Milioone presentation

1. Milioone
The
e
side
of
business

2. E-­‐Commerce
with
Unlimited
Opportuni5es
China’s
e-­‐commerce
sector
has
been
growing
very
fast.
As
of
2011,
China’s
total
number
of
neAzens
reached
513
million
and
number
of
online
shoppers
reached
194
million.
The
numbers
are
sAll
growing
CNNIC: Comparison of China’s number of netizens and number of online shoppers

600000
513.100
500000 457.300
384.000
400000
298.000
300000
210.000
193.950
200000 160.510
108.000
100000 74.000
46.410
0
2007
 2008
 2009
 2010
 2011

Number of netizens

Number of online shoppers


3. E-­‐Commerce
with
Unlimited
Opportuni5es
The transaction volume of China’s online shopping market during 2006-2015

RMB 100 million

10,0%
30000

9,0%
25000
 8,0%
7,0%
20000

6,0%
15000
 5,0%
4,0%
10000
 3,0%
2,0%
5000

1,0%
0
 0,0%
2006
 2007
 2008
 2009
 2010
 2011
 2012e
2013e
2014e
2015e
 2006
2007
2008
2009
2010
2011
2012e
2013e
2014e
2015e
The transaction volume of online shopping
 The percentage in the total retail volume

Source: iResearch

China’s
online
retail
market
has
been
growing
remarkably,
and
its
percentage
in
China’s
total
retail
volume
is
increasing
on
a
yearly
basis.

4. E-­‐commerce
with
Unlimited
Opportuni5es
B2C
represents
the
future
direcAon
of
e-­‐commerce:
The
size
of
the
B2C
online
shopping
market
is
growing
year
aKer
year,
whereas
the
C2C
market
is
shrinking.
Structure of the transaction volume of China’s online shopping market during 2009-2015

100,0% 92,2%
90,0% 86,3%
80,0%
76,8%
70,2%
70,0% 66,2%
62,2% 59,3%
60,0%
50,0%
37,8% 40,7%
40,0% 33,8%
29,8%
30,0% 23,2%
20,0% 13,7%
7,8%
10,0%
0,0%
2009 2010 2011 2012e 2013e 2014e 2015e
Percentage of C2C transactions (%) Percentage of B2C transactions (%)
Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion
 Source: iResearch


5. Mission
Milioone
is
an
Italian
limited
company
operaAng
in
the
field
of
eCommerce.
Milioone
operates
from
Milan
(soon
Zürich
and
Paris)
and
Shanghai
with
a
focus
on
serving
European
customers
looking
to
tap
into
the
vast
potenAal
of
the
Chinese
eBusiness
market.
Milioone
also
serves
Chinese
web
clients
interested
to
sell
services
and
goods
into
Europe
Milioone
is
totally
independent,
100%
financed
by
Italian
shareholders.
Milioone
(Shanghai)
ConsulAng
Co.Ltd
is
a
WOFE
and
obtained
the
Chinese
business
license
already
in
2011.

6. eBusiness
Services
Milioone
provides
the
following
eBusiness
Services
for
the
Chinese
market:
• ANALYSIS
of
eBusiness
requirements
• LOCALIZATION
of
the
web
site
• MANAGEMENT
of
the
online
project
• Online
COMMUNICATION
of
the
brand
• OnLine
SELLING

7. How
we
would
get
you
started
• Market
Entry
– Market
assessment
– MarkeAng
plan
– Branding
for
the
Chinese
market
• Local
Presence
– LocalizaAon
and
Website
Design
for
the
Chinese
market
– Establishment
of
access
at
an
authorized
Internet
Content
Provider
– Maintenance
and
backup
of
hosted
service
• Communica5on
– Strategic
communicaAon
SEO
Web
AnalyAcs
and
Web
Campaigns
– SEM
Services
• eCommerce
– LocalizaAon
of
the
eCommerce
site
– Flagship
store
producAon
into
the
best
Malls

8. Partners
Milioone
works
with
selected
partners

9. IT
Partners
Milioone
partners
with
two
Chinese
IT
companies
soKware
providers
• QiaoLab
provides
the
web
producAon
• Gridsum
provides
SEO
and
SEM
Presenta5ons
of
both
partners
have
been
aRached
to
this
presenta5on

10. eCommerce
partners
Milioone
produces
flagship
stores
mono-­‐brand
B2C
into
the
best
shopping
mall
• 360buy.com
• Tmall.com
Presenta5ons
of
both
partners
have
been
aRached
to
this
presenta5on

11. Chinese
market
share
B2C
Shopping
Mall
Others
Yihaodian.com 5,6%
Dangdang.com
1,2%
1,3%
Vancl.com
1,8%
Coo8.com
2,1%
Amazon.cn 360buy Group
2,9%
Suning.com 21.8%
4,2%
Tecent B2C
4,5%
Tmall.com
54,6%
Source: iResearch, Q3 2012


12. Administra5ve
Partners
Milioone
has
a
strong
relaAon
with
• Bank
of
China
• Grant
Torton
China
To
solve
all
administraAve
and
finance
maders

13. Payment
solu5on
partners
Milioone
has
a
long-­‐term
partnership
with:
• Alipay
• Payease
Payment
system
companies
for
the
eCommerce
official
site
and
for
the
flagshipstores

14. Advantages
of
working
with
Milioone
• Well
introduced
in
the
Chinese
market
• Local
presence
in
Shanghai
• Experts
in
branding
and
re-­‐branding
• Successful
collaboraAon
experienced
business
development
professionals
Working
with
Milioone
as
your
single
point
of
contact
will
reduce
complexity
and
increase
the
speed
to
market
for
a
fast
return
on
your
investment.

