1. cartRecovery
‘For every £100 spent on
driving people to a
website, only £1 is spent on
conversion’
(Forrester)
callMe cartRecovery smartSMS

2. About cloud.IQ
The only multi-
channel cart
abandonment
solution
10 years
experience and
12,500 global
campaigns
We're global
24/7 support
Our real time
Apps are easy
to set up and
integrate

3. A few of our customers

4. The opportunity
75%
OF ONLINE
SALES ARE
ABANDONED
£4BN
PER ANNUM
OF LOST
REVENUE
FOR UK
RETAILERS
40%
OF ONLINE
TRANSACTIO
NS
COMPLETE
OFFLINE
ABANDONED
SALES ARE
10 X
MORE
LIKELY
TO CONVERT

5. The challenge
10-20%
OPEN RATE
FOR EMAIL
ONLY
SOLUTION
90MINUTES
AVERAGE
OPENING
TIMES
2-3%
EMAIL ONLY
AVERAGE
CONVERSION
RATES
27 TIMES
AN HOUR
IS THE AVERAGE
TIME A USER
SWITCHES
BETWEEN
DEVICES

6. cartRecovery
How it works

7. cartRecovery
Why is multi-channel marketing 3
times more effective?
1000 carts abandon
Open rates for MC are 4 x
higher
3X more likely to convert within
30 mins. SMS are read within 5
mins, 90 mins on average for an
email
Conversion
Cost of promotion/voucher
300 prospects
60
3%
2
10%
500 prospects
250
9%
22
5p an SMS, 30p a call

8. cartRecovery
Best practice
Send the
initial
courtesy
email within
an hour
Create a
series of
emails
Hold off on
discounts and
incentives
until the final
email
Always
include a
direct link
back to the
cart
Showcase the
product with
photo, descripti
on and review
within the
email
1 2 3 4 5

9. • World-class security – ISO/IEC 27001
certification by reputed British Standards
Institution ensures safety of customer data
• We don’t use cookies
• Re-marketing is common practice and
interpreted by the privacy act as ‘implied
consent’
• The customer is not (unless they have
checked a box) consenting to marketing
communication from here on.
• Focus on excellent customer service and the
customer will be impressed!
cartRecovery
Customer/data protection
MULTI-CHANNEL
ENGINE

10. cartRecovery
ROI calculations

11. cartRecovery
cartRecovery set up process

12. What’s in it for you?
Increased
Revenue
Increased
Conversions
Improved
Client Solution
and user
experience
Client
Satisfaction
and Retention
Single
provider for
multi channel
re marketing

13. Other Apps
Cart Recovery
multi channel cart
abandonment
re- marketing
callME
call back button
MobileApp
mobile site builder
SMSdialogue
SMS interaction
tool to drive
engagement
IN BETA
Smart0800
Manage and
measure inbound
call enquiries
Qrcode
Generate and manage
QR codes to drive
traffic to mobile sites

14. Test drive
recovery
MULTI-CHANNEL
ENGINE
Call back
MULTI-CHANNEL
ENGINE
Automotive: Vauxhall
Recovers 30% of incomplete test drive
requests and use callMe call back across
their site

15. Insurance: KwikFit
Converts 12% of incomplete quotes
back to sale using multi-channel

16. Telco: Optus/Singtel
‘One in five people are replying
YES, and of these 70% go on to
complete their purchase’

17. 35 Kingsland Rd
Shoreditch
London
E2 8AA
United Kingdom
T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : uk@cloud-iq.com
Let’s talk…