Get the Word Out: Using Facebook and Twitter for Outreach and Community Building
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The document discusses using social media, specifically Facebook and Twitter, for library outreach and community building. It provides guidance on setting up library pages and accounts on these platforms, updating multiple services at once, and using social media to advertise events and programs to reach new users and build community. The document emphasizes keeping social media user-centric and addresses common questions around information overload, photo privacy, posting frequency, professional development, and institutional blocking of services.
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Get the Word Out: Using Facebook and Twitter for Outreach and Community Building
- 1. Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University
- 3. Why this stuff matters http://www.flickr.com/photos/85853333@N00/3294926185
- 4. Who? Web Services Librarian @ Georgia State University Author, A Social Networking Primer for Librarians Blogger, clifflandis.net
- 5. Today you will learn how to… Craft a Facebook page and Twitter account that will represent your library online; Save time and energy by updating multiple services at the same time; Reach new library users by building social web connections with existing users; Build community by advertising events and programs through the social web.
- 6. The Big Picture http://www.flickr.com/photos/37232503@N00/217562237
- 7. Humans are Social Creatures http://www.flickr.com/photos/28311604@N00/14508908
- 8. Libraries are social networks for ideas http://www.flickr.com/photos/ozyman/443545349/
- 9. We are all part of the social web (online or offline!) http://www.flickr.com/photos/49503165485@N01/5056603811
- 10. The Triforce of Social Media Awesomeness Social Connection Long Form Communication Short Form Communication
- 11. The most important thing: KEEP IT USER-CENTRIC http://xkcd.com/773/
- 15. The personal Profile: public view
- 16. The personal Profile: friend view
- 17. The organizational Page: public view
- 18. The organizational Page: admin view
- 23. Tweet and ReTweet were sitting on a fence… http://www.flickr.com/photos/72704778@N00/3944955984
- 24. Managing your library’s social life http://www.flickr.com/photos/65609008@N00/138657496
- 25. Personal vs. Professional http://www.flickr.com/photos/53057512@N00/2723560261
- 30. Other questions you asked… How should we deal with information overload? How should we handle photo privacy/copyright? How much should we post? How can we use these tools for professional development? What if these services are blocked at my institution?
- 31. Thanks! Any questions? Cliff Landis http://clifflandis.net/ See presentation notes at: http://www.slideshare.net/clifflandis http://www.flickr.com/photos/51123487@N00/2002140154