15. Case
Studies
• YOOX.com
• Ferrari
Automo5ve
SpA
• Inter
FC
• Pal
Zileri
• Prada
• IYerre
SpA

16. YOOX
• Brief:
– Find
a
payment
soluAon
in
China
– Value
the
entrance
into
the
shopping
mall
– SEO
for
yoox.cn
• SoluAon:
– Partnership
with:
• Alipay
and
Payease
for
the
payment
soluAon
• Tmall
for
the
shopping
mall
• Gridsum
for
the
SEO
• Results:
– Alipay
and
Payease
are
the
trusted
payment
system
of
Yoox.cn
and
all
the
site
powered
by
Yoox

17. Ferrari
Automo5ve
SpA
• Brief:
– SEO
and
SEM
campaign
– Value
the
entrance
into
the
eCommerce
market
• SoluAon:
–
Partnership
with:
• Alipay
and
Payease
for
the
payment
soluAon
• Tmall
for
the
shopping
mall
• Gridsum
for
the
SEO
and
SEM
• Results:
– Gridsum
made
a
large
SEO
and
SEM
campaign
on
2012
for
an
Italian
brand
in
China
– Alipay
and
Tmall
organized
the
start
up
of
the
eCommerce
in
China
for
Ferrari

18. Inter
FC
• Brief:
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
– Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• Results:
– Start
of
the
eBusiness
acAvity
previewed
in
mid
2013

19. Prada
• Brief:
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
–
Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEO
and
SEM
• Results:
– Start
of
the
eBusiness
acAvity
previewed
in
end
2013

20. Pal
Zileri
• Brief:
– Chinese
version
of
the
official
web
site
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
–
Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• Results:
– Web
site
localized
– Start
of
the
eCommerce
acAvity
in
mid
2013

21. IYerre
SpA
• Brief:
– Chinese
version
of
the
official
web
site
– Value
the
entrance
into
the
eCommerce
market
for
Hitgallery
– SEO
and
SEM
for
Hitgallery
• SoluAon:
– Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• QiaoLab
for
the
soKware
producAon
• Results:
– Project
for
the
Web
site
localizaAon
– Start
of
the
Chinese
eBusiness
in
late
2013

22. The
e-­‐Team
Milioone
works
with
more
than
ten
freelancers
in
Shanghai
that
have
the
creaAve
and
IT
skills
to
meet
all
your
requirements
Claudio
Ferraris
CEO
Over
20
years
experience
in
strategy,
management
and
implementa6on
of
digital
solu6ons
including
web
based
applica6on
development,
online
branding,
marke6ng
and
adver6sement,
customer
rela6onship
management
(CRM)
and
mobile
device
solu6ons.
Very
senior
exper6se
in
business
development,
client
rela6onships
and
interac6on
required
for
selling
and
jus6fying
large
scale
online
and
mobile
ini6a6ves.
More
than
10
years
of
experience
into
the
Chinese
web.
Karin
Elvebakk
Partner,
Europe
Versa6le
business
developer
with
fiIeen
years
of
experience
in
IT,
complex
projects,
digital
content
and
trade
consul6ng.
Karin
has
a
successful
record
in
interna6onal
business
and
brings
a
strong
sense
of
strategic
direc6on,
high
aMen6on
to
detail
with
a
focus
on
excellence
in
customer
service.
Zheng
(Alwyn)
Wu
China
General
Manager
Digital
Business
Evangelist
with
ten+
years'
experience
of
Marke6ng
Consul6ng
(SEM,
SEO,
Web
Analy6cs,
User
Experience,
Social
Media
and
Localiza6on),
Marke6ng
Communica6ons,
Partner
Rela6onship,
Business
Development,
Entrepreneurial
Finance
and
Project
Management
among
Great
China
region.

23. What’s
in
a
name
The
name
Milioone
is
inspired
by
Marco
Polo
and
his
famous
book.
He
was
a
shining
star
in
China
and
the
first
Italian
known
to
establish
intercultural
relaAons
with
an
aim
to
do
business.
The
two
“oo”
in
the
name
creates
an
eight
“8”
in
the
logo
-­‐
the
lucky
number
in
China.
The
red
stands
for
posiAvity.
Milioone
operates
in
a
market
that
can
bring
extraordinary
opportuniAes
to
European
companies
that
seek
to
explore
the
huge
Chinese
end
user
market
as
Chinese
customers
reach
out
to
buy
“Italian-­‐style”
or
“European-­‐style”
brands.
The
very
key
to
success
in
this
market
is
the
web
Milioone
is
your
trusted
partner
in
China!

24. Loca5on
Shanghai
57F
,
SOHO
The
Exchange,No
1486
Nanjing
W
Rd
(299
Tong
Ren
Rd),
Shanghai,
PRC,
200040
Milan
6
Via
Crocefisso,
Milan,
Italy,
20122

25. Thank
you
Claudio
Ferraris
claudio@milioone.com