Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
What Are The Drone Anti-jamming Systems Technology?
Build Mobile Websites | How to make a Mobile Website | Creating Mobile Websites
1. Mobile Sites and Mobile SEO
Mobile Sites &
Mobile SEO
www.ClickTecs.com
2. Did you know?
• 90% of mobile users in US and Western Europe have
a web-enabled phone- Source Comscore 2010
Mobile Year in review
• Mobile Web use is growing faster than application
use – Source Clickz.com
• The current industries seeing the most growth in
mobile searches are business, entertainment, and
travel (30% in Restaurant category)
• Mobile Searchers tend to use the same search
engine on their mobile device as they use on their PC
3. 70/20/10
Traditional Online Emerging Platforms Future Investment
Mobile
Social Media
Website
Landing Pages
Paid Advertising
SEO
4. Solve a Need… Mobile Problems
Mobile users face four main usability
hurdles:
• Small screens
• Awkward input
• Download delays
• Poorly-designed sites
5. In the past
1900 - innovation 1983 - portability 2010+ – smart phone
7. Types of Activities
• Communication (including email,
social network sites, forums, using a
camera application to send a picture to a
friend),
• Information seeking (examples
include finding business hours, stores,
locations, directions, checking news,
sport information, movie times),
• Data handling (e.g., uploading a
picture, installing an application),
• Entertainment (e.g., watching video),
• Transactions (e.g., shopping, banking)
8. Mobile Sites vs Full Sites
1. If your budget allows for a mobile site, build one: your
users will do better with it.
2. Use site analytics to determine how much your site is
accessed from mobile devices and to decide whether it’s
worth building a mobile site and which platform to prioritize
3. Build a mobile site if people do small, quick transactions
on your site under time pressure.
4. Build a mobile site if people use your site to communicate
with each other.
5. Build a mobile site if people come to your site to kill time
and browse.
6. Do not build a mobile site if your full site has a shallow
information structure and limited functionality (1–4 possible
tasks).
9. Mobile Website
• Auto-Detect Mobile Phones. Mobile-friendly websites
automatically detect that users are on a mobile device
and then display the appropriate version of the site.
• Clear Calls to Action. The most important features of
the site should be at the top of the page and should
include clear calls to actions.
• Avoid Mobile-Unfriendly Elements. The design should
avoid mobile-unfriendly elements such as flash, large
images, video, and complex layouts.
10. Mobile Websites Continued
Fluidity. Design with a fluid layout that will gracefully
adapt to a range of typical mobile screen resolutions.
Touch Interface. Touch screens don’t have hover states
— it’s all about fingers tapping, so don’t build a site that
requires users to move their mouse over menus or other
elements. Also, make sure links and other clickable
elements are big enough to tap with a fingertip.
Scrolling. Limit scrolling to one direction — the site
should only scroll vertically. Having to manage a page
that scrolls horizontally and vertically is difficult to
navigate.
11. Mobile Sites
One Window. Avoid pop-ups and new windows. A user’s
entire experience should take place in a single window.
Simple Navigation. Simplify your navigation. Typically, a
site’s traditional navigation is too complex for a mobile
site.
Clean Code. Most desktop web browsers allow a lot of
leeway when rendering HTML and will usually display a
site correctly, even if the code has flaws. Mobile browsers
usually have less room for error, so there is an added
value to having clean, simple code.
12. Mobile Sites Cont’d
Use Alt Tags. Sometimes images won’t load, either
because of issues with the mobile browser or because a
user’s connection is too slow. Always include descriptive
alt tags for images, in case they don’t appear.
Label Forms. Some modern websites embed form
labels inside the form field. On mobile, it’s much more
difficult to keep track of the fields, and users often
make use of “next/previous” buttons built into they
keyboard. Without clear labels alongside the form
fields, it might be impossible to know what information
is supposed to be in which field.
13. Last but not least –Mobile Sites
Escape Hatch. Sometimes users just need to use your
normal site. If possible, always have a link back to the
original, Full site and from your Desktop site to your
mobile site
14. Did you know…
1 in 7 searches on Google are
performed on a mobile device
Google’s keyword tool
provides mobile keywords
and volume
15. Keyword Query Context
Google’s research:
• 59% of smartphone users
report using the mobile
Internet while waiting in line
• 48% report using it while
eating
• 44% report using it while
shopping.
16. Mobile Search vs Desktop
Local results are more likely in mobile
Image search optimization and video SEO often
have a low priority in enterprise SEO, but will play a
crucial role in Mobile Search
17. Like me, Like me Not
No Google Plus One in mobile
results (yet)
Fewer places to filter in
Mobile may mean a
higher CTR in mobile
search
18. Mobile SEO
1. Validating the page with the .Mobi
Validator or the W3C Validator Low
Competition
2. Following ‘traditional’ on-site SEO Best in Mobile
Practices such as: SEO means
* Major keywords in the title tagging big
* H1′s and body text opportunity
* Rich keyword Meta Titles and Descriptions for your
* Keyword-rich anchor text for internal links
client!
