Java, Objective C, JavaScript HTML Look at cross-compilers, write once, publish 3x

16. Enterprise Apps on Mobile Research a logical platform Which platform is natural for your customers Global markets use different phones Do your developers have the skill sets Look at cross-compilers, write once publish X Convert one-time purchase to subscription Make dull data convenient via mobile apps

17. Frank Ableson Building a Field Service App with Android

32. Arno Puder Intro to XMLVM

42. MaximillianoFirtman

54. Using Apps to drive Service Revenue How to make money from mobile apps The Joke about the drunk looking for his keys… Looks where the light is iPhone Not where he dropped his keys Blackberry Know your customers, which phone they really use Average revenues FREE Phone App, paid ads (ad mob) $720 PAID ($1/$2) iPhone App $1,200 3rdWay: FREE App / PAID Subscription

56. Alex Qullici

57. Evernote What is number 1 indicator Customer will convert from Free to paid subscription…? Customer saves data in multiple data sources? Target dull applications used by people for years Technology makes us more efficient, is this less human? Convince over sophistication = Revenue!

58. Evernote’s - Phil Libin

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