1. SEO For Business Owners Presented by Kaila Strong (@cliquekaila) @VerticalMeasure #LocalFirstAZ

2. My Background(Know your presenter) Internet Marketer: social media, link building Avid blogger: Search Engine Watch Primarily an Internet marketing company We have 80+ clients from all around the world Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

3. A Few Quick Questions(Know your audience) How many of you search Google and wonder where your website is? How many of you have tried to get your site ranked in the search engines? How many of you know what SEO stands for? How many of you consider yourself pretty good at SEO? Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

4. What is SEO? SEO is an acronym for "search engine optimization" Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

5. Search Engine Results Page Indented Listing Local Listing

7. Natural search results receive many more clicks than paid search

8. Your customers are looking for you online (directions, phone #, products, services, etc.)

9. Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…Source: Did-it, Enquiro, and Eyetools. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

10. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

11. Why Care About Search? Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

12. Why Care About Search? Different ranking algorithm than standard search results Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

13. Search Marketing Reality Organic search traffic can be so valuable, it can literally sustain an entire business, even locally. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

14. How Does it Work Today? Without links, search engine bots may never find this page Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

15. What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

17. Unique

18. Meta Title: 65 Characters

19. Meta Description: 155 Characters

20. Navigation

21. Internal Links

22. RedirectsTwitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

24. Don’t use “industry jargon” as prospects may not use the same words to search

25. Check your site statistics

26. Talk to people who have direct contact with customers

27. Talk and listen to potential customers

28. Brainstorm with staff

29. Look at your competitions websitesTwitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

30. Biggest Factor is Links to You! The best links: Are from trusted sites Determined editorially Have keywords in their link Are from many different websites Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

31. Where Do You Get Links? Internal links (from content) Friends & family Associations (donations) Social Profiles Twitter, LinkedIn, Naymz, Google, 123People, Businessweek, etc. Clients & Suppliers Business Directories Blogs or Articles Press Releases Images Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

32. It All Starts With Great Content Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win. Build content around your keywords Add real value to the reader Unique Informative Entertaining Who do you link to from the content? Good neighbors It’s your reputation Get links back! Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

33. You Are Now a Publisher! Organizations are just now beginning to understand that, along with the products and services, one of their core products is information. If you have a website, understand that you are now a publisher. Provide relevant content that gives solutions to some of the toughest problems your customers are facing. Customers start relying on you for your expertise as you become the trusted solution in your industry. Today’s marketing is now about online content & publishing Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

34. Some Content Ideas A Blog White Paper Series eBooks Case Studies Interviews Infographics Online Quizzes Contests eNewsletters Community Forums Podcasts Videos Webcasts/Webinars Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

35. Infographic Example Courtesy of Dream Systems Inc. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

37. We make 2-3 new posts per week

38. Gives us a vehicle to post new link worthy content

39. Keeps the search engines coming back

40. Internal linkingTwitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

41. And What About Social Media? Understand who your customer is and where they are online. Develop consistent, relevant content in multiple channels. Let go of all control. Let your ideas spread. People share your ideas, link to your content. Content is found through social media and search engines (YouTube, Twitter & Facebook) Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

42. Conclusion Create great content for your website visitors Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.) Get involved in Social Media (Twitter, Facebook, YouTube, etc.) Go to local events to learn more and network with good people (Local First AZ events, AZIMA, SMAZ, SEMPOAZ) Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

43. Good Resources…. SEO Guide http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php SEO Educational Videos: http://www.verticalmeasures.com/resources/seo-tutorial-videos/ Online Marketing & Related Webinars: http://www.verticalmeasures.com/webinars/ Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ

44. Questions? Contact:888-476-1881 www.VerticalMeasures.com