3. Have dedicated Link building Campaign
for the Mobile Site
19. Mobile SEO Continued
3. Mobile Search results tend to reflect ‘Local Search results’ – your site
must be optimized for local type searches. Also submit your business
info to local directories making sure your site is verified and included
in sites like Google’s Local Business Center.
4. Get the Mobile Site spidered and indexed – submit to major search
engines:
* Google Sitemaps
* Yahoo! Submit Your Mobile Site
5. Standard domain names and URLs
(m.site.com, mobile.site.com, site.mobi, www.site.com/mobile)
should all point to your mobile site. If you can afford only one of these
domains, use m.site.com
21. Great Tools to use
• www.ipadpeek.com - see how your site looks on an ipad
– Note: Flash works so not fully accurate (disable the flash plugin)
• www.iphonetester.com - how your site looks on an iphone
• www.iphoney.com
• http://validator.w3.org/mobile/ - Sees how mobile friendly
your site is and checks against W3C Compliance
• http://www.google.com/gwt/n - makes the page mobile-
web-friendly by trimming the content down to its bare
essentialshttp://www.gomez.com/mobile-readiness-
instant-test- mobile readiness test gives you a score
between 1 and 5 based on an analysis of over 30 proven
mobile web development techniques
22. ‘The Market doesn’t know what it
wants until it sees it.’
~JK Rowling, Author
23. Next Steps
• Look for a blog post on Mobile Sites vs
Mobile SEO
• Review Analytics of existing sites for
Mobile Traffic and see if a Mobile Site is
required
• Upgrade SEO to include Mobile SEO
24. Questions?
Jamshaid (Jam) Hashmi
1888 678 7588 x 1278 Toll Free
jhashmi@clicktecs.com
Connect with me on Linkedin
http://ca.linkedin.com/in/jamshaidhashmi
Follow me on Facebook:
www.facebook.com/jamshaidhashmi
Editor's Notes
Small screens. For something to be mobile, it must be easy to carry and thus relatively small. Small screens mean fewer visible options at any given time, requiring users to rely on their short-term memory to build an understanding of an online information space. This makes almost all interactions harder. It’s also difficult to find room for multiple windows or other interface solutions that support advanced behaviors, such as comparative product research.• Awkward input, especially for typing. It’s hard to operate GUI widgets without a mouse: menus, buttons, hypertext links, and scrolling all take longer time and are more error-prone, whether they’re touch-activated or manipulated with a teensy trackball. Text entry is particularly slow and littered with typos, even on devices with dedicated mini-keyboards.• Download delays. Getting the next screen takes forever — often longer than it would on dial-up, even with a supposedly faster 3G service.• Mis-designed sites. Because websites are typically optimized for desktop usability, they don’t follow the guidelines necessary for usable mobile access.
Local results are more likely in mobile, so Google Places listings sometimes appear higher in mobile results than they do in desktop, and domains with local intent are more likely to appear. If you have a local business that you’re interested in optimizing, this makes Google Places optimization essential, and may even call for domains with geo-modified keywords, depending on your situation. This tactic may conflict with a desktop SEO strategy that would consolidate link equity into one canonical domain; but it may be most effective for mobile visibility. Positions of vertical results likely different in smartphone results. For example, video results are broken up on second line instead of placed on same line. Image results often appear higher in mobile search results. Image search optimization and video SEO often have a low priority in enterprise SEO, but if mobile is important to the business goals, this may change the overall priority.
No Google Plus One in mobile results (yet). Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1's are public and they're tied to Google Profiles. The goal is to use this data to personalize search results and ads by recommending sites +1'd by your friends. Google Social Search already does this, but there's no support for Facebook likes, so Google had to come up with a substitute. Smartphone results have different filters at the top (Web, Images, Places, more versus Web, Images, Videos, Maps, News, Shopping, Gmail, more). Fewer places to filter may mean a higher CTR in mobile search.
Your customers are searching the Internet on their mobile phones. But what are they searching for? Google has a new Keyword Tool so you can find out and optimise your site for mobile phones.The Google Mobile Keyword Tool gives you the data you need to work out which words people are using to discover you when they’re browsing on a mobile. Whether you want to target smartphone users with full internet browsers, people using mobile (WAP) browsers or all mobile web users, this tool will only show you stats for the devices that you are interested in.To keep things simple, Google has integrated this new information into their existing keyword tool.Simply click on “Advanced Options” for access to the mobile search data:
When you talk to providers of the tools we all use and ask them about features to track the impact of mobile on search and social revenue, you are probably likely to hear that the market isn’t yet asking for these innovations.If the market isn’t yet asking for these innovations, I think part of the reason is that marketers don’t yet understand why they should care.ThinkIpad – did people create a demand for a screen larger then the iphone and not quiet as large as the lap top?? NO, however when Steve Jobs launched it, everyone wanted one (well almost everyone LOL)