9. What is your image for these brands?
Why? What do others think?
10. What is your image for these brands?
Why? What do others think?
11. Write down what you
perceive about the following images.
Do you think your initial perception
matches up with who they actually
are or perceive themselves to be?
23. Define your image:
Write 5
descriptions of
how you think you
are perceived now
and 5 more
relevant to how
you want to be
perceived in 10
years.
24. Do you think your
perceptions match
up with your best
friend's perception
of you?
Boss? Co-workers?
The clerk at the
convenience store?
Does it matter?
Is your perception
more accurate
than theirs?
25. What would mom say?
Really. What would your
Mom say her image is of you?
What doesn't she know?
26. How ridiculous
is it that we live
our lives based
on silly
perceptions...
when every
perception is
different?
33. What can make you appear
professional?
• The work you do and how your do it
• Your appearance
• How you speak
• Your writing skills
• How you handle stress
• Presentation skills
• Certifications / Degrees
• Ethics
• Manners
• Mannerisms
• Loyalty
46. What is a perception?
• An opinion based on
• appearance
• past action
• gossip / opinions of others
47. • Culture
• Bias
• Prejudice
What can impact perception?
48.
49. How do you build "Brand You"?
• Many of us start with
appearance:
• Professional wardrobe
• Hair
• Weight
50. Ultimately its on us
• Reality
• Who are you?
• Rather than build an
image, you can be a
professional
• Ethics, value, demeanor
• Must come from within
51. We can all smell a rat
• People that refuse a trust
relationship
• People who manipulate
situations to their advantage all
the time
• People who are more worried
about their image than the
actual work they do
52. Once you play the perception/image
game, it can be difficult to quit.
61. Online branding
• Work all of them
• Relationships = opportunity
• LinkedIn recommendations
• Give to get
• Reuse in other ways
• Testimonials with you as
product
62. Get a blog - now
SEO, Profile, Learn, Be The Expert
68. Interviews - What will you do for them?
• Who are they
• What is their motivation
to hire
• How can you help them
improve - positively
• How long have they been
there
70. Under-promise
Over-deliver
There will ALWAYS be
obstacles to overcome and
people to get onboard(or go
around).
Being a hero doesn't mean
being unrealistic.
Double(at least) every time
estimate
76. We spend most of our lives
worrying about what other
people think about us.
77. Imagine how much
better life would be...
If you could turn it
off.
You can't, but you
can see your
perceptions and
thoughts and slow
them and reduce
their impact. Watch.
78. The secret is that we usually are nothing
like what we think we project...
